An overview on what Gamification is all about, and how to crafting a strategy based on human motivation and engagement styles.
For the most up to date version of this deck, please head over to http://www.slideshare.net/gametize/gamification101.
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Gamification 101 - It's not just about points and badges
1. Gamification 101
A gameducation series brought to you by!
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2. What is Gamification? !
It is the application of game- like characteristics to
non-game settings to drive audience engagement. !
3. Game Characteristics? !
These encourage behaviors such as… !
Game Mechanics!Game Design
Principles!
Gaming
Psychology!
Player Journey!
Collaboration! Competition! Exploration! Interaction!
14. Incentives are only a subset of gamification
as a whole. !
Incentive
Systems !
Gamification! !=!
15. You need to pick a gamification strategy and follow
it through. !
!
Gamification
is not plug
and play. !
16. Gamification Strategy!
!1. Identify action/behaviour to encourage!
2. Identify the engagement style of your users!
3. Pay attention to intrinsic motivation than
extrinsic motivation.!
4. Implement progress mechanics.!
5. Make it easy to learn, but hard to master.!
17. 1. Identify action/behavior to encourage: !
Check-ins!
Purchases!
Reviews!
Comments!
Share activities!
Do tasks!
Invite other
users!
23. Examples of Gamification:!
American Airlines
Rewards, achievement,
level-ups (elite status)!
Nike Plus
Achievement, level-ups, competition!
Linked In
Level-ups (progress bar)!
24. References !
What is Gamification, Really?
By Michael Wu
http://lithosphere.lithium.com/t5/Building-Community-the-Platform/What-is-Gamification-Really/ba-p/30447!
!
!
Why We Play Games:
Four Keys to More Emotion Without Story
By Nicole Lazzaro
http://xeodesign.com/xeodesign_whyweplaygames.pdf
!
Smart Gamification:
Social Game Design for a Connected World "
By Amy Jokim
http://www.slideshare.net/amyjokim/smart-gamification-social-game-design-for-a-connected-world
http://xeodesign.com/xeodesign_whyweplaygames.pdf
!
Meaningful Play:
Getting Gamification Right !
By Sebastian Deterding
http://www.slideshare.net/dings/meaningful-play-getting-gamification-right!
!
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