1. FinNode – Threats and
Opportunities for Finnish
Companies and Organizations in
Chinese Social Media
Finpro China
Version: draft
3/2/2012

2. Table of contents
Overview (Current situation study)
Evaluation and Analysis (Trends of using social
media in China)
s. TWO
Case Studies
s. THREE
Key Opportunities
1/28/2013
s. ONE
s. FOUR
© Finpro
2

3. Part One: Overview
(Current situation study)
1/28/2013
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3

4. China Social Media Market
(Overview)
• China is the biggest market for
internet and mobile in the world,
and also now a booming social
media market.
• Users of social media grow rapidly
in China, especially SNS, Weibo
(microblog), IM, Group buy.
User size and penetration rate of Social media in China
Users
1/28/2013
Penetration rate
Growth rate
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5. China Social Media Market
(Overview)
Top 3 internet application with fastest annually growth rate (2011)
• Weibo is the hottest application in 2011,
and becoming the most important channel
for internet users to obtain information
and news.
• IM is the most popular communication
tool in China, QQ, MSN, Weixin, Fetion,
Miliao, etc, are popularly used. For
instant, Weixin has more than 100 M
registered users.
• China e-commerce market is expected to
grow significantly, and will become the
largest market in the world by 2015
estimated 18 trillion RMB. Social media
development powers the e-commerce
market‟s rapid growth. Friends‟ comments
and word of mouth greatly influence
consumer behaviours, with social media
campaign contributing to 61% of online
buying activities.
Top 3 mobile applications with fastest annually growth rate (2011)
Top 3 internet applications with largest user base (2011)
Top 3 mobile applications (2011)
• LBS application combines with SNS will
become the new way of community
communications.
1/28/2013
© Finpro
Source: CNNIC
5

6. China Social Media Market
(Overview)
Development of social media in China
BBS  BLOG 
SNS
 Multi Social Media
• Recent survey of 5,700 Chinese internet users has
found that 95% of those are living in tier 1, tier 2 and
tier 3 cities are registered on a social media site.
• Chinese SNS users are most active according to the
survey.
• 91% of respondents visited a social media sites in
previous six month, compared to 30% in Japan, 67%
in USA and 70% in South Korea.
• Chinese government policy blocks
many western social network sites, but
there are equivalent social networks
sites available locally.
Web search engine
Social networking
service
Japan
USA
30 %
67 %
Microblogging
South Korea
Video hosting service
1/28/2013
China
© Finpro
70 %
91 %

7. China Social Media Market
(Overview)
•
Active
platform
Average
Communicate
with friends
Photo sharing
Users have different usages for different social
media platforms. SNS are mainly used for
entertainment and making friends, Microblog are
mainly used for information and communication
among friends, and LBS are mainly used to search
for restaurants and entertainment.
Video sharing
Entertainment
Obtain news
and info
News
17% of golden online consumers contributed half of
online consumption, 80% of those golden online
consumers use microblog and SNS.
Entertainment
•
Social
•
Microblogging is the main social media in China,
97% social media subscribers use microblog, 70%
use SNS, 66% use both microblog and SNS, and
about 10% use LBS services.
News and info
sharing
Obtain product
info
Services
Have
restaurants
info
Work related
Source: Nielsen
1/28/2013
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8. China Social Media Market
(Overview)
Application/service
providers
Service
providers
Advertiser
© Finpro
Payment service
providers
Banks
Users
Games/tools
application
developers
SNS / Platform providers
1/28/2013
Technologies providers
• Main business models for social media
market include:
• User fee, such as VAS. For
example, Qzone provides many
value added services to users and
generating income from games and
other services. Games are important
application which brings in huge
revenues to SNS.
• Advertising revenue. This is the
main business model for many SNS.
• Social + E-commerce model is now
gaining popularity. For example,
Kaixin cooperates with Taobao and
Renren cooperates with Elong.
• SNS are also penetrating ecommerce market leveraging their
huge user base and social features,
for example, Renren launches its
group buy service Nuomi to start ecommerce business.
Telecom
operators
Advertising
Agency
8

9. China Social Media Market
(Overview)
Development trends of social media
- People will spend more time on social media, and
social media will become the most important
platform for information, business, entertainment,
etc.
- Social media will be ubiquitous in the future. Mass
media and social media will be seamlessly
integrated across devices and platforms to offer
relevant, dynamic, personalized experiences for
people anywhere. Especially with the fast
development of smart phone, the mobile social
network will enable people to connect social media
anytime, anywhere.
- Social media + E-Commerce will be popular in the
future.
- New technologies and applications will encourage
the development of social media, such as cloud
computing, web 3.0, etc.
1/28/2013
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10. Overview – Social Network Sites
• China Social network market is growing rapidly and estimated to reach 10 billion RMB in 2014.
• Value added services, games and advertising are main incomes for SNS. Social network is becoming an important
platform for advertisers with fast increasing investment on advertising. Games are powering the development of SNS
and have become the most important income source of the sites.
• New applications and business models will develop in accordance to the users‟ needs in the future. LBS and ecommerce look to be the new opportunities in SNS.
Unit: 100 M
RMB
1/28/2013
2008-2014 China SNS market segmentation of revenue
China SNS market size
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11. Overview – Social Network Sites
•
•
Starting from 2008, China SNS sites are developing rapidly and now 4 th place where internet users spend their time.
Chinese Social network sites have some distinctive features compared to their counterparts elsewhere.
• Qzone. It‟s similar to MySpace where users are allowed to create their own web pages for posting updates,
photos, and videos. The main users are teen age.
• Renren. Ren means “people” in Chinese and the site is like Facebook. Started as a SNS exclusively for college
students, it is now opened to general public and users are dominated by university students and recent
graduates.
• Kaixin. Kaixin is another Facebook-like SNS. The company started as an online game portal, it targets whitecollar office workers.
1/28/2013
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12. Overview – Mobile Social Networks
• China now has 372 million mobile internet users,
and 252 million smart phone users. As smart
phone becoming more popular, mobile
applications grew in numbers, thus powering the
rapid development of mobile social network.
Currently, there are many mobile social network
applications, some from well established social
network sites and others from new ones catered
only for mobile users.
• Mobile social network combines
Social+Location+Mobile (SoLoMo) to give users
a different way to social network. Many local
companies launch mobile LBS applications, such
as Digu, Dianping, and Jiepang.
• New mobile social applications based on IM and
contact list (similar as Kik) are also getting
popular in China. Weixin, MoMo, and Miliao all
gained tens of million users very quickly with
Weixin gotten more than 100 M users.
• Almost all mobile applications are free of charge,
revenues are mainly coming from advertising
and sponsorship for now. Business models are
being developed at the moment.
App Session Growth by Country, FY2011
870 %
527 %
427 %
China
1/28/2013
© Finpro
Agentina
Israel
398 %
388 %
369 %
India
Saudi
Arabia
Brazil
363 %
351 %
Belgium Thailand
340 %
Russia
12

13. Overview – Weibo (Sina, Sohu, Tencent,
Netease)
• Weibo (microblog) become the most popular social media
in China, with more than 88% internet users (mainly 19+
years old) are using in China.
• Weibo is the main information channels for internet users,
and a potentially dominant e-commerce platform. 43.28%
Weibo users follow 1-5 enterprises, 20.83% users follow 510 enterprises, and more than 50% users follow discount
info, news of brands, etc.
• The main operators include:
• Sina weibo, 300M registered users at end 2011
• Tencent weibo, 300M
• Both Sohu and Netease had tens of millions
The monthly time consuption of Social network sites and Weibo
users , Jan 2010 – Sep 2011
The penetration rate of Weibo users
1/28/2013
The monthly active users of Social network sites and Weibo
Jan 2010 – Sep 2011
© Finpro
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14. Ecosystem Analysis and Value Chain
• Social media accelerate the development of e-commerce.
New function/application which microblog
users wish for in 2010
Entertainment
Most popular applications for SNS users in
2010
E-Commerce
25,29 %
Search
IM
31,67 %
E-payment
33,51 %
Video
Video
34,06 %
Share info
News
35,82 %
Games
E-commerce
36,10 %
Music
Music
44,79 %
Email
0,00 %
1/28/2013
Photo
51,46 %
10,00 %
20,00 %
30,00 %
40,00 %
50,00 %
60,00 %
© Finpro
Diary
28,20 %
37,90 %
40,30 %
43,70 %
49,00 %
51,30 %
58,40 %
68,90 %
0,00 % 10,00 % 20,00 % 30,00 % 40,00 % 50,00 % 60,00 % 70,00 % 80,00 %
14

15. Ecosystem Analysis and Value Chain
• Social media changes consumer behaviors. Words of mouth and friends‟ recommendations become an important
factor which affects consumer‟s action.
Phase 1
Attention
Interest
Desire
Memory
Action
Interest
Search
Action
Share
Phase 2
Attention
Advertising /
media
Information
sites
Search sites
Online shopping
sites
Information
sharing sites
Interest
Social
recommendation
Action
Social
share
Phase 3
Attention
Advertising /
media network
1/28/2013
•Information sites
•Social e-commerce tools (recommendation)
•Social e-commerce sites
•E-payment
© Finpro
Social e-commerce
service
(assessment,
interactive)
15

16. Ecosystem Analysis and Value Chain
• The ecosystem of socia network and social media
Application developers
(games, tools, etc)
• Tools
• VAS
• Advertisement
Advitsers
Advertising
agency
SNS/Social media
E-commerce
platform
Users
SNS software service
providers
Current main revenue of SNS
80%
Internet advertisement
Earning
model
Application /
service
1/28/2013
Add-in
/event ad
15%
Member
fee
Ecommerce
Marketing
&
promotion
VAS
Shopping
recommendation
Online /
offline
interactive
Marketing
ad
Recommen
dation
© Finpro
5%
16

17. Key Player Analysis
• Qzone qzone.qq.com
• China’s biggest social network, the registered users reach 481M
• Created by Tencent in 2005
• Users can write blogs, send photoes, and listen music
• Customized to the individual member’s taste
• most Qzone services not free, such as games and other applications
• A mobile version available at extra cost
• The total income of Qzone in 2011 Q2 reached 1,7456 B RMB.
• Renren www.renren.com
• Started in 2005 targeting students at China’s elite universities
• Approximately 137 million actiated users as of September, 2011
• The real name user base
• Renren Desktop client application providing real time news feed updates while also
facilitating instant messaging among users
• Location-based services
• Renren launch Nuomi.com to provide group-buy services in June 2010.
• Advertising and internet VAS are two main income source of Renren. In 2011 Q2, the total
income of Renren reach 30.4 M USD, the advertising income reach 16.9 M USD, the VAS
income reach 13.5 M USD, which mainly rely on internet games.
1/28/2013
© Finpro
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18. Key Player Analysis
• Kaixin001 www.kaixin001.com
• Launched in March, 2008
• The registered users reach 130 M in April, 2012
• Kaixin001 cloned and brought the most famous successful Facebook applications to the
Chinese market before anyone else, e.g. Friends for Sale, Happy Farm.
• Social e-commerce, mobile phone and open platform will be three main target field for future
development of Kaixin
• Douban www.douban.com
• Launched on March, 2005
• The largest Chinese website devoted for movies, books, and music reviews
• About 30 million registered users
• Attracted a large number of intellectuals whoare eager to discuss social issues
• The main income are from advertisement and cooperation with e-commerce companies
• The virtual city service launched in Sep 2011, which help Douban to enter game field and
establish new business model.
1/28/2013
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19. Key Player Analysis
• Sina Weibo www.weibo.com
• Launched by SINA on August, 2009
• More than 300 M registered users in 2012
• A hybrid of Twitter and Facebook
• Chinese celebrities including businessmen, media figures, scholars, organizations, religious
figures, government departments and officials joining the platform
• A verification program for known people and organizations
• More than 50% users use Weibo service through mobilephone
• More and more enterprises open Sina Weibo as one marketing channel
• Advertisement, social games and open platform are three main income resource of Sina
weibo now.
• Tencent Weibo t.qq.com
• Launched by Tencent on April 2010
• Based on the huge user base of QQ, Tencent Weibo quickly have about 3 hundreds million
registeres users.
• The users of Tencent Weibo are mainly young generation, especially students.
• Tencent Weibo mainly combine with other Tencent applications to make business.
1/28/2013
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20. Key Player Analysis
• Weixin weixin.qq.com
• Launched by Tencent on Jan, 2011
• More than 100 M registered users on April 2012
• A similar application like Kik and Talkbox, support iOS, Android, Windows mobile and
Symbian
• include voicemail, video, photo and text to support social communication
• LBS function enable to find friends
• Weixin become the top hot application in 2012
1/28/2013
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21. Social Media Landscape @China 2012
http://www.resonancechina.com/2012/03/13/updat
ed-2012-china-social-media-landscape/
1/28/2013
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22. Part Two: Evaluation and Analysis
(Trends of using social media in China)
1/28/2013
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23. Service Offerings and Business Models
(Social Network Sites)
• Main Service Offerings include: Online
Community, Social Gaming, Video
Sharing, Open Platform, E-commerce,
User Review, Job Recruiting, Online
dating and many more….
Advertise
ment
Marketing
and
Promotion
• Advertising, value added services, and
games are main incomes for SNS, other
sources of revenue, like member fee,
ecommerce and revenue sharing from
open platform, are still under
development
1/28/2013
© Finpro
Gaming
SNS
Revenue
Sharing
from open
platform
Value
Added
Services
Social +
E-Commerce
23

24. Service Offerings and Business Models
(Mobile Social Networks)
• Mobile Weibo, mobile communication (Weixin, Momo, Miliao, Feixin), and LBS are the
main services used by the mobile SNS users. Other services include mobile gaming,
mobile video and photo sharing, mobile ecommerce
• Right now almost all mobile social net work applications are free of charge, revenues
are mainly coming from advertising and sponsorship for now. Business models are
being developed at the moment.
• Potential Business Models
• Advertising
• Mobile Gaming
• LBS + E-Commerce
• Revenue sharing of open platform
• Mobile value added service
• Paid digital content
1/28/2013
© Finpro
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25. Service Offerings and Business Models
(Weibo)
• Offerings– Individual Weibo
• Weibo.com allows users to send feeds in the form of text (up to 140 Chinese
characters), photo, video and music to their opted-in followers, interest groups or
selected individuals privately. Other services include messaging, photo album, groups,
music and video sharing, and many other social networking features.
1/28/2013
© Finpro
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26. Service Offerings and Business Models
(Weibo)
• Offerings – Corporate weibo
• Weibo offers an open application programming interface (API) platform that allows
Weibo users to access a rich collection of applications internally developed and those
offered by third-party application developers. Corporate Weibo services include weibo
marketing, brand image building, comprehensive data evalluation, customer
communication, third party Apps etc.
1/28/2013
© Finpro
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27. Service Offerings and Business Models
(Weibo)
• Offerings -- Open platform
Weibo open platform provides services e.g. Website connection, Web Apps Mobile
Apps, LBS services, Gaming etc.
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© Finpro
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28. Service Offerings and Business Models
(Weibo)
• The business model for Weibo is still unclear.
• Interactive precise advertisement generates most income for Weibo right now, but still
very low for such enormous user base. For example, Sina Weibo direct advertising
revenue reached over $10m which is roughly 10% of the total ads revenue on Sina
(source: Sina 2012 Q2 financial report).
• There are other income models at early development stage; however, they are not yet
proven to be very successful.
• Real-time search
• Mobile value-added service
• E-Commerce platform
• Marketing and promotion
• Paid digital contents
• Premium member fee
• …
1/28/2013
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29. Application & Services Trends in Demands
(Especially for Young Generation)
What the young generation do with application & services
Meet
friends
Information
searches
Buy stuffs
Find a job
1/28/2013
Study &
learn
Entertain
Apps &
Services
© Finpro
Express
feelings
29

30. Application & Services Trends in Demands
(Especially for Young Generation)
• Comparing the characteristics of Generation Y (1982-1999) to Generation X and Baby-boomers, we
found huge differences in value, lifestyle, consuming behavior, etc.
• Since the largest user group of social media are under 30 (70%), it is especially important to
understand Gen Y preferences and demands.
• In China, we refer to Gen Y as Post-80s and Post-90s. They live in an environment of tremendous
economic growth, social changes, high technologies, and rigorous education standards. In addition
to their excessive Internet uses and high regards of Western values; and as the result of China‟s
one-child policy, they are also living the life of “Little Princes and Princesses” in their families.
Characteristics
Effects on demand
Effects on provider
Self-conscious
Customization and personalization
Streamline offerings and all-inone solution will not work
Time is precious
Ease to start and ubiquitous
JIT and location-based
Needs of social
Connect with friends (closed circle) and
platform to meet new people (open circle)
Rich emotional expressions to
increase intimacy
High expectation
Bug-free, ad-free, reliable, and free
information
1/28/2013
© Finpro
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31. Application & Services Trends in Demands
(Especially for Young Generation)
Characteristics
Effects on demand
Effects on provider
Peer pressure
User segmentation
Leverage the power of community and
continuous monitoring opinion leaders
Advanced
technology
User-friendly interface and
wireless connectivity
Device independence and user behavior
analytics
Price sensitive
Cost-effectiveness and tradeoffs
Develop earning model based on free
users. Use influential customer reviews
as trusted source. Convince users to
invest in pre-payment.
Thirst for
information
Information quality, up-to-date
and accessibility
Easy payment
Innovation in payment method
Mobile payment: NFC
Brand awareness
Brand centric
Get involve with brands advocates to
drive engagement
Multicultural and
globally oriented
mindset
More language and culture
varieties and consistency
across nations and religions
1/28/2013
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32. Market Demands, Users & Trends
(Social Network Sites)
•
•
•
•
•
•
SNS developed quickly in China, especially in
2008--2010
16% handset functions are catered for SNS and
73% users chat with their friends
SNS is a major application that drive user growth
and development.
Needs to communicate is highly important to
Chinese internet users
No. of SNS users is growing at a stable pace
Digital marketing & promotion activities analytic
guide SNS responses and even to lead
1/28/2013
© Finpro
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33. Market Demands, Users & Trends
(Mobile Social Networks)
•
•
•
•
1/28/2013
© Finpro
Mobile internet users reach 356 million by end 2011,
an increase of 17.5% compared to 2010
Mobile IM and weibo are hot, with weibo recognized
as the fastest growing app in 2011
Popularity of weibo had reduced the overall IM
income of the operators
Operators are starting to advertise and market to the
massive weibo users base
33

34. Market Demands, Users & Trends
(Weibo)
•
•
•
•
•
Weibo is fastest growing application in China 2010-12. It is
developing rapidly and estimated to reach 460 million users
by 2013.
Nearly 89% of internet users in China are weibo users. It is
extremely popular among young generation.
Weibo has nationwide coverage. Groups and fans response
instantly on news, events, comments etc. It is highly regarded
by governments, media and advertisers in China.
Businesses use weibo for marketing and branding activities;
results are varied.
It is also the most popular digital platform for celebrities to
connect with their fans.
1/28/2013
© Finpro
34

35. Market Demands, Users & Trends
(Weibo)
• A total of 6.5% Sina Weibo users visit e-commerce websites after visiting Weibo including daily deal
sites, C2C websites (like Taobao) and B2C Websites (like 360buy.com).
1/28/2013
© Finpro
35

36. Part Three: Case Studies
1/28/2013
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36

37. Case Study – Foreign Companies
(Starbucks success on Sina Weibo)
International coffee giant Starbucks launched a Sina
Weibo account on May 14, 2010. Their goals were to:
enhance brand awareness among consumers aged
25-40 in China; promote products; and create a
platform to directly communicate with customers.
Name:
星巴克中国 (Starbucks China)
Homepage: http://e.weibo.com/starbucks
Fans:
433,705
Posts:
2,612
Accordingly, Starbucks commenced to not only inform
Weibo users of developments such as new product
launches (including seasonal offerings) and branches,
but also to interact with their new fans through tactics
such as: launching a coffee-related survey, leveraging
hot topics and important festivals, and responding to
Starbucks-tagged posts.
The results have been spectacular. To date Starbucks
has attracted more than 433,000 fans to its Weibo
account and has achieved a high level of user
engagement, drawing more than 100 comments on
average per post.
1/28/2013
© Finpro
37

38. Case Study – Foreign Companies
(Examples of Starbucks Weibo posts)
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© Finpro
38

39. Case Study – Foreign Companies
(Netizens flame KFC over soymilk)
On July 12, 2011, a netizen alleged on Sina Weibo that
KFC‟s soymilk was made by soybean powder rather than
with fresh ingredients. A picture of the soybean powder
boxes was uploaded to back up the claim, along with the
line “KFC deceived me”. This post was forwarded
thousands of times, eventually leading to the reporting of
the issue by most tier-one media in China.
Name:
肯德基 (KFC)
Homepage: http://e.weibo.com/kfcchina
Fans:
184,864
Posts:
490
KFC issued a statement on both its website and Sina
Weibo on July 29, 2011, 17 days after the issue was first
discussed online. Over 400 comments and over 800 pickups were generated after the statement was posted on
KFC & Yum‟s (KFC‟s parent company) official Weibo
accounts. (Link) KFC‟s late response hurt consumer
trust.
What to learn from this case:
• Address concerns quickly in social media, Sina Weibo
especially. A message suggesting that a statement was
on its way might have allayed consumer fears
• Develop a holding statement and Q&A, and use Weibo
to amplify both
1/28/2013
© Finpro
39

40. Case Study – Foreign Companies
(KFC – Timeline)
Image
uploaded
to Weibo
adding
“KFC
Netizen
snapped deceived
boxes on me”
July 12,
2011
1/28/2013
Image
forwarded
(more than
16k times,
generating
1.9k
comments)
© Finpro
Story
spreads,
finding its
way into
BBS forums
such as
ChinaDaily
BBS
Statement issued
on July 29, 2011
Story reported by
mainstream
media
40

41. Case Study – Chinese Companies
(Qyer.com flying high on Sina Weibo)
Qyer.com, a travel information sharing website
based in Beijing, launched a Sina Weibo
account on June 23, 2010. Their goals were to
improve brand awareness and to create a
bridge between Sina Weibo and the Qyer
website.
Name:
穷游网 (Qyer.com website)
Homepage: http://e.weibo.com/go2eu
Fans:
498,650
Posts:
13,800
Fans are interacted with through the sharing of
travel tips and other useful travel-related
messages, such as flight discount and hostel
recommendations. Qyer.com also identifies and
forwards netizen‟s posts that include travel
content and photos.
To date Qyer.com has attracted nearly
500,000 fans to its Weibo account and its posts
have seen a high pick-up rate.
1/28/2013
© Finpro
41

42. Case Study – Chinese Companies
(Examples of Qyer.com posts)
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© Finpro
42

43. Case Study – Chinese Companies
(Annil accused by netizens)
On June 24, 2012, a netizen claimed on Weibo that her
daughter was missing, and begged other users to
forward her post to help find her daughter. She
mentioned that her daughter wore a dress
manufactured by children‟s apparel company Annil
when she became missing, and accordingly posted a
photo of the garment. The post was quickly picked up
and forwarded by thousands of concerned netizens
who tried to help the mother.
Name:
安奈儿Annil
Homepage:
http://e.weibo.com/annilkidswear
Fans:
498,650
Posts:
13,800
A day later, netizens learned that the girl was not, in fact,
missing. Annil was then accused of exploiting people‟s
sympathy to gain public exposure and increase brand
awareness.
On June 26, Annil issued a statement on Weibo
claiming that it didn‟t fabricate the story. On the
contrary, the company said that it was deceived by the
post as well. Based on 135 comments published,
however, most netizens remained unconvinced.
The issue was also reported by various media,
especially key general media in Jiangsu.
1/28/2013
© Finpro
43

44. Case Study – Chinese Companies
(Negative Annil commentary)
The post with the photos of missing girl
and the Annil dress
Negative comments in reaction
to Annil‟s statement
1/28/2013
© Finpro
44

45. Part Four: Key Opportunities
1/28/2013
© Finpro
45

46. Current and Future Business Uses of Social
Media in China
• World‟s largest and actively social internet
population
• 500+ million and growing
• 50+ % spend 12+ hours a week online
• 95% living in big cities with 2.5+ million
population, and registered on a social
networking site
• Spend an average 46 minutes per day on
SNS
• World‟s largest e-commerce market world by
2015
• Trust in delivery network and e-commerce
• Trust in peer-to-peer recommendations
• Building trusted social influencers will
be crucial to online interaction with Chinese
netizens.
• Per McKinsey: „As e-commerce rises, a compelling opportunity for brands will be to prompt
immediate purchases online by consumers searching for product information using social media.‟
• The key to unlocking these immediate purchases will be through harnessing netizen
recommendation.
1/28/2013
© Finpro
46

47. Key Opportunities
Social Media and e-Commerce
• There were loads of investments poured into these sectors the last several years in China.
• e-commerce industries are now consolidating
• Social media are evolving with new applications catering toward more business and products
marketing and promotion – looking at ways to start monitizing the massive user base.
• While foreign companies aren‟t legally allowed to operate Social Networking Sites, they can
however leverage their international experiences to address various social networking needs,
including:
• Digital and social marketing expertise to build brands and influencer groups
• Growth hacking skills and know-hows to build massive audience rapidly
• Cloud infra-structure skills and know-hows to support massive social and e-commerce network
• Branding and marketing skills and know-hows to internationalize local Chinese brands,
products and services
• Big data analytics experiences to optimize revenue monitizaton
• Innovativeness, originality and creativity to energize and internationalize Chinese
entrepreneurs
Social+Locate+Mobile (SoLoMo)
• Social Media going mobile as smart phones gaining market shares
• LBS applications on SNS is on an uptrend to facilitate instant community communication at location
1/28/2013
© Finpro
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48. Finnode China Software and Digital Media Team:
Hong Kong:
Beijing:
Justin Di justin.di@finpro.fi
Shanghai:
Ryan Yao ryan.yao@finpro.fi
Guangzhou:
1/28/2013
Eric Cheng eric.cheng@finpro.fi
Nelson Chen nelson.chen@finpro.fi
© Finpro
48