The document discusses an inexpensive alternative to traditional eye tracking systems called Attention Wizard. It can simulate eye movements for a fraction of the cost of rental or purchasing an eye tracking system, ranging from free for occasional informal use to $10-40 depending on quantity. Studies have shown Attention Wizard to be 75% correlated with actual eye tracking data, allowing researchers and designers to understand where users are looking on a page and gain insights into first impressions and relationships to content.

1. Simulated Eye-Tracking with Attention Wizard

4. Inexpensive Eye Tracking

5. The cost of a new eyetracking system is $40,000 to $60,000 Rental prices can be up to $3000 per day Source: http://www.uxmatters.com/mt/archives/2009/10/eyetracking-is-it-worth-it.php

7. Free for “occasional informal use”

8. $10 - $40 depending on quantity and watermarks

10. 75% correlated with eye tracking

13. Where are they looking?

14. Your content ?

15. First impression

16. Relationship