SlideShare ist ein Scribd-Unternehmen logo
1 von 25
Downloaden Sie, um offline zu lesen
Your partner for
gamification and
location based
marketing
MAPCASE
Company facts
Founded 2011
21 Heads
ISB and VCN Venture Capital
MAPCASE
Incubators & Awards
EXIST
European Space Agency
German Silicon Valley Accelerator
MAPCASE
„Motivate people in a playful way to
do more sports and open the door
for advertisers“
MAPCASE
Location based Engagement:
The Stargate for interaction
marketing
MAPCASE
MAPCASE
2005
MAPCASE
2013
MAPCASE
MAPCASE
Social Media
Out-of-home media
Newsletter
PrintMagazine
PR
Events
Sponsoring
Display
TV
Mobile???
Ap
p
2014
Web
2005
MAPCASE
„Traditional advertising is inefficient“
MAPCASE
„The mobile device is the key
access point into the users lives“
MAPCASE
„ Brands that leverage, engage and
activate their social communities
will come out on top “
MAPCASE
Branding
Marketing
Engagement
Cycle Social Customer
Dialog
On Location
Communication
On Activity
Communication
Conversion
Loyalty
On location
Targeting
MAPCASE
Stargate
MAPCASE
Game
Mechanics
+
iLocation
Branding
Badges
Coupon
Scavenger Hunt
Goodie
Contest
Prize
Level 1Level 2
00001000
What is the average conversion rate
of MAPtoSNOW coupons?
Early Bird
Cool Goodie
A
10%
B
6%
C
2%
calories
MAPCASE
170.000 Downloads
MAPCASE
60.000 Contest Participants
MAPCASE
1.2 Mio Badges
MAPCASE
Bastian Kneissl
Twitter: @BastianKneissl
Mail: bastian.kneissl@mapcase.de
MAPCASE

Weitere ähnliche Inhalte

Was ist angesagt?

Kettering webinar 011221
Kettering webinar 011221Kettering webinar 011221
Kettering webinar 011221Dave Sutton
 
Independent Hotel Marketing Strategies - 2017
Independent Hotel Marketing Strategies - 2017Independent Hotel Marketing Strategies - 2017
Independent Hotel Marketing Strategies - 2017Primal Digital
 
SkiftReport - CendynOne - From Data to Action: The Future of Hospitality Mark...
SkiftReport - CendynOne - From Data to Action: The Future of Hospitality Mark...SkiftReport - CendynOne - From Data to Action: The Future of Hospitality Mark...
SkiftReport - CendynOne - From Data to Action: The Future of Hospitality Mark...Rafat Ali
 
Transform or be disrupted. WillTour Operators survive
Transform or be disrupted. WillTour Operators surviveTransform or be disrupted. WillTour Operators survive
Transform or be disrupted. WillTour Operators surviveMarco Ryan
 
Customer journey, digital assets, and channels
 Customer journey, digital assets, and channels Customer journey, digital assets, and channels
Customer journey, digital assets, and channelsMarco Ryan
 
Ground Signal Deck 9.2.15
Ground Signal Deck 9.2.15Ground Signal Deck 9.2.15
Ground Signal Deck 9.2.15Seth Borus
 
Digital & Social Media Strategy - Group 3
Digital & Social Media Strategy -  Group 3Digital & Social Media Strategy -  Group 3
Digital & Social Media Strategy - Group 3Knowcrunch
 
Anshul Kumar - Copy and Concept Portfolio
Anshul Kumar - Copy and Concept PortfolioAnshul Kumar - Copy and Concept Portfolio
Anshul Kumar - Copy and Concept PortfolioAnshul Singh
 
Level up your_awareness_campaigns_gamification_-_feb_2020__pdf
Level up your_awareness_campaigns_gamification_-_feb_2020__pdfLevel up your_awareness_campaigns_gamification_-_feb_2020__pdf
Level up your_awareness_campaigns_gamification_-_feb_2020__pdfJacobKolding
 
Digital marketing for Champlain College
Digital marketing for Champlain CollegeDigital marketing for Champlain College
Digital marketing for Champlain CollegeDeep Dish Creative
 
Pitchpoint - Presentation Design Agency Capabilities PPT
Pitchpoint - Presentation Design Agency Capabilities PPTPitchpoint - Presentation Design Agency Capabilities PPT
Pitchpoint - Presentation Design Agency Capabilities PPTPitchPoint Presentations
 
gannettlocal Sales Presentation for Atlantic City
gannettlocal Sales Presentation for Atlantic Citygannettlocal Sales Presentation for Atlantic City
gannettlocal Sales Presentation for Atlantic CityJosh Crafter
 
Direct + Digital Integrated Mortgage Marketing
Direct + Digital Integrated Mortgage Marketing Direct + Digital Integrated Mortgage Marketing
Direct + Digital Integrated Mortgage Marketing Beau Barnhart
 
What Search Engines are capable of and what Travel consultants should know th...
What Search Engines are capable of and what Travel consultants should know th...What Search Engines are capable of and what Travel consultants should know th...
What Search Engines are capable of and what Travel consultants should know th...PromoMasters Online Marketing
 
How Transparency Drives Growth in the World of Always-On Marketing
How Transparency Drives Growth in the World of Always-On MarketingHow Transparency Drives Growth in the World of Always-On Marketing
How Transparency Drives Growth in the World of Always-On MarketingMartech Alliance
 

Was ist angesagt? (20)

Ses 8december08 Chicago
Ses 8december08 ChicagoSes 8december08 Chicago
Ses 8december08 Chicago
 
Kettering webinar 011221
Kettering webinar 011221Kettering webinar 011221
Kettering webinar 011221
 
4. Warren Knight
4. Warren Knight4. Warren Knight
4. Warren Knight
 
Independent Hotel Marketing Strategies - 2017
Independent Hotel Marketing Strategies - 2017Independent Hotel Marketing Strategies - 2017
Independent Hotel Marketing Strategies - 2017
 
SkiftReport - CendynOne - From Data to Action: The Future of Hospitality Mark...
SkiftReport - CendynOne - From Data to Action: The Future of Hospitality Mark...SkiftReport - CendynOne - From Data to Action: The Future of Hospitality Mark...
SkiftReport - CendynOne - From Data to Action: The Future of Hospitality Mark...
 
The Digital Transformation Journey
The Digital Transformation JourneyThe Digital Transformation Journey
The Digital Transformation Journey
 
Transform or be disrupted. WillTour Operators survive
Transform or be disrupted. WillTour Operators surviveTransform or be disrupted. WillTour Operators survive
Transform or be disrupted. WillTour Operators survive
 
Customer journey, digital assets, and channels
 Customer journey, digital assets, and channels Customer journey, digital assets, and channels
Customer journey, digital assets, and channels
 
Ground Signal Deck 9.2.15
Ground Signal Deck 9.2.15Ground Signal Deck 9.2.15
Ground Signal Deck 9.2.15
 
Digital & Social Media Strategy - Group 3
Digital & Social Media Strategy -  Group 3Digital & Social Media Strategy -  Group 3
Digital & Social Media Strategy - Group 3
 
Anshul Kumar - Copy and Concept Portfolio
Anshul Kumar - Copy and Concept PortfolioAnshul Kumar - Copy and Concept Portfolio
Anshul Kumar - Copy and Concept Portfolio
 
Level up your_awareness_campaigns_gamification_-_feb_2020__pdf
Level up your_awareness_campaigns_gamification_-_feb_2020__pdfLevel up your_awareness_campaigns_gamification_-_feb_2020__pdf
Level up your_awareness_campaigns_gamification_-_feb_2020__pdf
 
Digital marketing for Champlain College
Digital marketing for Champlain CollegeDigital marketing for Champlain College
Digital marketing for Champlain College
 
Business communications the devil is in the details
Business communications the devil is in the detailsBusiness communications the devil is in the details
Business communications the devil is in the details
 
Pitchpoint - Presentation Design Agency Capabilities PPT
Pitchpoint - Presentation Design Agency Capabilities PPTPitchpoint - Presentation Design Agency Capabilities PPT
Pitchpoint - Presentation Design Agency Capabilities PPT
 
gannettlocal Sales Presentation for Atlantic City
gannettlocal Sales Presentation for Atlantic Citygannettlocal Sales Presentation for Atlantic City
gannettlocal Sales Presentation for Atlantic City
 
Plans and Packs
Plans and PacksPlans and Packs
Plans and Packs
 
Direct + Digital Integrated Mortgage Marketing
Direct + Digital Integrated Mortgage Marketing Direct + Digital Integrated Mortgage Marketing
Direct + Digital Integrated Mortgage Marketing
 
What Search Engines are capable of and what Travel consultants should know th...
What Search Engines are capable of and what Travel consultants should know th...What Search Engines are capable of and what Travel consultants should know th...
What Search Engines are capable of and what Travel consultants should know th...
 
How Transparency Drives Growth in the World of Always-On Marketing
How Transparency Drives Growth in the World of Always-On MarketingHow Transparency Drives Growth in the World of Always-On Marketing
How Transparency Drives Growth in the World of Always-On Marketing
 

Andere mochten auch

GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at itGWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at itgamificationworldcongress
 
Wie het weet, mag het zeggen
Wie het weet, mag het zeggenWie het weet, mag het zeggen
Wie het weet, mag het zeggenAlan Ralston
 
GWC2013 - Isabel Andraca - Bristish Telecom - Motivating employees, great cus...
GWC2013 - Isabel Andraca - Bristish Telecom - Motivating employees, great cus...GWC2013 - Isabel Andraca - Bristish Telecom - Motivating employees, great cus...
GWC2013 - Isabel Andraca - Bristish Telecom - Motivating employees, great cus...gamificationworldcongress
 
Fusion Energy Drink - Bootcamp 2014
Fusion Energy Drink - Bootcamp 2014Fusion Energy Drink - Bootcamp 2014
Fusion Energy Drink - Bootcamp 2014Lucas Melim
 
Mesi kas ainult maiustus
Mesi   kas ainult maiustusMesi   kas ainult maiustus
Mesi kas ainult maiustusElis Sarapuu
 
Soalan mate year 4 paper 2 july
Soalan mate year 4 paper 2 julySoalan mate year 4 paper 2 july
Soalan mate year 4 paper 2 julyAzli Bakar
 
Elao integral presentation
Elao integral presentationElao integral presentation
Elao integral presentationElenaSoto75
 
GWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones
GWC2013 - Berni Melero - Canal + - Engaging with Game of ThronesGWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones
GWC2013 - Berni Melero - Canal + - Engaging with Game of Thronesgamificationworldcongress
 
หูฟังขั้นเทพรุ่นใหม่ผลิตจากอลูมิเนียมพร้อมสุดยอดเสียงแบบสุดขั้ว ออกแบบมาเพื่อ...
หูฟังขั้นเทพรุ่นใหม่ผลิตจากอลูมิเนียมพร้อมสุดยอดเสียงแบบสุดขั้ว ออกแบบมาเพื่อ...หูฟังขั้นเทพรุ่นใหม่ผลิตจากอลูมิเนียมพร้อมสุดยอดเสียงแบบสุดขั้ว ออกแบบมาเพื่อ...
หูฟังขั้นเทพรุ่นใหม่ผลิตจากอลูมิเนียมพร้อมสุดยอดเสียงแบบสุดขั้ว ออกแบบมาเพื่อ...Sarinya Samkaew
 
Network Data Representation
Network Data RepresentationNetwork Data Representation
Network Data RepresentationPOOJA MEHTA
 
Cfsa maximizing small spaces 3.5 of 3
Cfsa maximizing small spaces 3.5 of 3Cfsa maximizing small spaces 3.5 of 3
Cfsa maximizing small spaces 3.5 of 3ffbroadwell
 
Cfsa maximizing small spaces 2 of 3
Cfsa maximizing small spaces 2 of 3Cfsa maximizing small spaces 2 of 3
Cfsa maximizing small spaces 2 of 3ffbroadwell
 
Presentasi kelas holcim oke
Presentasi kelas holcim okePresentasi kelas holcim oke
Presentasi kelas holcim okeDidik Sudjadi
 
GWC14: Miguel Ángel Gómez - "Travel Club: Engaging the games"
GWC14: Miguel Ángel Gómez - "Travel Club: Engaging the games"GWC14: Miguel Ángel Gómez - "Travel Club: Engaging the games"
GWC14: Miguel Ángel Gómez - "Travel Club: Engaging the games"gamificationworldcongress
 
Elao integral presentation
Elao integral presentationElao integral presentation
Elao integral presentationElenaSoto75
 
Chapter 11 presentation
Chapter 11 presentationChapter 11 presentation
Chapter 11 presentationmeganmcleod
 

Andere mochten auch (20)

GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at itGWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
 
Wie het weet, mag het zeggen
Wie het weet, mag het zeggenWie het weet, mag het zeggen
Wie het weet, mag het zeggen
 
GWC2013 - Isabel Andraca - Bristish Telecom - Motivating employees, great cus...
GWC2013 - Isabel Andraca - Bristish Telecom - Motivating employees, great cus...GWC2013 - Isabel Andraca - Bristish Telecom - Motivating employees, great cus...
GWC2013 - Isabel Andraca - Bristish Telecom - Motivating employees, great cus...
 
Fusion Energy Drink - Bootcamp 2014
Fusion Energy Drink - Bootcamp 2014Fusion Energy Drink - Bootcamp 2014
Fusion Energy Drink - Bootcamp 2014
 
Mesi kas ainult maiustus
Mesi   kas ainult maiustusMesi   kas ainult maiustus
Mesi kas ainult maiustus
 
Soalan mate year 4 paper 2 july
Soalan mate year 4 paper 2 julySoalan mate year 4 paper 2 july
Soalan mate year 4 paper 2 july
 
Iowa Business Advantages
Iowa Business AdvantagesIowa Business Advantages
Iowa Business Advantages
 
Elao integral presentation
Elao integral presentationElao integral presentation
Elao integral presentation
 
GWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones
GWC2013 - Berni Melero - Canal + - Engaging with Game of ThronesGWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones
GWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones
 
หูฟังขั้นเทพรุ่นใหม่ผลิตจากอลูมิเนียมพร้อมสุดยอดเสียงแบบสุดขั้ว ออกแบบมาเพื่อ...
หูฟังขั้นเทพรุ่นใหม่ผลิตจากอลูมิเนียมพร้อมสุดยอดเสียงแบบสุดขั้ว ออกแบบมาเพื่อ...หูฟังขั้นเทพรุ่นใหม่ผลิตจากอลูมิเนียมพร้อมสุดยอดเสียงแบบสุดขั้ว ออกแบบมาเพื่อ...
หูฟังขั้นเทพรุ่นใหม่ผลิตจากอลูมิเนียมพร้อมสุดยอดเสียงแบบสุดขั้ว ออกแบบมาเพื่อ...
 
Network Data Representation
Network Data RepresentationNetwork Data Representation
Network Data Representation
 
Cfsa maximizing small spaces 3.5 of 3
Cfsa maximizing small spaces 3.5 of 3Cfsa maximizing small spaces 3.5 of 3
Cfsa maximizing small spaces 3.5 of 3
 
Cfsa maximizing small spaces 2 of 3
Cfsa maximizing small spaces 2 of 3Cfsa maximizing small spaces 2 of 3
Cfsa maximizing small spaces 2 of 3
 
Presentasi kelas holcim oke
Presentasi kelas holcim okePresentasi kelas holcim oke
Presentasi kelas holcim oke
 
GWC14: Miguel Ángel Gómez - "Travel Club: Engaging the games"
GWC14: Miguel Ángel Gómez - "Travel Club: Engaging the games"GWC14: Miguel Ángel Gómez - "Travel Club: Engaging the games"
GWC14: Miguel Ángel Gómez - "Travel Club: Engaging the games"
 
Peril lhackers
Peril lhackersPeril lhackers
Peril lhackers
 
Elao integral presentation
Elao integral presentationElao integral presentation
Elao integral presentation
 
G1 Marketing Digital
G1 Marketing DigitalG1 Marketing Digital
G1 Marketing Digital
 
Atherosclerosis
AtherosclerosisAtherosclerosis
Atherosclerosis
 
Chapter 11 presentation
Chapter 11 presentationChapter 11 presentation
Chapter 11 presentation
 

Ähnlich wie GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing

Credentials Presentation | by e-act
Credentials Presentation | by e-actCredentials Presentation | by e-act
Credentials Presentation | by e-actAlexandra Gugleva
 
Credentials Presentation - by e-act_Stephanie
Credentials Presentation - by e-act_StephanieCredentials Presentation - by e-act_Stephanie
Credentials Presentation - by e-act_StephanieStephanie Velichkova
 
Eska experiential-mobile-case-study
Eska experiential-mobile-case-studyEska experiential-mobile-case-study
Eska experiential-mobile-case-studysocialscavenger
 
Travel Presentation
Travel PresentationTravel Presentation
Travel PresentationJulia Dutta
 
Vondel Marketing agency.pdf
Vondel Marketing agency.pdfVondel Marketing agency.pdf
Vondel Marketing agency.pdfVsevolodKrutko
 
Creating places where people want to be
Creating places where people want to be Creating places where people want to be
Creating places where people want to be SCG International
 
Big Data Expo 2015 - Ikea Retail web analytics
Big Data Expo 2015 - Ikea Retail web analyticsBig Data Expo 2015 - Ikea Retail web analytics
Big Data Expo 2015 - Ikea Retail web analyticsBigDataExpo
 
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGGOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
 
Forest Creative Corporate Brochure
Forest Creative Corporate BrochureForest Creative Corporate Brochure
Forest Creative Corporate BrochureSandeep Viswanath
 
The Advertising Collective Company presentation 2016
The Advertising Collective Company presentation 2016The Advertising Collective Company presentation 2016
The Advertising Collective Company presentation 2016Jan Stoop
 
The Advertising Collective - Company presentation 2016
The Advertising Collective -  Company presentation 2016The Advertising Collective -  Company presentation 2016
The Advertising Collective - Company presentation 2016Jan Stoop
 
The Three New Rules of Growth Hacking
The Three New Rules of Growth HackingThe Three New Rules of Growth Hacking
The Three New Rules of Growth HackingFaisal Hoque
 
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018PlayVisit
 
Startup in Action - Appandmap pitch
Startup in Action - Appandmap pitchStartup in Action - Appandmap pitch
Startup in Action - Appandmap pitchCodemotion
 
Space Chimp Media - 2013 Deck
Space Chimp Media - 2013 DeckSpace Chimp Media - 2013 Deck
Space Chimp Media - 2013 DeckSpace Chimp Media
 

Ähnlich wie GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing (20)

Credentials Presentation | by e-act
Credentials Presentation | by e-actCredentials Presentation | by e-act
Credentials Presentation | by e-act
 
Credentials Presentation - by e-act_Stephanie
Credentials Presentation - by e-act_StephanieCredentials Presentation - by e-act_Stephanie
Credentials Presentation - by e-act_Stephanie
 
Xebec
XebecXebec
Xebec
 
Eska experiential-mobile-case-study
Eska experiential-mobile-case-studyEska experiential-mobile-case-study
Eska experiential-mobile-case-study
 
Travel Presentation
Travel PresentationTravel Presentation
Travel Presentation
 
Vondel Marketing agency.pdf
Vondel Marketing agency.pdfVondel Marketing agency.pdf
Vondel Marketing agency.pdf
 
Creating places where people want to be
Creating places where people want to be Creating places where people want to be
Creating places where people want to be
 
Big Data Expo 2015 - Ikea Retail web analytics
Big Data Expo 2015 - Ikea Retail web analyticsBig Data Expo 2015 - Ikea Retail web analytics
Big Data Expo 2015 - Ikea Retail web analytics
 
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGGOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
 
Spot pitch deck
Spot pitch deckSpot pitch deck
Spot pitch deck
 
Forest Creative Corporate Brochure
Forest Creative Corporate BrochureForest Creative Corporate Brochure
Forest Creative Corporate Brochure
 
Havas at cannes 2017
Havas at cannes 2017Havas at cannes 2017
Havas at cannes 2017
 
The Advertising Collective Company presentation 2016
The Advertising Collective Company presentation 2016The Advertising Collective Company presentation 2016
The Advertising Collective Company presentation 2016
 
The Advertising Collective - Company presentation 2016
The Advertising Collective -  Company presentation 2016The Advertising Collective -  Company presentation 2016
The Advertising Collective - Company presentation 2016
 
The Three New Rules of Growth Hacking
The Three New Rules of Growth HackingThe Three New Rules of Growth Hacking
The Three New Rules of Growth Hacking
 
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018
 
Startup in Action - Appandmap pitch
Startup in Action - Appandmap pitchStartup in Action - Appandmap pitch
Startup in Action - Appandmap pitch
 
Space Chimp Media - 2013 Deck
Space Chimp Media - 2013 DeckSpace Chimp Media - 2013 Deck
Space Chimp Media - 2013 Deck
 
Marketing "Me"
Marketing "Me"Marketing "Me"
Marketing "Me"
 
Sapta presentation v1
Sapta presentation v1Sapta presentation v1
Sapta presentation v1
 

Mehr von gamificationworldcongress

GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)
GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)
GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)gamificationworldcongress
 
GWC14: Teresa colombi - "Psychological basis of gamification" (gHealth workshop)
GWC14: Teresa colombi - "Psychological basis of gamification" (gHealth workshop)GWC14: Teresa colombi - "Psychological basis of gamification" (gHealth workshop)
GWC14: Teresa colombi - "Psychological basis of gamification" (gHealth workshop)gamificationworldcongress
 
GWC14: Isidro Rodrigo - "The boardgames that HR people [should] play"
GWC14: Isidro Rodrigo - "The boardgames that HR people [should] play"GWC14: Isidro Rodrigo - "The boardgames that HR people [should] play"
GWC14: Isidro Rodrigo - "The boardgames that HR people [should] play"gamificationworldcongress
 
GWC14: Bernardo Crespo - "5000 hours of learning"
GWC14: Bernardo Crespo - "5000 hours of learning"GWC14: Bernardo Crespo - "5000 hours of learning"
GWC14: Bernardo Crespo - "5000 hours of learning"gamificationworldcongress
 
GWC14: Nick Pelling - "Gamification: past and present"
GWC14: Nick Pelling - "Gamification: past and present"GWC14: Nick Pelling - "Gamification: past and present"
GWC14: Nick Pelling - "Gamification: past and present"gamificationworldcongress
 
GWC14: Robert Figueras - "Panzer Chocolate: Play the film!"
GWC14: Robert Figueras - "Panzer Chocolate: Play the film!"GWC14: Robert Figueras - "Panzer Chocolate: Play the film!"
GWC14: Robert Figueras - "Panzer Chocolate: Play the film!"gamificationworldcongress
 
GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"
GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"
GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"gamificationworldcongress
 
GWC14: Victor manrique - "How successful gamified experiences are designed"
GWC14: Victor manrique - "How successful gamified experiences are designed"GWC14: Victor manrique - "How successful gamified experiences are designed"
GWC14: Victor manrique - "How successful gamified experiences are designed"gamificationworldcongress
 
GWC14: Toby Beresford - "Zoopla Gravity: Orbit strategy"
GWC14: Toby Beresford - "Zoopla Gravity: Orbit strategy"GWC14: Toby Beresford - "Zoopla Gravity: Orbit strategy"
GWC14: Toby Beresford - "Zoopla Gravity: Orbit strategy"gamificationworldcongress
 
GWC14: Thijs de Vries - "Playful learning: How to intrinsically motivate stud...
GWC14: Thijs de Vries - "Playful learning: How to intrinsically motivate stud...GWC14: Thijs de Vries - "Playful learning: How to intrinsically motivate stud...
GWC14: Thijs de Vries - "Playful learning: How to intrinsically motivate stud...gamificationworldcongress
 
GWC14: Michiel van Eunen - "Retail Gamification"
GWC14: Michiel van Eunen - "Retail Gamification"GWC14: Michiel van Eunen - "Retail Gamification"
GWC14: Michiel van Eunen - "Retail Gamification"gamificationworldcongress
 
GWC14: Mario herger - "Enterprise Gamification And The Blue Collar Worker"
GWC14: Mario herger - "Enterprise Gamification And The Blue Collar Worker" GWC14: Mario herger - "Enterprise Gamification And The Blue Collar Worker"
GWC14: Mario herger - "Enterprise Gamification And The Blue Collar Worker" gamificationworldcongress
 
GWC14: Kevin Werbach - "Learning from Games for Gamified Learning"
GWC14: Kevin Werbach - "Learning from Games for Gamified Learning"GWC14: Kevin Werbach - "Learning from Games for Gamified Learning"
GWC14: Kevin Werbach - "Learning from Games for Gamified Learning"gamificationworldcongress
 
GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture"
GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture" GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture"
GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture" gamificationworldcongress
 
GWC14: Jose Carlos Cortizo - "The reality of gamified loyalty in eCommerce"
GWC14: Jose Carlos Cortizo - "The reality of gamified loyalty in eCommerce"GWC14: Jose Carlos Cortizo - "The reality of gamified loyalty in eCommerce"
GWC14: Jose Carlos Cortizo - "The reality of gamified loyalty in eCommerce"gamificationworldcongress
 
GWC14: Carlos Guardiola - "Who gamifies the gamificators?
GWC14: Carlos Guardiola - "Who gamifies the gamificators?GWC14: Carlos Guardiola - "Who gamifies the gamificators?
GWC14: Carlos Guardiola - "Who gamifies the gamificators?gamificationworldcongress
 

Mehr von gamificationworldcongress (20)

GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)
GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)
GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)
 
GWC14: Teresa colombi - "Psychological basis of gamification" (gHealth workshop)
GWC14: Teresa colombi - "Psychological basis of gamification" (gHealth workshop)GWC14: Teresa colombi - "Psychological basis of gamification" (gHealth workshop)
GWC14: Teresa colombi - "Psychological basis of gamification" (gHealth workshop)
 
GWC14: An coppens (gEducation workshop)
GWC14: An coppens (gEducation workshop)GWC14: An coppens (gEducation workshop)
GWC14: An coppens (gEducation workshop)
 
GWC14: Zombiologia (gEducation workshop)
GWC14: Zombiologia (gEducation workshop)GWC14: Zombiologia (gEducation workshop)
GWC14: Zombiologia (gEducation workshop)
 
GWC14: Isidro Rodrigo - "The boardgames that HR people [should] play"
GWC14: Isidro Rodrigo - "The boardgames that HR people [should] play"GWC14: Isidro Rodrigo - "The boardgames that HR people [should] play"
GWC14: Isidro Rodrigo - "The boardgames that HR people [should] play"
 
GWC14: Rubén Alonso - "Royal Canin case"
GWC14: Rubén Alonso - "Royal Canin case"GWC14: Rubén Alonso - "Royal Canin case"
GWC14: Rubén Alonso - "Royal Canin case"
 
GWC14: Bernardo Crespo - "5000 hours of learning"
GWC14: Bernardo Crespo - "5000 hours of learning"GWC14: Bernardo Crespo - "5000 hours of learning"
GWC14: Bernardo Crespo - "5000 hours of learning"
 
GWC14: Bart Briers - "Lean Gamification"
GWC14: Bart Briers - "Lean Gamification"GWC14: Bart Briers - "Lean Gamification"
GWC14: Bart Briers - "Lean Gamification"
 
GWC14: Nick Pelling - "Gamification: past and present"
GWC14: Nick Pelling - "Gamification: past and present"GWC14: Nick Pelling - "Gamification: past and present"
GWC14: Nick Pelling - "Gamification: past and present"
 
GWC14: Robert Figueras - "Panzer Chocolate: Play the film!"
GWC14: Robert Figueras - "Panzer Chocolate: Play the film!"GWC14: Robert Figueras - "Panzer Chocolate: Play the film!"
GWC14: Robert Figueras - "Panzer Chocolate: Play the film!"
 
GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"
GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"
GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"
 
GWC14: Victor manrique - "How successful gamified experiences are designed"
GWC14: Victor manrique - "How successful gamified experiences are designed"GWC14: Victor manrique - "How successful gamified experiences are designed"
GWC14: Victor manrique - "How successful gamified experiences are designed"
 
GWC14: Toby Beresford - "Zoopla Gravity: Orbit strategy"
GWC14: Toby Beresford - "Zoopla Gravity: Orbit strategy"GWC14: Toby Beresford - "Zoopla Gravity: Orbit strategy"
GWC14: Toby Beresford - "Zoopla Gravity: Orbit strategy"
 
GWC14: Thijs de Vries - "Playful learning: How to intrinsically motivate stud...
GWC14: Thijs de Vries - "Playful learning: How to intrinsically motivate stud...GWC14: Thijs de Vries - "Playful learning: How to intrinsically motivate stud...
GWC14: Thijs de Vries - "Playful learning: How to intrinsically motivate stud...
 
GWC14: Michiel van Eunen - "Retail Gamification"
GWC14: Michiel van Eunen - "Retail Gamification"GWC14: Michiel van Eunen - "Retail Gamification"
GWC14: Michiel van Eunen - "Retail Gamification"
 
GWC14: Mario herger - "Enterprise Gamification And The Blue Collar Worker"
GWC14: Mario herger - "Enterprise Gamification And The Blue Collar Worker" GWC14: Mario herger - "Enterprise Gamification And The Blue Collar Worker"
GWC14: Mario herger - "Enterprise Gamification And The Blue Collar Worker"
 
GWC14: Kevin Werbach - "Learning from Games for Gamified Learning"
GWC14: Kevin Werbach - "Learning from Games for Gamified Learning"GWC14: Kevin Werbach - "Learning from Games for Gamified Learning"
GWC14: Kevin Werbach - "Learning from Games for Gamified Learning"
 
GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture"
GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture" GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture"
GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture"
 
GWC14: Jose Carlos Cortizo - "The reality of gamified loyalty in eCommerce"
GWC14: Jose Carlos Cortizo - "The reality of gamified loyalty in eCommerce"GWC14: Jose Carlos Cortizo - "The reality of gamified loyalty in eCommerce"
GWC14: Jose Carlos Cortizo - "The reality of gamified loyalty in eCommerce"
 
GWC14: Carlos Guardiola - "Who gamifies the gamificators?
GWC14: Carlos Guardiola - "Who gamifies the gamificators?GWC14: Carlos Guardiola - "Who gamifies the gamificators?
GWC14: Carlos Guardiola - "Who gamifies the gamificators?
 

Kürzlich hochgeladen

The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!Loay Mohamed Ibrahim Aly
 
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024eCommerce Institute
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxkb31670
 
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8Access Innovations, Inc.
 
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54ZhazgulNurdinova
 
Dynamics of Professional Presentationpdf
Dynamics of Professional PresentationpdfDynamics of Professional Presentationpdf
Dynamics of Professional Presentationpdfravleel42
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxkb31670
 
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Gokulks007
 

Kürzlich hochgeladen (8)

The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!
 
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
 
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
 
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54
 
Dynamics of Professional Presentationpdf
Dynamics of Professional PresentationpdfDynamics of Professional Presentationpdf
Dynamics of Professional Presentationpdf
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
 
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024
 

GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing

Hinweis der Redaktion

  1. Intro person Sports Enthusiast Gamification on Location
  2. - mdays
  3. - mdays
  4. - mdays
  5. Location based Engagement is the opportunity to interact with users on location using game elements
  6. People are standing on the St. Peters Square to honour the died pope Johannes Paul
  7. People standing at the same place and waiting to honour the new pope Franziskus Everbody uses a smartphone to remember the moment This shows how the media usage changed
  8. Marketing Mix Social Media became very famous 2014 Mobile device changed how media is used but did brands change how they do marketing?
  9. The new media landscape has changed how marketers reach their consumer With 5000 commercial messages each day we get overcrowded with ad dumps Content and Engagement marketing become the most powerful marketing asset  build a lighthouse and let the advertising shine
  10. Make it easier for them to connect, creat, curate and build your community
  11. Targeting  Atomic wants to reach Perfomance Skiers, ski fast, ski long distance, ski on flat hard slopes, age between 20 – 40 Branding  Choosing Magazine, Banner ads, Sponsorships and Tesimonials Social Customer Dialog  Try to communicate with core fan group The goal of all these meaures is: to sell products mainly in retail stores They have no real picture about the expenses they are spending Now the point comes where the smartphone is becoming the core communication device On Location communication: users using the web browser, facebook, twitter... on location, needs to be reached on location with high value on location ads On Activity Communication:
  12. The symbol for that is the Stargate You change the codes and the stargate rotates and opens the door to all kinds of planets in the universe
  13. On Location Communication How we do it: User starts the tracker screen, via GPS the App recognize where the user is and changes the design to the recent location, eG Sölden
  14. The new media landscape has changed how marketers reach their consumer Content and Engagement marketing become the most powerful marketing asset 5000
  15. The new media landscape has changed how marketers reach their consumer Content and Engagement marketing become the most powerful marketing asset 5000
  16. The new media landscape has changed how marketers reach their consumer Content and Engagement marketing become the most powerful marketing asset 5000