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Dokkodo - The Way of the Startup
1. How to build
great startups!
The Way of!
Self Reliance!
Gabriel Chan
Gabriel Chan
Co-Founder, NoteWagon
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2. The Way of Self Reliance
獨行道
Dokkōdō
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3. #1: 世々の道をそむく事なし
Accept the world for the way it is.
• No such thing as a stupid user/customer!
• Learn their habits or help shape them.
• Understand how the human mind works.
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4. #2: 身にたのしみをたくます
Do not seek pleasure for its own sake.
• Long term win VS short term gain.
• Real value, not just hype or cool factor.
• The goal of a startup is not to make money
– it is to make the world a better place.
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5. #3: よろすに依枯の心なし
Do not ever depend on a partial feeling.
• Be data- and metric-driven in *everything*
• Gut feelings eventually must be verified!
• Mediocrity has no place in a startup.
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6. #4: 身をあさく思世をふかく思ふ
Think lightly of yourself
and deeply of the world.
• Go around and act like you own the place,
but never drink your own Kool-Aid.
• Remembering that it takes huge
momentum to change the world.
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7. #5: 一生の間よくしん思わす
Be detached life-long from desire.
• Except the desire is to fulfill your vision.
• Do not get distracted by anything,
unless it is moving towards your vision.
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8. #6: 我事におゐて後悔をせす
Do not regret what you have done.
• Mistakes are not mistakes if you learn
something from them.
• Fail early, fail fast, fail often, fail cheap
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9. #7: 善惡に他をねたむ心なし
Never be jealous.
• Hire people that are better than you.
• Let your competitors’ success drive you to
not just work harder – also work smarter
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10. #8: いつれの道にもわかれをかなします
Never let yourself be
saddened by a separation.
• Your colleagues may come and go.
• Keep in touch with the good ones through
LinkedIn and other social media…
• Your paths may cross again in the future.
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11. #9: 自他共にうらみかこつ心なし
Resentment and complaint are appropriate
neither for oneself nor others.
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12. #10: れんほの道思ひよるこゝろなし
Do not let yourself be guided
by the feeling of lust or love.
• Your startup *is* your significant other.
• Irrational decisions may lead to
unnecessary mistakes and distractions.
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13. #11: 物毎にすきこのむ事なし
In all things have no preferences.
• Culture of competency and meritocracy
• Decision making based on facts and data
• Learn from experts, don’t blindly follow.
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14. #12: 私宅におゐてのそむ心なし
Be indifferent to where you live.
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15. #13: 身ひとつに美食をこのます
Do not pursue the taste of good food.
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16. #14: 末々代物なる古き道具を所持せす
Do not hold on to possessions
you no longer need.
• Focus on core competencies; axe extras.
• Keep your software/cloud systems clean,
just like your office (it’s spotless, right?)
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17. #15: わか身にいたり物いみする事なし
Do not act following customary beliefs.
• Rules may be bent or broken if necessary.
• What worked for other companies might
not work for your startup.
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18. #16: 兵具は格別よの道具たしなます
Do not collect weapons or practice with
weapons beyond what is useful.
• Don’t learn how to code in 16 different
languages or all the tools of the trade.
• Use the right tools for the right jobs.
• Keeping useless features or services
distract users/customers from your core.
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19. #17: 道におゐては死をいとわず思ふ
Do not fear death.
• 99% of all startups fail. You’re a 1%er!
• The game is over when you think it’s over
• Startup is stalling? Pivot or persevere!
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20. #18: 老身に財寳所領もちゆる心なし
Do not seek to possess either goods or
fiefs for your old age.
• Hoarding cash and assets is a BAD idea.
• Opportunity cost of growing your startup.
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21. #19: 佛神は貴し佛神をたのます
Respect Buddha and the gods
without counting on their help.
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22. #20: 身を捨ても名利はすてす
You may abandon your own body but
you must preserve your honour.
• Failure is not final; fail like a winner.
• Follow your conscience. #businessethics
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23. #21: 常に兵法の道をはなれす
Never stray from the Way
• Accept everything just the way it is. • In all things have no preferences.
• Do not seek pleasure for its own sake. • Be indifferent to where you live.
• Do not ever depend on a partial feeling. • Do not pursue the taste of good food.
• Think lightly of yourself and deeply of the world. • Do not hold on to possessions you no longer need.
• Be detached from desire your whole life long. • Do not act following customary beliefs.
• Do not regret what you have done. • Do not collect weapons or practice with weapons
• Never be jealous. beyond what is useful.
• Never let yourself be saddened by a separation. • Do not fear death.
• Resentment and complaint are appropriate • Do not seek to possess either goods for your old age.
neither for oneself nor others. • Respect the gods without counting on their help.
• Do not be guided by the feeling of lust or love. • You may abandon your own body but you must
preserve your honour.
Psst... we’re hiring!
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