Get Online is workshop 1 of 3 to promote the benefits of adding social media to the marketing mix for Faringdon businesses. An ideal marketing strategy includes an integrated approach which makes use of both traditional and digital opportunities. From the local connections made, businesses can build stronger community ties and can open the door to collaborative working!

1. ©Get Online!
What is Social Media all About?
by Gail Gibson

2. Why are we here?
*To encourage the social aspect of doing business to become the
heart of the Faringdon business community
*To forge stronger working relationships between Faringdon
business owners

3. What do you know about social media?

4. Likes Dislikes
Free Suspicious
Keeping in touch Security
Genuine Relationships Alienating
Traffic driver Time Consuming
Target niche demographic Annoying

5. * 140 characters
* Current
* 500+ million active users
* 60% of companies use for business

6. * 1.1billion users
* Current
* 87% people ‘LIKE’ brands
* 140+ characters

7. * 200 million users
* Community/Collaboration
* 11 million in UK
* B2B
* Online CV

8. * 15 minutes per site visit
* 70% female audience
* Community
* Ideal for Images

9. * Fastest growth in 2013
* Connect/Collaborate/Community
* Upload presentations, PDF’s, docs, video
* Owned by LinkedIn

10. * 1 billion visits each month
* 3rd
most visited site
* 2nd
largest search engine
* Current/Community

11. 50% of the world’s population is under 30.
They are your future clients.
They communicate on social media.
Are you utilizing it to its fullest potential?

12. Pros Cons
Wider audience Commercial
Responsive/Direct
Communication
Time Management
Brand YOU ROI
Network/Connect Skill
Growth Fear
Caters for all Content
Viral Reputation
Gets Business Spam
Learn – offer
help/advice
Strategy

13. 5 C’s of Social Media
Connect
Chat
Current
Community
Collaborate

14. Recommended reading
Seth Godin

15. Social Media Tips
1. Rule of Thirds
1/3 About YOU = Personal Profile
1/3 Free Stuff = Retweet/share/like/repost others’ news, status updates
1/3 Overt Sell = Create your Special Offers/Workshops/Courses/Events/News/Blog
& eNewsletter schedule
2. Create a strong profile. Upload a professional image
3. Brand YOU – be mindful everytime you post, tweet, or Like that it matches your
brand values
4. Choose 1 platform – learn, set up, connect, master
5. Chat & Build Relationships
6. Be Human
7. Offer Help & Advice

16. Get Online!
Gail Gibson
www.trueexpressions.co.uk
gail@trueexpressions.co.uk
@gailgibson
@hciyu
www.uk.linkedin.com/in/gailgibsontpl
www.facebook.com/GailGibsonTPL
www.facebook.com/HowColourfulIsYourUmbrella
www.facebook.com/CanDoCoffeeClub
www.gail26g.wordpress.com