Cluetrain Ch 2 And 3

The spiritual lure of the Web ,[object Object],[object Object],[object Object],[object Object]

Managed world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A managed life ,[object Object],[object Object],[object Object]

Our Voice ,[object Object],[object Object],[object Object],[object Object],[object Object]

It is only the force of our regret at having lived in this bargains that explains the power of our longing for the web

Web - voice ,[object Object],[object Object],[object Object],[object Object]

Put your ass on the line ,[object Object],[object Object]

Talk is cheap ,[object Object],[object Object]

Bricolage ,[object Object],[object Object],[object Object]

The “voice” of the marketer ,[object Object]

The “voice” of the marketer ,[object Object],[object Object],[object Object]

Talk on line ,[object Object],[object Object]

Community ,[object Object],[object Object],[object Object]

twitter ,[object Object],[object Object]

blogs ,[object Object],[object Object],[object Object]

blogs ,[object Object],[object Object]

Why companies fail ,[object Object],[object Object],[object Object]

Customer loyalty ,[object Object],[object Object],[object Object]

Bottom line ,[object Object],[object Object],[object Object]

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