1. Asian Paints
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Asian Paints is India's largest paint company and the operates in 21 countries and has 29 paint
manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian
Paints, the group operates around the world through its subsidiaries Berger International Limited,
Apco Coatings, SCIB Paints and Taubmans.
Contents
1 Forbes Listing
2 History
3 International Operations
4 External links
[edit] Forbes Listing
Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies in the
World for 2002 and 2003 and presented the 'Best under a Billion' award, to the company. Asian
Paints is the only paint company in the world to receive this recognition. One of the country's
leading business magazine quot;Business Todayquot; in Feb 2001 ranked Asian Paints as the Ninth Best
Employer in India. A survey carried out by 'Economic Times in January 2000, ranked Asian
Paints as the Fourth most admired company across industries in India.
[edit] History
The company has come a long way since its small beginnings in 1942. Four friends who were
willing to take on the world's biggest, most famous paint companies operating in India at that
time set it up as a partnership firm. Over the course of 25 years Asian Paints became a corporate
force and India's leading paints company. Driven by its strong consumer-focus and innovative
spirit, the company has been the market leader in paints since 1968. Today it is double the size of
any other paint company in India. Asian Paints manufactures a wide range of paints for
Decorative and Industrial use.
Vertical integration has seen it diversify into products such as Phthalic Anhydride and
Pentaerythritol, which are used in the paint manufacturing process. Asian Paints along with PPG
Inc, USA, one of the largest automotive coatings manufacturer in the world has begun a 50:50
joint venture, Asian PPG Industries to service the increasing requirements of the Indian
automotive coatings market. Another wholly owned subsidiary, Asian Paints Industrial Coatings

2. Limited has been set up to cater to the powder coatings market which is one of the fastest
growing segments in the industrial coatings market. This wholly owned subsidiary of Asian
Paints has entered into a tie-up with Canada-based Protech Chemicals which is one of the top ten
powder coatings companies in the world for technological know-how in the area of powder
coatings.
Chimanlal Choksi,Champaklal Choksey,Suryakant Dani and Arvind Vakil were the four friends
who started the company.Chimnalal Choksi was a painter whose daughter had passed
away.Chimanlal Choksi was unable to save her because of fianancial problems.Champaklal
Choksey had been thrown out of his house as his parents caught him selling houdsehold things at
a huge margin to british officials.Suryakant Dani owned a Garage where he did the painting
work for Machines & Vehicles.The same garage is where Asian Paints started off its
operations.Arvind Vakil was a worker who did the painting work bi-cycles for Suryakant
Dani.Around 1991 the company refused to acquire Moser-Baer saying it had no future.
[edit] International Operations
Asian Paints operates in 22 countries across the world. It has manufacturing facilities in each of
these countries and is the largest paint company in ten overseas markets. Asian Paints operates in
five regions across the world viz. South Asia, Southeast Asia, South Pacific, Middle East and
Caribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIB
Paints, Apco Coatings and Taubmans. In ten markets, it operates through its subsidiary, Berger
International Limited; in Egypt through SCIB Paints; in five markets in the South Pacific it
operates through Apco Coatings and in Fiji and Samoa it also operates through Taubmans.
The countries that Asian Paints has presence are as follows:
South Asia : Bangladesh, Nepal, and Sri Lanka
South East Asia : China, Malaysia, Singapore and Thailand
Caribbean Islands : Barbados, Jamaica, Trinidad and Tobago
Middle East : Bahrain, Egypt, Oman and United Arab Emirates
South Pacific : Fiji, Solomon Islands, Samoa Islands, Tonga and Vanuatu
[edit] External links
Asian Paints Official website
|Asian Paints Sharad Shamman
Retrieved from quot;http://en.wikipedia.org/wiki/Asian_Paintsquot;
Category: Chemical companies of India

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4. This page was last modified on 14 December 2008, at 05:27.
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