This worksheet accompanies Chapter 32 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about the evolving marketing mantras in the social media space, including perspectives on the blogosphere and online communities.

1. Social Media Mantras
© 2009, Patrick Schwerdtfeger
New Realities
□ 90% trust product or service recommendations from their friends.
□ 70% trust peer reviews posted on websites like Yelp and Amazon.
□ Only 14% trust traditional advertising like TV, radio or the newspaper.
Notes
Community Engagement is #1
□ “Content is KING” – that’s a very common phrase in Internet Marketing.
□ On today’s social internet, community engagement is more important.
□ Bad Content + Community Engagement > Good Content
Notes
Content is #2
□ Content is … QUEEN. Good quality content is still extremely important.
□ Your content should Educate, Entertain or Shock (or some combination).
□ Good Content + Community Engagement = Online Success
Notes
Authenticity & Transparency are #3
□ A 13-year-old kid can destroy your business by writing a bad review on Yelp.
□ What you DO has to match what you SAY. If it does not, you’ll get called out!
□ Your customers control your brand. Feed them incredible experiences.
Notes
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