2. Quite often you may have heard that if you wish to
make a lot of money online, all you need to do is
get a lot of traffic to your website.
This advice may well be appropriate if you were
running an ecommerce store like Amazon or
Ebay.
3. But if you're managing a smaller website focused
on one or two sub-topics of a bigger market, just
getting more traffic will not help to boost sales
from your website.
Why?
4. A big mistake most marketers make is that they
focus so much time and energy on getting traffic
that most of the visitors that arrive at their web-site
are not targeted.
So what’s so bad about that?
5. This results in seeing large numbers of visitors
coming to your site when you check the
webstats, but noticing a high bounce rate at the
same time.
A high bounce rate simply means that a large
portion of the people who pay a visit to your site
leave within the first 3-30 seconds. Scarcely
enough time to make a sale of any kind.
6. So how can you make sure that the people who
visit your website are the right people to start
with?
7. Here are three ways you can deal with the
problem of untargeted traffic and increase your
conversions.
8. The first way you can make sure the best
prospects are coming to your website is through
the use of keyword tools.
9. Keyword tools come in free and paid variations
and are crucial to identifying what keywords the
audience you are targeting are searching on. With
the information these keyword tools present you
can know what variety of content you need to
generate and apply the use of these words within
your articles.
10. The second way you can target your prospects is
to visit forums and get to know the language of
your market.
This will allow you the ability to tailor your content
in a way that is similar to the voice of your market.
With this information you will be able to get a
better grasp on the fears, hopes and motivations
of the people in your target market.
11. The third way is through the implementation of
search engine optimization.
Search engine optimization or seo for short calls
for intentionally creating your website in a manner
that will catch the attention of the right visitors to
your website from the search engines.
12. There are two common areas of seo that have to
be employed in order to convert your website into
a laser targeted traffic magnet.
13. One aspect is labeled on-page optimization and
the other is known as off-page optimization.
On page factors include the title of your
website, keyword metatags and description of
what your website is about. It also calls for
strategically placing your main keyword and
related keywords within your content.
14. An additional vital part of seo for bringing in
targeted visitors to your website involves inserting
the keyword you wish to rank for within your
anchor text.
15. Off-page optimization involves generating
backlinks from other reputable and related sites
around the web back to yours.
There are two ways to get these links to your
website. One way is by using 'blackhat' techniques
and the other is known as 'whitehat seo'.
16. Both approaches have their advantages and
disadvantages but it is necessary to know that
'blackhat' methods have the potential to cause
problems down the road you may not want to deal
with.
17. At this point it should be readily evident as to why
just getting more traffic to your website in and of
itself will not likely improve conversions and
produce sales from your website.
18. Their is much more involved and if you are
operating an affiliate website getting the right
traffic to your site is essential to the maintenance
and survival of your internet income.
19. Affiliate marketing is undoubtedly a very effective
way to start making money on the internet but just
like any other business it is going through changes
on a constant basis.
20. Michael Rasmussen has created a brand new
affiliate marketing software that is designed with
the intention of giving affiliates the ability to
generate greater profits from multi-billion dollar
internet retail giants like Wal-mart, Amazon and
Ebay to name a few.
21. If you would like to get more information regarding
this software please take a moment to get more
details from this Affiliate Cash Snipers review.
Thank you for reading.