19. Who is Your Audience and What Do They Do with their Time?
20. “Marketingto the Facebook Generation”
Media Consumption Study for a local college
Objective
To complete a media consumption study for local college to better
understand how high school students and their families use media to make
college decisions. The study was conducted by Game Day Communications.
Initiatives
•Benchmarking research among U.S. colleges and media consumption
habits
•One-on-one interviews with local high school students and parents as well
as local high school guidance counselors
•e-survey to prospective college students and current freshmen (400+)
•Two focus groups with prospective students and their parents in separate
groups
21. “Making Connections: A Consumer Research Study”
Executive Summary
Four Focal Points of Interest
To lead group discussions and to ascertain consumer insights,
both the focus groups and e-survey were focused on the
following areas:
1.Consumer Profile: Lifestyle & Entertainment
2.Motivation to Purchase Subscriptions/Single Tickets
3.Customer Service, Pricing and the Overall Theatre Experience
4.Media Consumption and Word of Mouth Marketing
22. Media Consumption and Word of Mouth Marketing
Single Ticket Purchaser Snapshot
•More than 60% of single ticket buyers see the (client) ad on TV while 58%
learn of upcoming shows via e-mail.
•Radio stations with the most listenership: WARM 98, 700 WLW and Q102
•TV viewership is about even (in order): WCPO (82%), LOCAL 12 (80%),
WLWT (78%) and FOX 19 (63%)
• Cable TV station viewership: ESPN, Food, ABC Family, HGTV,
History with 62% subscribing to Time Warner Cable/Insight Cable.
•Fifty-seven (57%) do not receive the Cincinnati Enquirer at home and 33%
never read the print version. Twenty-five (25%) do read the paper each day.
Cincinnati.com is the most visited website among the group (44%).
•And 72% of the group is using Facebook regularly followed by Linkedin
(23%).
23. Social Engaged Adults are More Likely to Attend Live Theatre
•A dynamic social media plan with contesting, content and share-sexy visuals
may increase consumer engagement.
•Source: Pew Center Research, 2011
47. Questions?
Jackie Reau
Game Day Communications
jreau@gamedaypr.com
Twitter: @gamedayjreau
Linkedin: @jackiereau
Facebook: @jackiereau
700 West Pete Rose Way
Cincinnati, Ohio 45203
(513) 929-4263
Editor's Notes
https://www.facebook.com/#!/Lincoln
https://www.facebook.com/#!/Lincoln
https://www.facebook.com/#!/Lincoln
https://www.facebook.com/#!/Lincoln
Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.