Lecture #1

1. Sport PR
Lecture: 8.25.15
University of Cincinnati
By Jackie Reau

3. Introductions

4. Syllabus Review

5. Current Events Discussion

7. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning

8. Sports Media Writing
*Professional bios (player, team)
*Opinionated columns
*Game wraps
*Crisis statements
*Customer service
*Social media

9. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote

10. Column with opinion, quote or no quote

11. Game wrap, no opinion unless in quotes

12. Media statement for crisis management

13. Customer service communications

14. Social Media Communications

15. Write Your Own Bio in Third Person
*Name
*Title (education, expected education)
*Desired Dream Job
*Extracurricular activities that support Dream Job
*Other activity that supports Dream Job
-Post this information to Linkedin.com profile

16. Guess the total attendance of the 2015 Western & Southern
Open held in Cincinnati from August 15-23.
Closest guess wins four tickets to the Cincinnati Reds on
Thursday.