New Research Report:Body, hand and footcare uk - june 2013

Body, Hand and Footcare - UK - June 2013
More than one in three people feel a twinge of guilt about their bodycare routine: companies have access to a
potentially receptive target group (35%) who feel they should use bodycare products more often. Finding a
way to harness the guilt will help boost usage and stem declining value and volume sales.
table Of Content
introduction
definitions
excluded
methodology
consumer Research
abbreviations
executive Summary
the Market
figure 1: Bodycare Sales By Sector, 2012
figure 2: Best- And Worst-case Forecast Of Uk Body, Hand And Foot Care, 2007-17
market Share And Presence
the Consumer
figure 3: Body Concerns, March 2013
usage And Purpose
figure 4: Frequency Of Use Of Bodycare Products In The Last 12 Months, By Type Of Product, March 2013
heavy To Medium Usage Dominates
shopping Preferences
figure 5: Uk Retail Value Sales Of Body, Hand And Foot Care, By Outlet Type, 2012
what We Think
issues In The Market
bodycare Market Lacks Buzz
how Can The Sceptics Be Convinced?
women Look For Anti-ageing Benefits In Their Bodycare Products
how Important Are Personal Recommendations?
trend Application
trend: Help Me Help Myself
trend: The Big Issue
mintel Futures: Access Anything Anywhere

market Drivers
key Points
happiness With Skin
figure 6: Levels Of Happiness With Skin Compared To Various Parts Of The Body, March 2013
shunning The Sun
figure 7: Summer Sunshine And Rainfall Trends, 2000-12
uk And Overseas Travel
figure 8: Proportion Of Holidays Taken At Home (domestic) Or Abroad (overseas), 2006-11
demographic Shift
figure 9: Uk Population, By Age, 2007, 2012 And 2017
connecting With 55-64-year-olds
20-34-year-olds As A Key Target Group
opportunities In The Male Demographic
employment
figure 10: Employment And Unemployment, By Gender, 2007-17
unemployment Drifting Downwards
ethnic Skin
figure 11: Ethnic Groups, England And Wales, 2011
ethnic Minorities Evolving
ingredients And Safety
bad Press
who’s Innovating?
key Points
figure 12: Body, Hand And Foot Care – Innovation By Segment, January 2008-december 2012
bodycare
top 10 Companies Account For Less Than One Quarter Of Bodycare Launches
figure 13: Bodycare, New Launches By Top10 Companies, April 2012-march 2013
supermarkets And Beauty Retailers Step Up Product Development
moisturising And Hydrating Claims Drive Product Innovation
figure 14: Bodycare, New Launches By Top 10 Claims, April 2012-march 2013
moisturising And Hydrating Claims Dominate
rise In Food-inspired Product Claims
more Easy Application And Convenient Packaging Claims
new Products For Men
over Half Of All Launches In The Bodycare Market Are New Products
figure 15: Bodycare, New Launches By Launch Type, April 2012-march 2013
product Examples
for Men
footcare
avon Dominates Footcare Launches
figure 16: Footcare, New Launches By Top 10 Companies, April 2012-march 2013
botanical And Moisturising Claims Account For More Than Half Of Product Launches
figure 17: Footcare, New Launches By Top 10 Claims, April 2012-march 2013
figure 18: Footcare, New Launches By Launch Type, April 2012-march 2013
handcare

figure 19: Handcare, New Launches By Top10 Companies, April 2012-march 2013
figure 20: Handcare, New Launches By Top 10 Claims, April 2012-march 2013
figure 21: Handcare, New Launches By Launch Type, April 2012-march 2013
bodycare Innovations From Outside Of The Uk
market Size And Forecast
key Points
figure 22: Uk Retail Value Sales Of Body, Hand And Footcare, At Current And Constant Prices, 2007-17
the Future
figure 23: Best- And Worst-case Forecast Of Uk Body, Hand And Foot Care, 2007-17
forecast Methodology
segment Performance
key Points
figure 24: Uk Retail Value Sales Of Body, Hand And Foot Care, 2011-12
bodycare
figure 25: Uk Retail Value Sales Of Bodycare, By Type, 2011-12
footcare
figure 26: Uk Retail Value Sales Of Footcare, By Type, 2011-12
market Share
key Points
bodycare
figure 27: Brand Shares In Bodycare, 2011-12
body Oils Boost Sales
innovation Impacts On Overall Performance
growth Potential For Own-label Products
highly Fragmented Market
footcare – Market Share
figure 28: Brand Shares In Footcare, 2011-12
niche Players
handcare
figure 29: Brand Shares In Handcare, 2011-12
companies And Products
unilever
figure 30: Financial Performance Of Unilever Uk Ltd., Uk, 2010 And 2011
figure 31: Unilever’s Product Launches In The Uk Body, Hand And Foot Care Market, June
2012-march 2013
dove
vaseline
st. Ives
figure 32: Unilever’s Social Media Presence, April 2013

beiersdorf
figure 33: Financial Performance Of Beiersdorf Uk Ltd., Uk, 2010 And 2011
figure 34: Beiersdorf’s Product Launches In The Uk Body, Hand And Foot Care Market, April
2012-march 2013
figure 35: Nivea’s And La Prairie’s Social Media Presence, April 2013
reckitt Benckiser
figure 36: Financial Performance Of Reckitt Benckiser, Uk, 201 And 2012
figure 37: Reckitt Benckiser’s Product Launches In The Uk Body, Hand And Foot Care Market,
January 2012-march 2013
figure 38: Reckitt Benckiser’s Social Media Presence, April 2013
l’oréal Uk
figure 39: Financial Performance Of L’oréal Uk, 2010 And 2011
figure 40: L’oréal’s Product Launches In The Uk Body, Hand And Foot Care Market, June
2012-march 2013
figure 41: L’oréal’s Social Media Presence, April 2013
johnson & Johnson
figure 42: Financial Performance Of Johnson & Johnson Ltd., Uk, 2010/11 And 2011/12
figure 43: Johnson & Johnson’s Product Launches In The Uk Body, Hand And Foot Care Market,
June 2012-march 2013
boots Uk
figure 44: Financial Performance Of Alliance Boots Uk, 2010/11 And 2011/12
figure 45: Boots Uk’s Product Launches In The Uk Body, Hand And Foot Care Market, June
2012-march 2013
figure 46: Boots Uk’s Social Media Presence, April 2013
keyline Brands (bio-oil)
figure 47: Financial Performance Of Keyline Brands, 2011-12
figure 48: Bio-oil’s Social Media Presence, April 2013
jergens (kao Brands)
figure 49: Andrew Jergens’ Product Launches In The Uk Body, Hand And Foot Care Market, June
2012-march 2013
figure 50: Jergens Uk’s Social Media Presence, April 2013
et Browne
figure 51: Et Browne’s Product Launches In The Uk Body, Hand And Foot Care Market, June
2012-march 2013
figure 52: Palmer’s Social Media Presence, April 2013
brand Communication And Promotion
key Points
media Advertising On Body, Hand And Foot Care
figure 53: Main Monitored Media Advertising Spend On Body, Hand And Foot Care, 2009-12
body Moisturisers For Women Account For Two Thirds Of Total Spend
figure 54: Main Monitored Media Advertising Spend On Body, Hand And Footcare, By Product Category,
2012
figure 55: Main Monitored Media Advertising Spend On Body, Hand And Foot Care, By Top 10 Advertisers,
2012
niche Players Account For 11% Of Total Media Spend

product-specific Focus For Unilever
brand Specificity For Keyline, Et Browne And Andrew Jergens
l’oréal And Beiersdorf Turn Focus Onto Men
tv Viewing Underpins Channel As Key Medium
figure 56: Main Monitored Advertising Spend On Body, Hand And Foot Care, By Media Type, 2009-12
integrated And Interactive Campaigns Evolve
exploiting Opportunities Offered By Social Media
online Video Offers New Direction
celebrity Faces
using Apps To Connect With Consumers
channels To Market
key Points
multiple Grocers Lead Market
figure 57: Uk Retail Value Sales Of Body, Hand And Foot Care, By Outlet Type, 2010-12
boots Gains Momentum
superdrug Looking To Raise Its Profile
department And Other Stores Underperform
direct Selling And The Internet
consumer – Body Concerns
key Points
dry Skin Is The Most Common Bodycare Concern
excess Weight And Skin – A Weighty Issue
hair Growth Minimising Products Have Potential
gender And Its Impact
age – Bodycare Concerns Vary
men Most Concerned By Dry Skin
consumer – Usage Of Bodycare Products
key Points
products Used
figure 59: Areas Of The Body On Which People Have Applied Bodycare Products In The Last 12 Months,
March 2013
product Availability Skews Priorities
looking At Body Parts As Separate Entities
women Prioritise Grooming
household Chores And Water Quality Affect Hand Cream Usage
four In Ten Focus On Feet And Legs
taking Care Of Your Appearance…or Looking For Love
age Concern
part-time Employees Most Likely To Use Bodycare Products
frequency Of Use

consumer – The Bodycare Routine
key Points
figure 61: The Bodycare Routine, March 2013
the Guilt Factor
time And Place
pampering At Home V Salon Treatments
consumers Want A Dedicated Not Add-on Bodycare Product
winter V Summer Usage
16-24-year-olds Most Sensitive About Skin On Display
in-store Consultations Appeal To Some And Not Others
travel Size Products For Convenience
scepticism Surrounds Bodycare Claims
consumer – Types Of Products Used And Purchased
key Points
figure 62: Bodycare Products Bought And Used In The Last 12 Months, March 2013
consumers Prioritise Functionality
one In Five Purchases Bodycare Products To Alleviate Skin Conditions
anti-ageing Claims Appeal To One In Five Consumers
gradual Tanning – Appeals To One In Ten
the Male/female Divide
purchase V Usage Differential
consumer – Attitudes Towards Purchasing Bodycare
key Points
figure 63: Attitudes Towards Purchasing Bodycare Products, March 2013
consumers Need Persuading
special Offers Are A Key Trigger To Purchase
a Third Of Consumers Are Interested In New Product Innovation
core Benefit Is Most Important To Consumers
less Than One In Ten Value Advice From Sales Assistants
perfume – Low Priority
seasonal Products Provide Opportunity For Npd
men
consumer – Interest In New Product Innovation
key Points
figure 64: Attitudes Towards Bodycare Innovation And Willingness To Pay More For Such Benefits, March
2013
very Interested But Largely Unwilling To Pay More For Benefits
users Prioritise Function And Convenience

multi-purpose Products Tap Into Demand For Convenience Trend
bodycare Care As A Treatment For A Skin Condition
bodycare As A Pampering Aid
appendix – Market Drivers
figure 65: Levels Of Happiness With Skin Compared To Various Parts Of The Body, March 2013
happy
figure 66: Most Popular Levels Of Happy With Skin Compared To Various Parts Of The Body, By
Demographics, March 2013
figure 67: Next Most Popular Levels Of Happy With Skin Compared To Various Parts Of The Body, By
unhappy
figure 68: Most Popular Levels Of Unhappy With Skin Compared To Various Parts Of The Body, By
figure 69: Next Most Popular Levels Of Unhappy With Skin Compared To Various Parts Of The Body, By
appendix – Brand Communication And Promotion
figure 70: Main Monitored Media Advertising Spend, By Company And Brand, 2012
appendix – Consumer – Body Concerns
figure 72: Most Common Body Concerns, By Demographics, March 2013
figure 73: Next Most Common Body Concerns, By Demographics, March 2013
figure 74: Other Body Concerns, By Demographics, March 2013
number Of Body Concerns
figure 75: Number Of Body Concerns, By Demographics, March 2013
figure 76: Body Concerns, By Number Of Body Concerns, March 2013
figure 77: Levels Of Happiness With Skin Compared To Various Parts Of The Body, By Number Of Body
Concerns, March 2013
figure 78: Areas Of The Body On Which People Have Applied Bodycare Products In The Last 12 Months, By
Number Of Body Concerns, March 2013
appendix – Consumer – Usage Of Bodycare Products
figure 79: Most Likely Areas Of The Body On Which People Have Applied Bodycare Products In The Last
12 Months, By Demographics, March 2013
figure 80: Next Most Likely Areas Of The Body On Which People Have Applied Bodycare Products In The
Last 12 Months, By Demographics, March 2013
figure 81: Other Areas Of The Body On Which People Have Applied Bodycare Products In The Last 12
Months, By Demographics, March 2013
figure 82: Areas Of The Body On Which People Have Applied Bodycare Products In The Last 12 Months, By
Areas Of The Body On Which People Have Applied Bodycare Products In The Last 12 Months, March 2013
figure 83: Body Concerns, By Most Popular Areas Of The Body On Which People Have Applied Bodycare

Products In The Last 12 Months, March 2013
frequency Of Use
heavy Users
figure 85: Areas Of The Body Most Likely To Have Bodycare Applied Most Regularly (heavy Usage) In The
Last 12 Months, By Demographics, March 2013
figure 86: Next Most Likely Areas Of The Body Most Likely To Have Bodycare Applied Most Regularly
(heavy Usage) In The Last 12 Months, By Demographics, March 2013
figure 87: Other Areas Of The Body Most Likely To Have Bodycare Applied Most Regularly (heavy Usage)
In The Last 12 Months, By Demographics, March 2013
medium Usage
figure 88: Most Popular Areas Of The Body Most Likely To Have Bodycare Applied Regularly (medium
Usage) In The Last 12 Months, By Demographics, March 2013
figure 89: Next Most Likely Areas Of The Body Most Likely To Have Bodycare Applied Regularly (medium
figure 90: Other Areas Of The Body Most Likely To Have Bodycare Applied Regularly (medium Usage) In
The Last 12 Months, By Demographics, March 2013
light Usage
figure 91: Most Likely Areas Of The Body Most Likely To Have Bodycare Applied Less Frequently (light
figure 92: Next Most Likely Areas Of The Body Most Likely To Have Bodycare Applied Less Frequently
(light Usage) In The Last 12 Months, By Demographics, March 2013
figure 93: Other Areas Of The Body Most Likely To Have Bodycare Applied Less Frequently (light Usage)
In The Last 12 Months, By Demographics, March 2013
non-users
figure 94: Most Likely Areas Of The Body Where People Have Not Applied Bodycare In The Last 12
figure 95: Next Most Likely Areas Of The Body Where People Have Not Applied Bodycare In The Last 12
figure 96: Other Frequency Of Areas Of The Body Where People Have Not Applied Bodycare In The Last 12
appendix – Consumer – The Body Care Routine
figure 97: The Bodycare Routine, March 2013
figure 98: Most Popular Bodycare Routine, By Demographics, March 2013
figure 99: Next Most Popular Bodycare Routine, By Demographics, March 2013
appendix – Consumer – Types Of Products Used And Purchased
products Used
figure 100: Bodycare Products Used In The Last 12 Months, March 2013
figure 101: Most Popular Bodycare Products Used In The Last 12 Months, By Demographics, March 2013
figure 102: Next Most Popular Bodycare Products Used In The Last 12 Months, By Demographics, March
2013
figure 103: Bodycare Products Used In The Last 12 Months, By Most Popular Bodycare Products Bought In
The Last 12 Months, March 2013

figure 104: Bodycare Products Used In The Last 12 Months, By Next Most Popular Bodycare Products
Bought In The Last 12 Months, March 2013
figure 105: Bodycare Products Bought In The Last 12 Months, By Most Popular Bodycare Products Used In
figure 106: Bodycare Products Bought In The Last 12 Months, By Next Most Popular Bodycare Products
Used In The Last 12 Months, March 2013
number Of Products Used
figure 107: Bodycare Products Used In The Last 12 Months, By Number Of Bodycare Products Used In The
Last 12 Months, March 2013
figure 108: Number Of Bodycare Products Used In The Last 12 Months, By Demographics, March 2013
figure 109: Number Of Bodycare Products Used In The Last 12 Months, By Number Of Bodycare Products
Bought In The Last 12 Months, March 2013
products Purchased
figure 110: Bodycare Products Bought In The Last 12 Months, March 2013
figure 111: Most Popular Bodycare Products Bought In The Last 12 Months, By Demographics, March 2013
figure 112: Next Most Popular Bodycare Products Bought In The Last 12 Months, By Demographics, March
2013
figure 113: Bodycare Products Bought In The Last 12 Months, By Demographics, March 2013
number Of Products Purchased
figure 114: Bodycare Products Bought In The Last 12 Months, By Number Of Bodycare Products Bought In
figure 115: Number Of Bodycare Products Bought In The Last 12 Months, By Number Of Bodycare Products
Used In The Last 12 Months, March 2013
appendix – Attitudes Towards Purchasing Bodycare
figure 116: Attitudes Towards Purchasing Bodycare Products, March 2013
figure 117: Most Popular Attitudes Towards Purchasing Bodycare Products, By Demographics, March 2013
figure 118: Next Most Popular Attitudes Towards Purchasing Bodycare Products, By Demographics, March
2013
figure 119: Other Attitudes Towards Purchasing Bodycare Products, By Demographics, March 2013
appendix – Consumer Interest In New Product Innovation
figure 120: Attitudes Towards Bodycare Innovation And Willingness To Pay More For, March 2013
interested And Would Be Willing To Pay More For
figure 121: Most Popular Innovations That People Would Be Interested In And Would Be Willing To Pay
More For, By Demographics, March 2013
figure 122: Next Most Popular Innovations That People Would Be Interested In And Would Be Willing To
Pay More For, By Demographics, March 2013
figure 123: Other Innovations That People Would Be Interested In And Would Be Willing To Pay More For,
By Demographics, March 2013
interested But Wouldn’t Pay More For
figure 124: Innovations That People Would Be Most Interested In But Wouldn’t Pay More For, By
figure 125: Innovations That People Would Be Interested In But Wouldn’t Pay More For, By

figure 126: Other Innovations That People Would Be Interested But Wouldn’t Pay More For, By
not Interested In Buying
figure 127: Innovations That People Are Least Interested In Buying, By Demographics, March 2013
figure 128: Innovations That People Are Not Interested In Buying, By Demographics, March 2013
figure 129: Innovations That People Are The Least Likely To Be Interested In Buying, By Demographics,
March 2013
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New Research Report:Body, hand and footcare uk - june 2013