An overview on all the social plugins and their importance

4. INTRODUCTION
What are these?
• Tools that other websites can use to provide
people with personalized and social experiences
• Buttons, Boxes (Ex: Like button, Like box)
Relevance to businesses
• Build social capabilities into marketing efforts
and turn users into brand advocates
Understanding social plugins

5. LIKE BUTTON
• What is it?
– Allows users to share pages from a website
on their facebook profile
– In general it is the share button for the
whole web
• Benefits
– The content can be exposed to potential
customers and followers outside the
website
– Can be used in blog posts, homepages and
wherever we want the visitors to share it
to their friends

6. SEND BUTTON
• What is it?
– A companion to the Like Button
– Enables the visitors to send content
through a private message, facebook
message or a facebook wall post
• Benefits
– Provides the users with additional sharing
options
– Gives the user the option of sharing
content privately with only specific people
and not all Facebook friends

7. SHARE
What is it?
• Share Content within or outside Facebook
• Share to Facebook Timelines, Groups, Page, or
as a private message

8. COMMENTS BOX
What is it?
• The Comments box lets people comment on
content on your site using their Facebook profile
and shows this activity to their friends in news
feed.
• It also contains built-in moderation tools and
special social relevance ranking.
Benefits
• Engage website/page visitors in conversation
• Publish comments directly on visitor’s facebook
page

9. RECOMMENDATIONS FEED
• What is it about?
– Displays most recommended
content on your site
• How it works?
– Displays personalized
recommendations to users based
on social interaction with URLs
from your website and users’
friends activity
• Benefits
– Third party validation
– Social proof that people
recommended

10. FOLLOW BUTTON
• What is it about?
– Lets people to subscribe to public
updates of others on face book
• Benefits
– The followers would share content of
the face book page which will enhance
the reach of your page/brand

11. LIKE BOX
• What is it?
– Enables companies to pull in new likes for
their FB page directly from their website
– Also shows how many other FB users &
their friends have liked the page
– Highlights recently published posts on FB
• Benefits
– Most useful after Like button
– Similar to a Follow Us on FB button
– Increase FB followers and FB reach
– Eliminates the need to leave site and login
to FB for liking and hence friction reduced
– Can be added on Homepage, About Us,
Contact Us, newsroom/pressroom, blogs

12. ACTIVITY FEED
• What is it?
– Displays the most recent and interesting
activity on your website
– Displays content Liked, content Shared,
and content Commented on, in your site
• Benefits
– A way to feature the top content in your
site
– Attract and engage new visitors to website
– Blogs are the best place to add the plugin
– Home page also makes sense
– Prior to that, check if good traffic is
generated through likes, shares and
comments

13. FACEPILE
• What is it?
– Displays thumbnail-sized profile images of
those FB users who have liked a page or
content on your website; or even signed
up using FB login.
• Benefits
– Element of trust and credibility to content
and brand
– Might encourage ‘Liking’ of content
– Drawback: Only images of visitor’s friends
are displayed. If no friends have liked, then
only total no. of users liked is displayed.
– Leverage on pages with heavy traffic
(home pages, landing pages, testimonials,
case study pages)

14. LOGIN BUTTON
• What is it?
– Allows users to login to a website using
their Facebook accounts.
– Also displays profile pictures of a user's
friends who have already signed up for the
site.
• Benefits
– Time saving and prevents user from making
different accounts for different sites.
– When users are logged in, the website
owner can access personal information that
has been provided by the user to the
Facebook.
– Provides valuable data and intelligence
about the types of community members
visiting the site.
– Can be added on Homepage, About Us,
Contact Us.

15. EMBEDDED POSTS
• What is it?
– Allows adding any public post from
Facebook to a blog or web site.
– Only public posts from Facebook Pages
and profiles can be embedded.
• Benefits
– If the embedded post is liked on the blog
or website the it will automatically be liked
on Facebook.
– The post would help in attracting new
visitors to the website or blog.
– Can be added in support of your content.

16. THANK
YOU