eZ OpenMagazine is a connector between eZ Publish Enterprise and popular desktop publishing suites, like InDesign

1. eZ OpenMagazine
Automating Multi Channel Content
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Gabriele Francescotto
Opencontent (Italy)

2. Opportunities
• to automate the “web to print”: create your templates repository and
publish content, all inside eZ Publish
• to automate the “print to web”: tag content and style in InDesign
• to automate the “print to mobile”: tag content and style in InDesign...
and eZ Publish does the rest
• to perform translations: upload content and style, translate the
content into eZ Publish and export it reusing the same template
• to recover an articles archive: tag just the content and massively
upload the files
2
to increase the ROI

3. Opportunities
• to automate the “web to print”: create your templates repository and
publish content, all inside eZ Publish
• to automate the “print to web”: tag content and style in InDesign
• to automate the “print to mobile”: tag content and style in InDesign...
and eZ Publish does the rest
• to perform translations: upload content and style, translate the
content into eZ Publish and export it reusing the same template
• to recover an articles archive: tag just the content and massively
upload the files
2
to increase the ROI

4. The editorial workflow
3

5. Editors
Content providers
Digital first: editorial workflow

6. Editors
Content providers
Digital first: editorial workflow
1) fill the web forms

7. Editors
Content providers
Digital first: editorial workflow
1) fill the web forms 2) choose a templates

8. Editors
Content providers
Digital first: editorial workflow
1) fill the web forms 2) choose a templates
3) check content consistency

9. Editors
Content providers
Digital first: editorial workflow
1) fill the web forms
4) export for InDesign
2) choose a templates
3) check content consistency

10. Editors
Content providers
Digital first: editorial workflow
1) fill the web forms
4) export for InDesign5) send to print
2) choose a templates
3) check content consistency

11. What is eZ OpenMagazine
A versatile extension that allows
eZ Publish and Adobe InDesign talk to each other.
Using eZ OpenMagazine, your eZ Publish installation can make manual work automatic
and get your content in front of your audience, regardless of the platform
Print to Web
Web to Print
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12. What does eZ OpenMagazine
It manages the combination between master pages, content and styles

13. What does eZ OpenMagazine
It manages the combination between master pages, content and styles

14. What does eZ OpenMagazine
It manages the combination between master pages, content and styles

15. What does eZ OpenMagazine
It manages the combination between master pages, content and styles
web to print:
1. consistency
2. structure
3. tracking

16. What does eZ OpenMagazine
It manages the combination between master pages, content and styles

17. What does eZ OpenMagazine
It manages the combination between master pages, content and styles

18. A magazine
structure
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Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7

19. Example:
BMW page
structure
• One main image
• One long article
• Six embedded images
• Five pages
title
summary (rich text)
author
body (rich text)
emphasized texts

20. eZ OpenMagazine in action
• Content structure: title, abstract, author, body, images, etc
• Style structure: text frames, image frames, paragraphs, rich text
First step: define the structure of a document (section):
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How? Through tagging: giving a semantic value to the content

21. Creating a magazine with eZ
• Organize your on-line magazine structure: magazine issues,
main sections, etc
• Define the type of content: articles, images, blogs, products,
authors, advertisements, etc
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22. Uploading the templates
• to manually upload every single InDesign file (IDML)
• to massively upload many IDML files at once (eZ Multiupload)
• to automatically upload the images
(synchronizing a remote directory with client’s directory)
eZ OpenMagazine provides different interfaces:
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23. Working with eZ Publish
• to edit the content
• to apply a style to the content
• to choose an existing layout template
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24. Exporting the content
• to manually download every InDesign file (IDML) and relative
images
• to automatically download the whole magazine, once it has
been completed (using the multiplatform tool eZ Transfer)
eZ OpenMagazine provides different interfaces:
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25. ... the last details before printing!
• Open the IDML files with Adobe InDesign
• Edit the files and fix the last details
• Send the magazine to print or digital magazine!
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Design fine-tuning

26. Focusing on the “web to print”...
• Re-using predefined templates
• Organizing your templates in eZ OpenMagazine’s repository
How to get more benefits from eZ OpenMagazine?
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27. OpenMagazine supported features
Content
consistency
Content
structure
Content
tracking
Styles
Master
pages
Technology
Weekly / monthly
Magazine Fully Fully Fully Fully Fully IDML
predefined templates
Custom
Catalogue
Fully Fully Fully Partially Fully Generic IDML
templates
Automatic
Catalogue Fully Fully Fully Partially Partially Data merge
Frequent
Newsletter
Fully Fully Fully Fully Fully IDML
predefined templates
Custom
Newsletter
Partially Fully Fully Partially Fully Generic IDML
templates
Brochure/Flyer Partially Fully Fully Partially Fully Generic IDML
templates