What is social media and how do you build community and relationships? The web is big: to be successful, companies have to create high valued content to a niche market. Some Twitter tips and resources.
1. www.twitter.com/brettkopf The web is big⌠You canât be something to everyone. You must produce high valued content to a niche market. Your brand here What is social media? Community & relationships Ethics /etiquette (Twettiquette)
3. www.twitter.com/brettkopf Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques http://en.wikipedia.org/wiki/Social_media ? Social Media A whole bunch of people having conversations on the web using this stuff Brett
4. www.twitter.com/brettkopf A lot of people Really crazy Facebook stats http://www.facebook.com/press/info.php?statistics ________users Extreme growth 40% of users quit within first month 5% produce a majority of the content 45 Million, 145 industries Where does your company fit? Youâve seen the growth, heard about itâs benefit but what next? You need to ask: How to strategize & execute
13. Increase SalesJoin the conversation 2. The future? Groups of highly connected people. Where will your company fit? www.twitter.com/brettkopf
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15. Youâd rather have 100 loyal followers than 1,000 you donât knowRT=Re-Tweet Give recognition (like citing) Showâs them someone is listening Information expands to multiple networks 1:10 rule: For every 1 Tweet about you, 10 for others. Helpful apps: Hootsuite/Tweetdeck www.twitter.com/brettkopf
16. Listen & Engage www.search.twitter.com: search your brand RSS: Make your life easy Google.com/alerts http://namechk.com/ Checks âsocialâ usernames http://www.facebook.com/username/: customize your URL www.twitter.com/brettkopf
1)Â Â Â Â Â how business use this (and how we can connect with them as Career Services2)Â Â Â Â Â how students use this (and how we can connect with them)3)Â Â Â Â Â how Career Services can best utilize these resources***FYIndOut***B2B, Recruiting Use corporate examples