EMC's lightning talk at CloudCamp Milan 2010

1. The journey to the private cloud Stefano Galoppini Alliance Manager VMWare and Cisco EMC Computer System

2. Cloud Web Client / Server Mainframe A New Model For Computing

3. Trust Control Reliability Security Multiple IncompatibleArchitectures Attributes of Today’s Data Centers

4. Dynamic Trust Cost-Efficient Control On-Demand Reliability Security Flexible Multiple IncompatibleArchitectures Homogeneousx86 Architecture Attributes of Cloud Computing

5. Dynamic Dynamic Trust Cost-Efficient Cost-Efficient Control Trust On-Demand On-Demand Reliability Dynamic Control Flexible Security Flexible Cost-Efficient Reliability On-Demand vSphere = Cloud OS Customers Service Providers Security Compute Public Cloud Private Cloud Flexible The Best of Both Worlds Storage Network

6. Delivering Unprecedented Levels of Business Continuity VirtualClients VirtualApplications Federation (vMotion + VPLEX) vSphere = Cloud OS Public Cloud Private Cloud Information Security Global Application Deployment . . .

8. Simplify complexity

9. Improved quality of service

10. Standardize infrastructure & process

11. Greater business agility

12. Flexible, Agile IT-as-a-Service23%ApplicationInvestment 42%Infrastructure Maintenance 30%Application Maintenance Source: VMware Fortune 100 customers.

13. IT Production Business Production IT-As-A-Service Lower Costs Improve Quality Of Service Improve Agility Development, Test & IT OwnedApplications 85% 95% Run IT As A Business Mission CriticalApplications 50% 30% Platinum 15% Gold The Journey to The Private Cloud

14. Tactical Virtualization The Journey to The Private Cloud Virtualizing More = Greater Benefits Reduce cap-ex – 60% Reduce op-ex - 30% Provide higher service levels Be more responsive to the business BusinessValue Universal Desktop Everything virtualized Mission-Critical Applications Strategic Virtualization Greater Benefits as you virtualize Business Applications Utility Servers Time Expand Standardize Explore

15. Building Your Private Cloud: EMC Enabling Technology CHOICE Storage Data Protection and Backup Manage-ment Security Solutions and Services CONTROL EFFICIENCY

16. PartnerEcosystem Leverage Solutions Ventureand Investment Integrated Sales, Services and Support Technology Innovations Vblock Infrastructure Packages Extensive and Ongoing Collaboration Virtual Computing Environment CoalitionLeading the journey to pervasive virtualization and private cloud Imagine the power of three… Unprecedented collaboration of three technology innovators and market leaders in concert with their partner ecosystems

18. Pre-integrated and validated solutions reduce total cost of ownership

19. Service-level driven through predictable performance and operational characteristics

20. Improved compliance/security and reduced riskApplications Operating Systems Virtualization Compute Network Vblock Infrastructure Packages

21. New Choices to Complete the Journey CHOICEFully VirtualizedInfrastructurePrivate cloud for the enterprise CHOICEInfrastructure for Virtualization Complete integration and supportfor the fully virtualized environment LOW VALUE HIGH CONTROLEMC Integration with VMwareProtection, Security, Continuity, Optimization, & Management EFFICIENCYVMware – to reduce CapEx & OpEx, and increase business agility LOW VIRTUALIZATION HIGH SomeVirtualization Heavy use ofVirtualization PervasiveVirtualization PrivateCloud Physical: 1 App – 1 Svr + SI Vblock Vblock