3. Bankinter at a Glance
1. Universal bank with domestic focus in Spain.
2. A lean branch network supported by a multichannel
approach to distribution.
3. Segment diversification (50% gross income from
enterprises, 50% from individuals).
4. Specialized in affluent and mass affluent segments.
5. Over 4,300 employees.
6. Almost one million clients.
7. NPL ratio 4.0%. Less than half the Industry average.
7. Internet surfers have become active users.
Web surfers want to generate their own contents. Today it is not
enough to read contents on Internet.
8. In the Banking Industry, customer are demanding
changes
It is not only a Corporate Reputation problem…
... but it also a matter of developing new products,
services and relationship models.
Clients want a “more emotional” Banking.
9. An opportunity
To considerate Internet as a market instead just as a
channel
To catch clients online.
To build an online 2.0 offer.
To find an additional value generation model for the
Bank.
19. Value proposition
COINC is the online portal that helps you
achieve what you’ve always wanted, making
saving easy and even fun.
Dynamic online environment reflecting the
latest trends in usability, tech and social.