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1. EFFECTIVE TRAILERS

2. Rom-Com
• Pretty colours – pink, purple, baby blue, light green, white and
yellow
• Relationships being established (A build up)
• A problem/dilemma of complications
• A series of events
• Attractive stars (USP)

3. Horror
• Lowkey lighting
• Dark/cold colours with bad connotations – black, red, dark blue,
dark yellow, clinical white and grey
• The Protagonist (likely to be the one dealing with what evil the film
brings)
• Every day life before things get weird/bad
• An effect of the unknown evil thing
• The evil thing itself

4. Action
• Bright and dangerous colours – orange, yellow, black and red
• Protagonist and antagonist
• Weapons – guns, knives, explosives and bombs
• Fancy props – expensive cars, jewellery and clothes
• Action itself – car chases, explosions and fighting
• A reason as to why people are fighting

5. Sound
• Sound has to be used effectively. Sound normally, sets the mood,
reacts with the motion of screen, emphasises movements of action.
• Horror films tend to use the music to build up tension or create a
jump scare.
• Voiceovers will make the trailer clearer, guiding the story line
• Extra sound will grab audiences attention