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IIMB                                                  Competitive Intelligence                                        September 5-7, 2012
                                                                Timetable 2012
    Date            9.00 – 10.15            10.30 – 11.45            12.00 – 13.15                14.15 – 15.30                15.45 – 17.00
Wednesday                Competitive Intelligence and Competitive Strategy                   Business Analytics for Competitive Intelligence
September 5th                  Video Cases: Alexander and Moneyball                            Case: Browser Wars: Microsoft vs Netscape
    2012                                          (GNP)                                                             (UDK)
 Thursday                  Deciphering Competitor’s Business Models and                          Industry Level Competitive Intelligence:
September 6th                 Developing Competitive Business Models                                     Strategic Group Analysis
    2012                      Video Case: E-Dreams and Tesco (GNP)                                                  (PDJ)
   Friday                          Firm Level Competitive Intelligence:                          Product Level Competitive Intelligence:
September 7th                Competitive Positioning and Benchmarking                                Creating and Defending Markets
    2012                   Case: TI Cycles: New Product Strategy (GNP)                                  Case: IKEA in China (GNP)
     Breaks: 10.15 – 10.30 (Tea/Coffee); 11.45 – 12.00 (Juice); 13.15 – 14.15 (Lunch); 15.30 – 15.45 (Tea/Coffee); 17.00 – 17.15 (Tea/Coffee)
               Special Lunch with Teaching Faculty on Friday 7th September – 1.15 pm to 2.15 pm at MDC Dining Hall

Cases and Required Readings:                                               References:
1. Case: Browser Wars: Microsoft vs Netscape (HBS)                         7. Note: How to Identify New Business Models (SMR)
2. Case: TI Cycles: New Product Strategy (A) (Vikalpa)                     8. Note: The Five Competitive Forces that Shape Strategy (HBR)
3. Case: IKEA in China (ACRJ)                                              9. Note: Competing on Resources (HBR)
4. Note: Competitive Intelligence for Managers (Optimum)                   10. Note: Design Thinking (HBR)
5. Note: Industry Analysis Template (IIMB)                                 11. Note: The Perils of Bad Strategy (McKQ)
6. Note: Business Level Strategies (IIMB)                                  12. Note: Sharpening Your Business Acumen – Ram Charan (S+B)

Faculty: GNP: Ganesh N Prabhu; UDK: U Dinesh Kumar: PDJ: P D Jose                                                 Program Assistance: P Nancy

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Competitive Intelligence 2012 Timetable

  • 1. IIMB Competitive Intelligence September 5-7, 2012 Timetable 2012 Date 9.00 – 10.15 10.30 – 11.45 12.00 – 13.15 14.15 – 15.30 15.45 – 17.00 Wednesday Competitive Intelligence and Competitive Strategy Business Analytics for Competitive Intelligence September 5th Video Cases: Alexander and Moneyball Case: Browser Wars: Microsoft vs Netscape 2012 (GNP) (UDK) Thursday Deciphering Competitor’s Business Models and Industry Level Competitive Intelligence: September 6th Developing Competitive Business Models Strategic Group Analysis 2012 Video Case: E-Dreams and Tesco (GNP) (PDJ) Friday Firm Level Competitive Intelligence: Product Level Competitive Intelligence: September 7th Competitive Positioning and Benchmarking Creating and Defending Markets 2012 Case: TI Cycles: New Product Strategy (GNP) Case: IKEA in China (GNP) Breaks: 10.15 – 10.30 (Tea/Coffee); 11.45 – 12.00 (Juice); 13.15 – 14.15 (Lunch); 15.30 – 15.45 (Tea/Coffee); 17.00 – 17.15 (Tea/Coffee) Special Lunch with Teaching Faculty on Friday 7th September – 1.15 pm to 2.15 pm at MDC Dining Hall Cases and Required Readings: References: 1. Case: Browser Wars: Microsoft vs Netscape (HBS) 7. Note: How to Identify New Business Models (SMR) 2. Case: TI Cycles: New Product Strategy (A) (Vikalpa) 8. Note: The Five Competitive Forces that Shape Strategy (HBR) 3. Case: IKEA in China (ACRJ) 9. Note: Competing on Resources (HBR) 4. Note: Competitive Intelligence for Managers (Optimum) 10. Note: Design Thinking (HBR) 5. Note: Industry Analysis Template (IIMB) 11. Note: The Perils of Bad Strategy (McKQ) 6. Note: Business Level Strategies (IIMB) 12. Note: Sharpening Your Business Acumen – Ram Charan (S+B) Faculty: GNP: Ganesh N Prabhu; UDK: U Dinesh Kumar: PDJ: P D Jose Program Assistance: P Nancy