1. By Gaby Rock

2. I needed to make an advert for the song which I created. I decided to create a poster advert which would be placed on
billboards and bus stops. The main reason for creating an advert is to tell the product and include key information
that the audiences would need such as; what the product is, my audience can see that I am selling a song as I have
included quotes from music magazines, the song name and the artist, these are the most important features as the
song is the actual product and the artist created the product. You also need to include the dates it is out and places
which you can purchase the track. Having an advert also helps promote the song and makes audiences aware and
draws their interest into the product, for example I am trying to promote a song, and by using interesting designs the
audience will be more interested in finding out what the song is about, also as I have a theme in my song and I have
linked it to my advert. Adverts are also used to encourage and persuade the audience to buy the product, creating
an advert which is different and stands out will draw peoples attention, they will want to know what the song is about
, my unusual theme does not give away the songs narrative, this is also an idea I have kept in my poster; I wanted to
keep the audience interested by not giving away all the details of my song.

3. Headings
At the top of the advert I have included the song title which is ‘Time’ I have used white
as it stands out most against the background and catches the audiences attention, this
also signifies its importance. The writing also looks like it has started to erode, I have
used this effect on the writing to illustrate effects of time. Next to the song title I have
also included the artists name, I have decided to use softer italic text with an outer
glow which represents the artist as a sweet angelic person, also in the video you can
see the artist as a loving, helpless person.
Quotes
I have also included quotes from music magazines, it is important
to show how other people in the music industry rate the song as it
may entice people to buy.
Colours
I decided to use dark colours as it linked to the mood of my song
which is quite dismal, the greys and black give a cold chilling feeling
which also relates to my song as it is about loneliness and
heartbreak. I have also decided to use a spotlight in the centre
fading from white to grey, this also draws attention to the main photo
on the advert.
Background
For the background I have used a spotlight effect, fading from light to
dark, creating a focus on the centre of the advert. I have also used
cracking effects which signifies the broken unloved relationship and
the heartbreak which the song is about.

4. Text
At the bottom of the page I have also shown that the single
is available, I decided to use the text which matches the
rest of the poster for the word ‘available’. In contrast I have
used big bold capital letters for the word ‘NOW’ as it stands
out and shows its importance, the audience will see it
clearly as I have also decided to use the colour white which
stands out the most against the background. Next to the text
I have also included a iTunes logo which shows the
audience where they can purchase the track.
Image
The main image in my advert a picture of the artist walking away from the focus
of the advert, which illustrates the loneliness of the artist but also the new
independence which was gained at the end of the music video. I have also
merged the image with a clock to link with the theme time. I have also used
smaller images on clocks which spiral out from the main image, this technique
also shows the importance of the main image.
QR code
I have also generated my own QR code which links to my coursework blog.
With new technology people are able to access it via smart phones, then and
there on the stop. I decided to include a QR code on my poster as most
products now have one of these which link to their own website, although I
have not created a website for the artist I have a blog which shows
information about the creation of my song.

5.  Overall I feel that my poster has met most of the targets for a successful advert. I feel that it has met the
majority of the conventions needed for a good appealing advert. It looks realistic and links with other music
adverts. It also includes all the key information which is required such as; the name of the song, the artist, and
the date in which it is released, although on my advert I have decided to include ‘Available NOW’ as I feel is
more appealing by having the word NOW, makes it feel like the audience need to go out and purchase because
the track may be in demand. I also feel that I have included images which link with my song and I have kept the
theme throughout my video, digi pack and advert. I feel that my advert catches the audiences attention and in
various places such as the title of the song, which is placed at the top to signify the importance.