Presentation from Robert Figueras talk at Gamification World Congress 2014

1. ‘Panzer Chocolate’
May 23, 2014

2. 2
• Main: Horror, English, 90 minutes
• Gamification elements: Audience interacts before, during
and after the screening
• More than a movie: An experience: Interactivity + Finale
+ Comic + Novel
• Transmedia: Different characters and situations that
complement the movie
• Target audience: 16-40; Horror fans, technology geeks,
gamers, comic readers…
• Festivals: Gijón International Film Festival (Premiere - Nov
2013), Nocturna, Huesca, Murcia…
• Sales Agent: Stealth Media Group. Deals under discussion:
USA, Canada, UK, Ireland, Australia, New Zealand, South
Africa, Japan, Spain…
• Spanish Release: October 2014
‘Panzer Chocolate’ - An Interactive and
Transmedia feature film

3. 3
• App Name: ‘Panzer Movie’
• Operating Systems: iOS and Android
• For: Smartphones and tablets
• How?: The sound from the movie automatically triggers the
interactivity.
• What?: Images, text files, videos, finale…
• Downloadable: Via WiFi, as well as 3G/4G networks
(50MB)
• Works: Cinema, DVD, Blu-Ray, streaming and TV
• 11 different languages: Spanish, French, German,
English, Italian, Portuguese, Arabic, Chinese, Russian,
Japanese and Korean.
• Price: EUR 0,89
‘Panzer Chocolate’ – Let’s have fun!

4. 4
‘Panzer Chocolate’ – The real finale
Finale
• Who?: For those who interact during the movie
• What?: A kind of choose-your-own-adventure game
• How?: A phone call. It’s a character from the movie asking
for help. Now the story continues on the devices for 7
additional minutes.
• Genre: Horror
• Available: Included in the Panzer Movie App.
Scalpel HammerSaw

5. 5
‘Panzer Chocolate’ – The Comic
Comic • Pages: 22
• When?: The story is set in 1945.
• Available: Included in the Panzer Movie App.

6. 6
‘Panzer Chocolate’ – The Novel
Novel • How?: Written based on the original script of the movie.
It includes some scenes that did not make the final cut,
others that were not shot, and gives more background to
some of the secondary characters.
• Contains: Five alternative endings, making the
experience much more complete.
• Available: Kindle - Amazon, Paper - Bubok.
• Languages: Spanish & English (soon)
• Price: EUR 7,63

7. • Several formats
• Participatory
• A story
• Content always different
• High depth
• Real time
7
• TV and studios control the
audience
• High production costs
• Passive audience
• Only a message
• Same content
• No depth
• Pre-defined
Traditional
• Increasingly fragmented
audiences
• New consumption models
• New social interaction models
• New technologies
• Lower production costs
• Globalization
• Low visibility, too much UGC
• Economic and Industry crisis
• Scarce funding
• Replicable, sustainable and
profitable.
Challenges
Why a project like Panzer?
Future
Source: Academy of Arts and Technology

8. ‘Treasure Hunt’
8
• What?: Mobile series; 10 episodes; 3 minutes
each
• Distribution: Initially Facebook real time; now
via an App, for iOS and Android
• Genre: Psychological Horror.
• Release: 2014/15.
Treasure Hunt

9. 9
‘Treasure Hunt’ – 30 clues

10. Additional information
10PROMOC
IÓ
DISTRIBUC
IÓ
I
T
Contact details:
www.panzerchocolatemovie.com
www.filmutea.com
www.silenciorodamos.com
www.facebook.com/panzerchocolate
twitter.com/panzerchocolate
robert.figueras@filmutea.com
es.linkedin.com/in/robsfigueras/
© All rights reserved.