GamEffective, the workforce Gamification platform released a new engaging theme - The FOOTBALL (Soccer) theme. Each player represents a specific KPI (Average Handle Time, Resolution rate, Calls, Customer Satisfaction, Sales, etc.) of the sales/service representative.To do well, the employee needs to balance the different KPIs, creating a balanced approach and developing a winning team for the employee. this theme joins the rich game narrative library developed by GamEffective : American Football, Racing cars, GAMEffective Idol, City Tycoon, Golf, Baseball, Basketball, Cricket and more. Good Gamification is about achieving, through skill and learning, striking the right balance between the different KPIs. When that happens, the employee has a winning team that can go on and participate in matches (conducted on a weekly basis), making success and skill tangible and rewarding

1. Enterprise Gamification +
Soccer
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2. Narrative based gamification?
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3. Using narratives in enterprise gamification
can serve as a great metaphor for desired
behavior and encourage acquisition of skills
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4. Team Average
67
OUTBOUND
20
INBOUND
80
CSAT
95
RENEWALS
DRAFT
The first day:
- Very good CSAT
compared to team
- Problematic Outbound
We’re communicating
the change that is
required across several
metrics: we’re also
communicating team
average vs player’s

5. 90
OUTBOUND
40
INBOUND
120
CSAT
120
RENEWALS
ROOKIE
Second Day :
- Very good CSAT
- Outbound problem
seems to be fixed

6. 120
OUTBOUND
60
INBOUND
160
CSAT
290
RENEWALS
PLAYER
Third Day :
- Good CSAT

7. 160
OUTBOUND
120
INBOUND
180
CSAT
LINE-UP
Fourth Day :
- Good Inbound & CSAT
- Problematic Renewals

8. 180
OUTBOUND
160
INBOUND
250
CSAT
CAPTAIN
Weekly summary
Vs targets
- Problematic Renewals
- Other KPIs are OK
Weekly Match
Relative to others
Fantasy Sports League
New Week
New Match

9. Games are about engaging narratives
we’re the 1st to do this
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10. Narratives are great metaphors that drive
behavior
• Song contests and fantasy sports for team based work
• City building for training and on boarding
• Baseball, football and more….
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11. Narratives are not about a gross-over
simplification of work, objectives, or game rules
THEY ARE ABOUT A NUANCED VIEW OF WORK
THEY ALSO ENCOURAGE SKILL BUILDING
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12. Cloud Based Enterprise Gamification Platform
-
Improve business outcomes
Using game dynamics to drive mass engagement
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Performance
improved
by 10-15%
Employee
engagement
improved
by x3

13. The evolution of Gamification
2012
Enterprise
Gamification
2006
Gamification
Apps
2014
Gamification
2.0
2008
Community
Gamification
2002
“Gamification”
coined
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14. Working across apps | clear calls to action
No Code Integration
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15. Enterprise gamification
across many enterprise
apps
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16. Subscribe to our blog
www.gameffective.com/blog
Write to us at info@gameffective.com
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