3. Why should you use social media
• Positions company as a thought leader, innovator
with targeted influencers
• Customer service/engagement with instant
interaction/results
• Organic search engine optimization with strategic
tagging
• Share your content, control your message
• Capture competitive intelligence
8. Getting started
• Purpose/objective
– Marketing/positioning/branding
– Customer service engagement
• Retrain your brain
– Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for
your social media conversation
• Recruit and train your staff, colleagues to help
• Educate your customers/clients on where to find you and
how to use social media with traditional efforts
9. Create and share
your social media network
• Always link social media to your web site
• Create your own content with videos, photos and
upload
• Recruit expert bloggers for your site to create your
own “beat” writers
• Tag social media content like you would Google the
information: “best student transit”
• Create a social media team to activate plan
10. Measurement
• Create a quarterly scorecard to add to your
marketing matrix
– Web site traffic
– Facebook Fan Page fans, offers, engagements
– Twitter followers, engagements
– Youtube views, comments
– Blog views, comments
– Response to exclusive offers with promo codes