This document summarizes a mobile computing forum held by Tim Hayden of 44Doors. It outlines several key points about how the rise of mobile devices is changing design, writing, development, and marketing approaches. It provides statistics on market share of smartphone platforms and recommendations for SMS marketing campaigns. The document advocates designing for multiple channels from offline to online and capitalizing on natural user behaviors and device capabilities. It also highlights several emerging mobile technologies to watch in 2012 like NFC, digital out-of-home advertising, and augmented reality.

1. Mobile Super Forum October 11, 2011 Scottsdale – Valley HoHotel Tim Hayden, CMO, 44Doors

2. Mobile Computing Is Changing Everything

3. Good News with Mobile DESIGNERS More screens = more design needs Offline! = visual & experience design WRITERS More screens = more content needs Offline = script the impression, the experience TECHNOLOGISTS/DEVELOPERS On the Device = more to program, more to code Beyond the Device = more to integrate…more to code BRAND/ORGANIZATIONS Intimacy = a more personal, relevant relationship Retail/Events = a liberated/empowered audience will show up to REWARDED!

5. Capitalize on natural, current behavior…AND, be pragmatic with behavior &device capabilities

6. 100% of Smartphone Platforms - 2%, Symbian - 2%, Palm - 6%, Microsoft - 22%, RIM - 42%, Google 27%, Apple Google  6pts | RIM  5pts | Apple  1pt vs. year ago! source: comScore MobiLens, 3 months ending July 2011

16. Sent from my shiny new iPhone, please excuse typos

18. Offer multiple channels from offline to online (QR Codes, URLs, SMS)

20. For SMS Success Keep back-and-forth (send/receive) of texts to a maximum of 3-4 TOTAL actions Upon second action, consider delivering rich media MMS (video, coupon, “call to action” content) Explore vendors that provide real 10-digit phone addresses as well as short codes Better used at events and in direct mail, rather than in-store (where time may be a challenging factor)

21. 2012… NFC: Near-Field Communications DOH: Digital Out-of-Home Augmented Reality Microsoft!

22. Thank you tim@44Doors.com @TheTimHayden