C30 leverage linkedin for business (worksheet)1. Leverage LinkedIn
© 2009, Patrick Schwerdtfeger
Create Your Profile
□ Your profile should be clean but comprehensive & customized where possible.
□ Fill in your complete employment history – LinkedIn will recommend contacts.
□ Try to connect with influencers in your field, either directly or get introduced.
Notes
New Applications at LinkedIn
□ Use applications to integrate your Blogger or WordPress blog into your profile.
□ Upload PPT presentations, share reading lists or incorporate Twitter feeds.
□ Look for more powerful LinkedIn applications to be introduced in the future.
Notes
Write Recommendations for Others
□ When people view your profile, they often check your recommendations first.
□ Write positive reviews (where appropriate) for people in your network.
□ By writing positive reviews for others, you will end up getting more yourself.
Notes
Leverage the LinkedIn Database
□ Demonstrate your expertise and provide value by answering questions.
□ Search your network for potential customers and business partners.
□ Use InMail to contact prospects directly with valuable-based proposals.
Notes
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