The Marvin Lewis Community Fund held an event at Mt. Airy Elementary School featuring Cincinnati Bengals player Domato Peko to encourage academic achievement among 450 attending students. Head coach Marvin Lewis hosts the fund and 9 teachers were honored with gift certificates to LARosa's Pizza, which Lewis will host. USC football player Joshua Shaw injured his ankles saving his nephew but hopes to resume playing soon, with coach Steve Sarkisian praising his heroic actions.

1. Sport PR
Lecture: 9.2.14
University of Cincinnati
By Jackie Reau

2. Editing Quiz

3. University of Cicninnati Sports PR Editing Assignment
CINCINNATI (October 25, 2014) – The Marvin Lewis Community Fund today held
its first annual Learning Is Cool in-school event featuring Cincinnati Bengals
player Domato Peko at Mt. Airy Elementary School on October 25, 2014.
Hosted by Head coach Marvin Lewis, the event fostered a pep rally environment
in the school’s gymnasium to encourage scholastci acheivement between the
450 students attending the northwest suburban high school.
“I look forward to visiting our local schools to meet with students and teachers
and to learn more about how our programs can better help them”, said Marvin
Lewis, head coach of the Cincinnati Browns..
9 teachers were also honored at the fund-raiser and were given a gift certificate
to dinner at LARosa’s Pizza, which will be hosted by Marvin Lewis.
For more information about the Marvin Lewis Community Fund, please visit
www.marvinelewis.com.

4. Common Writing/Editing Errors
*Write out full number from one to nine, use numerals for 0 and 10+ to infinity
*Don’t begin a sentence with a number (instead of 11, a dozen)
*Commas go inside the quotation marks for quotes
*Business writing is in third person (Jackie Reau vs. me/I am)
*Use full name in first reference (Robert Castellini) and consistency in
second/third+ references (Mr. Castellini or Castellini)
CHECK AND RE/CHECK spelling and grammar

6. USC Football Discussion
The injury of Joshua Shaw

7. USC Football Discussion
The injury of Joshua Shaw
“I would do it again for whatever kid it was. It didn’t have to be my
nephew,” Shaw said on Monday. “My ankles really hurt, but I am lucky to
be surrounded by the best trainers and doctors in the world.”
He said he was approaching his rehabilitation “one day at a time” and
hoped to resume playing football soon.
Steve Sarkisian, the USC’s head football coach, described Shaw’s actions
as “heroic.”
“It is unfortunate that he’ll be sidelined for a while, and we will miss his
leadership and play, but I know he’ll be working hard to get back on the
field as soon as possible.”
The student-athlete was named a team captain Saturday at the Trojans’
annual Salute to Troy dinner, the university said.

8. USC Football Discussion
Before

9. USC Football Discussion
After

10. USC Football Discussion
The injury of Joshua Shaw
“I would do it again for whatever kid it was. It didn’t have to be my
nephew,” Shaw said on Monday. “My ankles really hurt, but I am lucky to
be surrounded by the best trainers and doctors in the world.”
He said he was approaching his rehabilitation “one day at a time” and
hoped to resume playing football soon.
Steve Sarkisian, the USC’s head football coach, described Shaw’s actions
as “heroic.”
“It is unfortunate that he’ll be sidelined for a while, and we will miss his
leadership and play, but I know he’ll be working hard to get back on the
field as soon as possible.”
The student-athlete was named a team captain Saturday at the Trojans’
annual Salute to Troy dinner, the university said.

11. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning

12. Sports Media Writing
*Professional bios (player, team)
*Opinionated columns
*Game wraps
*Crisis statements
*Customer service
*Social media

13. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote

14. Column with opinion, quote or no quote

15. Game wrap, no opinion unless in quotes

16. Media statement for crisis management

17. Customer service communications

18. Social Media Communications

19. Write Your Own Bio in Third Person
*Name
*Title (education, expected education)
*Desired Dream Job
*Extracurricular activities that support Dream Job
*Other activity that supports Dream Job
-Post this information to Linkedin.com profile