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Mobile
Marke+ng:
Turning
Passive
Advocates
Into
Social
Influencers
Tim
Hayden,
CMO,
44Doors
@TheTimHayden
–
February
17,
2012
–
Dallas,
Texas
3. 90% of
Americans
are within
3 feet
of their
mobile
phones
24 hours
a day.
Mobile Experience Solutions: Technology + Strategy
8. Scan,
Text
or
Click?
• QR
Code
Scan
30%
• SMS
Text
41%
• URL
(browser)
29%
~1MM
clicks
Sept-‐Dec
2011
–
44Doors
Capture
Ciients
12. Almost
half
(46%)
of
consumers
research
an
item
on
their
smartphone
before
going
to
a
store
to
buy
it.
1
2
16. Decisions
are
being
made
in
dynamic
communication
systems,
or
mesh
networks,
where
consumers
share
experiences
and
make
decisions
together.
Mobile Experience Solutions: Technology + Strategy
24. • Condensed
Content
(4-‐10X
reducRon
of
desktop
site)
• NavigaRon
limited
to
2-‐3
acRons
beyond
landing
page
• Quick
Load
Time
(you
have
30
seconds!)
26. • Cross-‐plaYorm
tested!
(Beyond
IOS
Android)
• Data
feed
(API
–
locaRon,
device,
A-‐B
tesRng,
Rme/date)
with
CRM/profiling
plaYorm
• Responsive
Design
(Javascript
+
HTML5)
28.
Rm@44Doors.com
@TheTimHayden
Mobile Experience Solutions: Technology + Strategy