Interplay Media Agenda – London 2011

1. ICE & LAC LONDON
Interplay Media Agenda – London 2011
Start End
Wednesday, January 26, 2011 (ICE 2011)
15:00 Landing in London (Heathrow)
Meeting with Hany @ InfoPeak SW - at the ICE BAR (ICE Olympia – Earls Courts) (Hani +2 019 23 85 302)
16:00
Start End
Tuesday, January 27, 2011 (LAC 2011)
13:00 Welcome Reception and Early Pre-registration will be held in the main lobby of the Official LAC Hotel, the Grange St Paul's between 1pm - 4pm.
To avoid delays, please remember to bring your barcoded booking reference with you.
(Location)
Affiliate Lunch with Brooke Cole – at the Cinnamon Club Old Westminster, Library 30-32 Great Smith, London SW1P 2BU T:02072222555
13:30
http://www.cinnamonclub.com (brooke: +1 714-322-2851)
17:00 Meeting with Fredric Bet US - at the lobby St Paul GRange Hotel (Fredric: 011-514-654-9129)
iGB Affiliate Awards - Every year over 500 people from the iGaming affiliate community gather to honour ongoing success within the
industry at theiGB Affiliate Awards, which announces the best and brightest stars at an extravagant black tie event.
19:30 If you would like to join us on the night, seat bookings will be open from the 15th November or please emailRich@iGamingBusiness.com to
reserve your table now.
Voting is currently open - until Monday 13th December, so make sure you visit www.iGBAffiliateAwards.com to cast your vote.
VENUE: The Brewery, 52 Chiswell Street, London, EC1Y 4SD. For directions, please click here to view the LAC Google Map.
Friday, January 28, 2011 (LAC 2011)
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2. ICE & LAC LONDON
Interplay Media Agenda – London 2011
8:00 9:00
8:00 9:00
Registration & Exhibition Opens
9:30 10:00 Welcome Tea & Coffee
10:10 10:30 Break
10:30 - 10:35 Welcome from Conference Chair 10:30 - 10:35 Welcome from Conference Chair
• Michael Caselli, Editor-in-Chief, Lyceum Publishing • James McKeown, Editor of iGaming Business & iGB Affiliate
Magazines
10:30 11:40 10:35 - 11:15 The Year Ahead: Affiliate Face New Regulatory Challenges
Until now many affiliates have been relatively untroubled with burdensome 10:35 - 11:15 An Introduction to Facebook Ads
regulation but that may soon change with legal developments on a number
of fronts in the coming months. PW discusses some of the key challenges With over 500 million users worldwide and unprecedented
affiliates will have to meet if they want to continue to survive and prosper in targeting capabilities, Facebook offers a unique opportunity to
the igaming market including:
efficiently connect with your customers before they even search
- tightening up of the law on the use of cookies under the soon to be
implemented e-Privacy Amendment Directive; for your products. In this detailed overview of Ads and Pages,
- the new offence of commercial organisations failing to prevent bribery; you will learn all about Facebook's product offerings, audience
- the dark side of the national gaming regulation & cross border criminal breakdown, best practice and position on gaming. The session
12:30 13:30 enforcement. will also allow time for a comprehensive Q&A session.
13:00 14:00 • Peter Wilson, Regulatory Lawyer, Memery Crystal LLP
• Nikki Lannen, UK & Ireland Representative, Facebook
14:00 15:00 11.45 - 12.30 Groupon - How It Achieved Stratospheric Growth 11:15 - 12:30 WordPress Advanced
14:00 15:00
Andrew Mason figured out how to inject hysteria into the You know WordPress, you're probably using it for some of your
process of bargain hunting on the Web. The result is an sites. You've done all the basics as far as optimization, it's time
overnight success story called Groupon, a deal-of-the-day to go deeper. Showing you the advanced controls of several
website that is localised to major markets and is the fastest- WordPress plugins and the new possibilities offered by the
13:00 14:00
growing company in web history. Present in 88 U.S. cities and recent WordPress releases, Joost is going to show you how you
22 countries, Groupon is expected to pass $500 million in can use WordPress even more effectively to build and optimize
revenue this year. your sites. For those of you who dare show your sites, Joost can
even give advice for improvements right on the spot. So bring
But is Groupon a collective buying fad or a revolutionary new your laptops and make sure to take notes, as this session is
local advertising vehicle? Find out as our Groupon going to be packed with tips and tricks.
representative talks through their business model and reveals
what has made them such a success. g Joost de Valk, Founder, Yoast.com
• Jonathan Mann, Online Marketing Manager, Groupon UK
Lunch
Networking Lunch served on Level 2
Meeting with Shabe Addinall of ReferBack
Meeting with Virgin Affiliate (Stand 121 upstairs)
Break
13:30 - 14:30 Round Table Discussion: Affiliate Issues 13:30 - 14:30 Payment Solutions in Latin America
Affiliates are invited to discuss current industry issues including
several recent situations where relationships between affiliates Businesses looking to capture more global customers must offer
and affiliate programs have broken down. Be sure to take a safe, easy way for them to make cross-border payments. In
advantage of this unique new session which will become a addition, having the ability to send fast, secure payments to
regular feature of all future iGB Events – air your views, ask customers in these regions is equally important. So, in emerging
your questions and get face-to-face advise from your peers and markets such as South America, what payment solutions are
industry colleagues regarding operating an online gaming providing the infrastructure to enable this to happen? And what
affiliate business. issues, if any, are holding back further development of this
market?
To ensure that we invite the people you want to hear from,
please submit your speaker suggestions and the questions you • Ralf Wenzel, Chief Operating Officer, Skrill Holdings,
would like answered ahead of this session operating Moneybookers
to Kiera@iGamingBusiness.com . • Paul Coxhill, Marketing Director, Ukash
14:00 15:00 • Jens Bader, Chief Commercial Officer, Paysafecard
. Michael Corfman, GPWA • Paul Davis, European Director, PacNet Services do Brasil Ltda
M Dave Sawyer, Bath Rock Media
M J. Todd, APCW
14.30 - 15.15 What is the Value of a Domain Name? 14.30 - 15.15 Building & Monetising a Community
Website domain names have jumped in value over the past five In this invigorating age of user generated content, many
years, the average price increasing from £1,282 a year ago to businesses have added forums, blogs, reviews and other
£1,757 with some notable exceptions fetching eye-watering interactive tools to their website to encourage customer
sums. With this in mind how is the value of a domain name engagement and participation. However, building the technology,
calculated? Hear from Bob Rains as he explains the starting a group or even seeding a forum doesn’t mean people
background to some of the biggest sales in iGaming history will use it or engage with the brand. So what is the secret to
including Slots.com and Poker.org. Why were these domains building, managing and monetising online communities? Find out
purchased? How were they valued? And why were they from our panel of industry experts as they divulge the key
important? methods and techniques they have used to build and manage a
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3. ICE & LAC LONDON
Interplay Media Agenda – London 2011
Meeting with AFFUTD – William Hill
16:00 17:00
17:00 18:00 Meeting with Criss Taylor (affutd desk)
BoogieBet launch event at Nike Town on Friday 28th January. We kindly ask you to meet in the Grange St Pauls Hotel lobby (10 Godliman
Street
City of London EC4V 5AJ), at 6.15pm where we will all jump on board the BoogieBet limo for drinks and a cruise around the centre of
London, before arriving at Nike Town.
On arrival, you will be greeted by our Nike iD consultants, who will assist you in the design of your personalisedNike shoes. BoogieBet is
18:00 22:00 footing the bill for the design, production and shipping of your shoes and will also be putting on a spread of beer and sushi while you take
your time designing your ideal pair of trainers.
After the event at around 10pm, it’s back aboard the limo and on to the scheduled party at Tiger, Tiger on Haymarket.
We are very much looking forward to seeing you on board the limo and introducing you to BoogieBet.
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4. ICE & LAC LONDON
Interplay Media Agenda – London 2011
Saturday, January 28, 2011 (LAC 2011) Saturday, January 28, 2011 (LAC 2011)
11:00 - 11:05 Welcome from Conference Chair 11:00 - 11:05 Welcome from Conference Chair
• James McKeown, Editor, iGaming Business & iGB Affiliate
• Michael Caselli, Editor-in-Chief, Lyceum Publishing Magazines
11.05 - 12.00 SEO Surgery 11.05 - 11:45 Case Study: OLBG Reveal Their Top Tips
for Sportsbook Affiliates
LAC welcomes back the live SEO workshop with an innovative twist, this
time featuring five of the BEST sites in the industry. With an exciting line-up OLBG is one of the UK's largest sportsbook affiliates having been in
of extremely skilled SEO professionals, this session will lift the lid on why operation for the last 8 years. An industry first, OLBG have agreed to
these sites are so good and how you can replicate their success by using the present an exclusive session to share some of their findings from their
tools and techniques they have employed. last 8 years in the sportsbook affiliate marketing industry. Attend this
session to discover what has worked for them over the years and what
• Dave Naylor, Director & Head of SEO, Bronco Ltd hasn't? Tips for new and existing affiliates on key areas such as how to
• Scott Polk, Founder, Scott Polk Consulting attract the right visitors to your site, how to monetise them and how to
• Marcus Tandler, Founding Partner, Tandler.Doerje.Partner form strong relationships with your bookmaker partners. Applicable to
• Will Critchlow, Founder and Chief Strategist, Distilled all affiliates, attend this session to get in on the discussion and share
• Chaired by Bob Rains, Online Marketing Consultant your experiences.
•
• Sinead Lambert, Online Marketing Manager, OLBG
• Richard Moffat, Operations Manager, OLBG
11:45 - 12:30 Taking Your Campaign Mobile
In the next 3-4 years mobile internet users will overtake fixed internet
users globally. That represents a significant opportunity for companies
to start engaging with their customers in new and interactive ways.
Featuring two mini-presentations followed by an open Q&A session,
attend this comprehensive session to discover the latest mobile trends:
• Affiliate Marketing on Mobile - James Coops, Founder,
Mobyaffiliates
11:00 • Mobile Casino - Darren J Pollard, Mobile, Gaming & Social
AM Media Consultant
12:30 - 13:15 Webpage Usability for Affiliate Sites
12.00 - 13.00 Demon
SEO Panel Usability is key for conversions and retention. This session will offer
case studies of what works and what doesn't based on real world
The London Affiliate Conference hails the return of the almighty Demon examples. Learn how to improve your site usability and reap the
SEO Panel – this advanced session will showcase an in depth discussion from rewards with increased revenue. This session will cover:
the industry’s most influential SEO experts as they reveal the most talked • The relative importance of search and navigation—and how to
about SEO tips and tricks that Google undoubtedly disapproves of! improve both so people can find things on your site
• How to describe products and services so that your customers
• Dave Naylor, Director & Head of SEO, Bronco Ltd understand them
• Marcus Tandler, Founding Partner, Tandler.Doerje.Partner • How to combine Internet presence, search, navigation, and content
• Frank Watson, CEO, Kangamurra Media into a pleasant user experience that makes people want to do business
• Joost de Valk, Founder, Yoast.com with you
• Chaired by Jason Duke, Director, Strange Logic
• Lee Duddell, Founder & Managing Director, What Users Do
12:00
PM
13:00
PM
14.00 - 15.00 Debate: How to Boost Your Affiliate Sites
14.00 - 15.15 SEO: The Future in the Search Engines
LAC presents a new session format, which will showcase the future of SEO
in three 15 minute mini-presentations followed by an interactive Q&A section Many affiliate sites struggle to perform well in Google, attend this
with the SEO presenters. This is an un-missable opportunity to learn more session as our panel of experts debate the best strategies and techniques
about the critical factors that could affect your search engine strategy and to to:
access the valuable knowledge these speakers are willing to share by getting • Boost your traffic through search
answers to your questions. Please feel free to submit your questions in • Choose the right keywords to target
advance of this session by contactingKiera@iGamingBusiness.com . • Improve your affiliate landing pages quality score with PPC
• Build an effective link building campaign
Mini-presentation themes include: • Use social media marketing campaigns to build the popularity of a
• Google's Changing Landscape: What to Expect - Dave Naylor, brand
Director & Head of SEO, Bronco Ltd
• SEO For International Markets -Jane Copland, SEO Consultant, • Nichola Stott, CEO, theMediaFlow
Ayima Search Marketing • Phil Kissane, Commercial Director, Stickyeyes
14:00 • Future Spam: What Google Will Be Targetting Next - Paul Reilly, • Joost de Valk, Founder, Yoast.com
PM SEO Consultant • Peter Young, Head of SEO, Brilliant Media
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5. ICE & LAC LONDON
Interplay Media Agenda – London 2011
15:15 - 16:00 How To Choose An 15.00 - 15.45 How To Make More Money From Your
Agency? Existing Customers
15:00
PM
We all probably know someone with a horror story of poorly done SEO, link Customer acquisition is half a successful strategy. Repeat business
farms, being held to ransom by an SEO firm, not having any work done or often has substantially lower costs - and greater return. We'll cover
getting banned as a result of SEO work. In this session, Judith Lewis looks at tactics used inside and outside of the gaming industry for increasing
what questions you should ask, how to understand the answers, what to look customer value so that as your quantity of customers grows, your
quality does too. Attend this session to learn:
• How to understand your customer's behaviour and use it to earn more
• How to generate repeat business from your customers
for in a pitch/proposal, how to read and understand reports, how to spot • How to overcome competitors marketing to your customers
danger and also how to be a good client. This is a must-attend session for any
individual or business thinking of oursourcing any search work. • Aaron Gerdes, Chief Strategy Officer, DeucesCracked.com
• Joe Tall, Chief Operating Officer, DeucesCracked.com
i Judith Lewis, Head of Search, Beyond
20:00 - LATE at Amber Bar
LAC CLOSING PARTY Sponsored by iGaming Super Show
With something for everyone, this funky city bar is in the perfect setting in the heart of London! Join fellow delegates of the London Affiliate Conference and network
in Amber’s four distinctively different bars all under one roof - just pick a theme to match your mood! Continue networking in a casual setting in the Amber room,
catch up with friends over beers and wine in Opal room, get treated like a VIP in the Milk bar and dance the night away in the 80’s themed Glitterball Disco room!
Please RSVP for this event here.
VENUE: Amber Bar, City Point, 1 Ropemaker Street, London, EC2Y 9AW. For directions, please click hereto view the LAC Google Map.
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6. ICE & LAC LONDON
Interplay Media Agenda – London 2011
INTERPLAY SITES
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