Old Brains are bad for business. How to rejuvenate, stay young in your thoughts and deliver continued business performance

1. Staying
Young
10 Insights into a
mega trend

2. Growth
Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com

3. nothing new
The need to stay youthful,
particularly for business,
has been around for centuries
“Men of age...
object too much,
consult too long,
adventure too little,
repent too soon...
& seldom drive business home”
Francis Bacon (1561-1626)

4. but it's very difficult
The most surprising thing about mental ageing is that
it happens so young
I'm always searching for new things
80
70
60
50
% Agreeing
40
30
20
10
0
15-17 18-24 25-34 35-44 45-54 55-64 65+
Age band
(Source: Sociovision 3SC UK, 2005)

5. low risk
So people progressively close down options
and take the safer path
I enjoy taking risks
100
90
80
70
60
% Agreeing
50
40
30
20
10
0
15-17 18-24 25-34 35-44 45-54 55-64 65+
Age band
(Source: Sociovision 3SC UK, 2005)

6. anti-social
And increasingly they refuse fresh faces in their lives,
and having fun with others
I like to have a good time in a crowd
80
70
60
50
% Agreeing
40
30
20
10
0
15-17 18-24 25-34 35-44 45-54 55-64 65+
Age band
(Source: Sociovision 3SC UK, 2005)

7. the wrong stuff
On average, young turks are more likely to evolve
into businessman A than businessman B
A
B

8. getting Having an
'Old Brain'
means being:
stuck
- defensive, negative
- grumpy, anxious
- uncreative, lazy

9. solution
It's about rejuvenation!
“To make or become young again” (OED)
“To train and regain youthful ways of thinking and
acting in order to deliver better results”

10. help at hand
It is possible to train and regain a 'Young Brain'
iphone/ipad
“BrainAge Test”
amazon.co.uk

11. Young Brains CVs
Open
Imaginative
to Risk takers & creative
change Entrepreneurs
Salespersons
Energetic
&
Always Team
learning workers
confident
Networkers

12. Famous Young Brains

13. About Futures Coaching
Celebrating 5 years!
Working for great clients Doing great things
Anticipating
* the future of retail
* the future of offices
* the future of banking
* the future of Asian women
Innovating
* rejuvenating product offers
* consumer healthcare NPD
Coaching
* trends training for insight teams
* personal rejuvenation training
Speaking
* engagements from Taipei to Toronto
Researching
* management interviews
* expert in-depths
* consumer focus groups

14. Rejuvenate with
Web: www.futurescoaching.com
Email: chris@futurescoaching.com