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Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Sales field

One answer is …
… Enterprise Gamification

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
the untapped “competing” gen.

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
experience

Plan-B

2 tickets for a
great Music Festival
iPad Mini

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Formula 1

Synchro
Far West

Realities

Misses & Tops
Pirates

Sailing

Ninjas
Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Obj:

3.000.000

Real
Falta

2.156.921
843.079

#

(Premio Directo)

245.122
237.921
232.279

22 CLÍNICA 15
24 MORATALAZ
24 DENIA

110.114
109.821
105.100

…

Jaume Juan

Obj:

jjuan@apesoft.com

70,00%

Real
Falta

Valor

1 LEGANES
2 ALCALÁ 1
3 CLÍNICA 30

Reto Activo COLECTIVO

Vender 3M€ acum en
Q1

Jugador

EQUIPO: CENTRO

53,37%
16,63%

#
Reto Activo EQUIPOS

Alcanzar distribución
70% Mega-Active en
Mayo-Sep
(Premio Directo)

www.apesoft.com

Jugador

Valor

1 A. Rodaballo
2 M. Martínez
3 C. Escobar

75,23%
72,15%
68,12%

6 J. Pérez
7 S. Mañana
8 D. Torres

59,45%
53,20%
47,78%

…

@jaumejuan
5 Customer
Stories
Beauty

Car Rental

Jaume Juan

Hotels

Industry

Dental Franchise

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Beauty
An well known cosmetics manufacturer with a
renowned brand.
His team of 139 business developers located in
80 centers of El Corte Ingles compete for "Miss
Excellence". They should be good at some
indicators such as sales, product sales or CRM
contacts.
Game Details
Players
Theme

% Sales vs Target, % Product Serum Growth,
% Product Lifting Growth, CRM new
contacts/ Units sold

Challenges

Top 20 adelgazante sales, Top 30 Multiactive Sales, top 10 make-up Sales

Awards

jjuan@apesoft.com

Miss Excellence

KPIs

Jaume Juan

139 business developers

Based on pseudo-cash

www.apesoft.com

@jaumejuan
Hotels
A Hotel Group with presence in more tan 20
countries.
Every Hotel Manager is a famous pirate. They
compete to enhance customer satisfaction, inhouse sales and customer costs

Game Details
Players

30

Theme

Pirates

KPIs

% Trip Advisor index, % In-house sales vs
target, COC

Challenges

Top 10 upgrade sales, top 20 Spa sales, top
30 local experiences sales

Awards

Based on experience packs, tickets for
exclusive Shows, and uncommon Trips.

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Car rentals
The world leader in car rentals gamify its
Corporate Sales Team.
Players are formula 1 drivers competing to
outperform in sales KPIs and to decrease Days
in Sales Outstanding (DSO)

Game Details
Players

20 Sales Reps

Theme

Fórmula 1

KPIs

% Sales vs Target, % Revenue per Day vs
Target, % new Customer Acquisition vs
Target, DSO

Challenges

Top 7 Medium Term Rentals, Top 5 Van
Rentals

Awards

Based on experience Packs, Trips and
electronics

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Industry
Game Details

Industry leader in automation, robotics and
power technologies, makes compete their
financial controllers to decrease the Net
Operating Working Capital (NOWC).

Players

67 Business Unit Financial Controllers

Theme

No theme

KPIs

DSO, % Inventory Reduction, DIH,
% NOWC

67 business units with their Financial Controllers
in 15 EMEA countries compete to enhance some
KPIs related to NOWC, such as DSO, DIH and
better inventory management.

Challenges

Enhance Ageing, Overdues, Cash on Hand

Awards

Electronics: pocket HD, ebook readers, Tablets,
…

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Dental Franchise
One of the leaders in dental franchises in Spain
with almost 60 centers competing to enhance
sales KPIs.
Each center has two players that compete
together as a team against other centers: the
Manager and the Receptionist.
Each Center is a musical band competing in a
Ficticious Reality game called “The Music”. The
first Stage is related to Castings, the second will
be the Game Show
Game Details
Players

120 players in 60 centers: Managers
and receptionists

Theme

Reality – Musical Game Show

KPIs

% Sales vs Target, % High Margin
Products vs Target, % Execution

Challenges

Increase average Price per customer
Decrease operational costs
Promote specific financing options

Awards

Experience Packs and Electronics

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan
Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan

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GWC2013 - Jaume Juan - Apesoft - Competing to Increase Sales

  • 4. Sales field One answer is … … Enterprise Gamification Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
  • 5. the untapped “competing” gen. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
  • 11. experience Plan-B 2 tickets for a great Music Festival iPad Mini Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
  • 12. Formula 1 Synchro Far West Realities Misses & Tops Pirates Sailing Ninjas Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
  • 13. Obj: 3.000.000 Real Falta 2.156.921 843.079 # (Premio Directo) 245.122 237.921 232.279 22 CLÍNICA 15 24 MORATALAZ 24 DENIA 110.114 109.821 105.100 … Jaume Juan Obj: jjuan@apesoft.com 70,00% Real Falta Valor 1 LEGANES 2 ALCALÁ 1 3 CLÍNICA 30 Reto Activo COLECTIVO Vender 3M€ acum en Q1 Jugador EQUIPO: CENTRO 53,37% 16,63% # Reto Activo EQUIPOS Alcanzar distribución 70% Mega-Active en Mayo-Sep (Premio Directo) www.apesoft.com Jugador Valor 1 A. Rodaballo 2 M. Martínez 3 C. Escobar 75,23% 72,15% 68,12% 6 J. Pérez 7 S. Mañana 8 D. Torres 59,45% 53,20% 47,78% … @jaumejuan
  • 14. 5 Customer Stories Beauty Car Rental Jaume Juan Hotels Industry Dental Franchise jjuan@apesoft.com www.apesoft.com @jaumejuan
  • 15. Beauty An well known cosmetics manufacturer with a renowned brand. His team of 139 business developers located in 80 centers of El Corte Ingles compete for "Miss Excellence". They should be good at some indicators such as sales, product sales or CRM contacts. Game Details Players Theme % Sales vs Target, % Product Serum Growth, % Product Lifting Growth, CRM new contacts/ Units sold Challenges Top 20 adelgazante sales, Top 30 Multiactive Sales, top 10 make-up Sales Awards jjuan@apesoft.com Miss Excellence KPIs Jaume Juan 139 business developers Based on pseudo-cash www.apesoft.com @jaumejuan
  • 16. Hotels A Hotel Group with presence in more tan 20 countries. Every Hotel Manager is a famous pirate. They compete to enhance customer satisfaction, inhouse sales and customer costs Game Details Players 30 Theme Pirates KPIs % Trip Advisor index, % In-house sales vs target, COC Challenges Top 10 upgrade sales, top 20 Spa sales, top 30 local experiences sales Awards Based on experience packs, tickets for exclusive Shows, and uncommon Trips. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
  • 17. Car rentals The world leader in car rentals gamify its Corporate Sales Team. Players are formula 1 drivers competing to outperform in sales KPIs and to decrease Days in Sales Outstanding (DSO) Game Details Players 20 Sales Reps Theme Fórmula 1 KPIs % Sales vs Target, % Revenue per Day vs Target, % new Customer Acquisition vs Target, DSO Challenges Top 7 Medium Term Rentals, Top 5 Van Rentals Awards Based on experience Packs, Trips and electronics Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
  • 18. Industry Game Details Industry leader in automation, robotics and power technologies, makes compete their financial controllers to decrease the Net Operating Working Capital (NOWC). Players 67 Business Unit Financial Controllers Theme No theme KPIs DSO, % Inventory Reduction, DIH, % NOWC 67 business units with their Financial Controllers in 15 EMEA countries compete to enhance some KPIs related to NOWC, such as DSO, DIH and better inventory management. Challenges Enhance Ageing, Overdues, Cash on Hand Awards Electronics: pocket HD, ebook readers, Tablets, … Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
  • 19. Dental Franchise One of the leaders in dental franchises in Spain with almost 60 centers competing to enhance sales KPIs. Each center has two players that compete together as a team against other centers: the Manager and the Receptionist. Each Center is a musical band competing in a Ficticious Reality game called “The Music”. The first Stage is related to Castings, the second will be the Game Show Game Details Players 120 players in 60 centers: Managers and receptionists Theme Reality – Musical Game Show KPIs % Sales vs Target, % High Margin Products vs Target, % Execution Challenges Increase average Price per customer Decrease operational costs Promote specific financing options Awards Experience Packs and Electronics Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan