This worksheet accompanies Chapter 48 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about the free SEO diagnostic tools available online that can help you optimize your website for the search engines.

1. SEO Diagnostic Tools
© 2009, Patrick Schwerdtfeger
Google Webmaster Tools
□ Verify ownership of your website (easy to do – Google provides instructions).
□ Check for broken links, indexing errors or crawling restrictions on your site.
□ Monitor when Google visits your site and how many pages they indexed.
□ Configure your robot.txt file to help Google crawlers navigate your website.
□ Select your preferred domain format (with or without the “www”).
□ Direct URL: http://www.google.com/webmasters/tools/
Notes
The SEO Browser
□ See what the search engines see when they visit your website.
□ Use “Advanced” setting and check your “text to page weight ratio”.
□ Discover missed opportunities for optimized headings, titles and ALT tags.
□ Keep track of how many internal and external links you have on each page.
□ Direct URL: http://www.seo-browser.com/
Notes
The Website Grader
□ Evaluate the marketing effectiveness of your website.
□ Track a broad array of measurements and find new ways to improve your site.
□ Considerations include website traffic, PageRank, SEO and social popularity.
□ See how your websites ranks when compared to others reviewed by HubSpot.
□ Direct URL: http://website.grader.com/
Notes
www.WebifyBook.com