7. The brief...
Leading youth programs in the county...
....great programs, wide impact and top team
BUT... No corporate support!
8. The brief...
Leading youth programs in the county...
....great programs, wide impact and top team
BUT... No corporate support!
1. Design and build the toolkit to engage the corporate market
9. The brief...
Leading youth programs in the county...
....great programs, wide impact and top team
BUT... No corporate support!
1. Design and build the toolkit to engage the corporate market
2. Create the targets and the pitch for approaching them
10. The brief...
Leading youth programs in the county...
....great programs, wide impact and top team
BUT... No corporate support!
1. Design and build the toolkit to engage the corporate market
2. Create the targets and the pitch for approaching them
3. Sponsors for the materials and the funds
11. We Divided and Conquered...
the Targets the Pitch the Program
• Identifying the top 100 • Contact strategy; phone -> e-mail • How to get corporates involved;
corporations in the area -> physical & digital material sponsorship & payroll giving
• Researching their ‘giving’ focus, • Videos of the youths and their • What should we be asking for
contacts and budgets experiences with the programs from them for the programs
• Starting to make some calls with • Telling the story of the charity, • How much do we need and looking
the initial pitch/script stories and case studies for from corporates?
12. the Targets...
Linkedin profile for the charity to build their professional presence
49 national and local companies researched
- 36 linkedin company profiles
- 24 e-mail addresses for info pack
- 18 warm leads
- 16 next steps
- 1 meeting
Fundraising information pack for the corporates to guide them in their
efforts to raise money
Additionally listed secondary schools for them to contact and send
their package (e-mail, video, brochure)
13. We Divided and Conquered...
the Targets the Pitch the Program
• Identifying the top 100 • Contact strategy; phone -> e-mail • How to get corporates involved;
corporations in the area -> physical & digital material sponsorship & payroll giving
• Researching their ‘giving’ focus, • Videos of the youths and their • What should we be asking for
contacts and budgets experiences with the programs from them for the programs
• Starting to make some calls with • Telling the story of the charity, • How much do we need and looking
the initial pitch/script stories and case studies for from corporates?
20. We Divided and Conquered...
the Targets the Pitch the Program
• Identifying the top 100 • Contact strategy; phone -> e-mail • How to get corporates involved;
corporations in the area -> physical & digital material sponsorship & payroll giving
• Researching their ‘giving’ focus, • Videos of the youths and their • What should we be asking for
contacts and budgets experiences with the programs from them for the programs
• Starting to make some calls with • Telling the story of the charity, • How much do we need and looking
the initial pitch/script stories and case studies for from corporates?
23. Pitch presentation for corporations, and guideline
...the video
...pitching the company
and the cause
24. Pitch presentation for corporations, and guideline
...the video
...pitching the company
and the cause
...the programs, with
videos of the youth
25. Pitch presentation for corporations, and guideline
...the video
...pitching the company
and the cause
...the programs, with
videos of the youth
...sponsorship levels
and next steps
28. Payroll giving pitch and guideline
...fact sheet
...toolkit for setting up
simple payroll giving scheme
29. Payroll giving pitch and guideline
...fact sheet
...toolkit for setting up
simple payroll giving scheme
...further information for
expanding and promoting the scheme
