A presentation and forecasting session given by Elizabeth Merritt, founding director of the Center for the Future of Museums, and Peter Bishop, associate professor of strategic foresight at the University of Houston, at the 2010 Texas Association of Museums conference.
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Forecasting Session at TAM
1. Peter Bishop Futures Studies University of Houston Elizabeth Merritt Center for the Future of Museums American Association of Museums Texas Associations of Museums Texas A&M University March 18, 2010
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4. Change “ Events can move from the impossible to the inevitable without ever stopping at the probable.” -- Alexis de Tocqueville
12. Speed Riding Motoring Flying Law of diminishing returns Running Inherent capacity for performance
13. x Old era New era Transitions inevitability create problems... … but problems are investments toward a better future.
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21. The Future is many, not one. Source: Charles Taylor, Army War College Present Limit of Plausibility Alternative Futures Limit of Plausibility Past Implications Baseline
30. Mini-forecast : “…must reflect the cultural/racial composition of their communities’ in order to receive state funding. Adapt : My museum would appoint community leaders to our exhibit selection team
37. The Future is many, not one. Source: Charles Taylor, Army War College Present Limit of Plausibility Alternative Futures Limit of Plausibility Past Implications Baseline
40. ...rather than in a big way all at once! Being surprised in little ways over a long time...
41. Learning faster than your competitors is the only sustainable competitive advantage in an environment of rapid innovation and change. — Arie de Geus, former Director Corporate Planning Royal Dutch Shell Group
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Hinweis der Redaktion
This goes up during my introduction
Encourage museums to look farther into the future and plan for a longer time frame Providing forecasting data that can inform planning Facilitates innovation and experimentation Helps museums to help society face the challenges of the future
Goals To highlight some of the attributes assigned to the Millennial generation To look at how the world has changed in the past three generations- so that we might understand the interaction between generations that we find in schools/work. To look at why this might be important to education Generations are characterized by groups of people born within the same time period– and have a strikingly similar values and view of the world based on shared early life experiences. It is about passing through life stages together… The theory is that b/c of our shared experiences- we might share beliefs towards science, technology, government, ‘progress’, national pride, gender, celebrity… Story isn’t that young people have changed- or parents have changed– but that some things in our world have changed– and others have stayed the same… We are all just responding and adapting as best we can…. It’s not about finding the best approach. Just recognizing how we might look at the world differently b/c we were born at a certain time– and passed thru the world changing at a different stage in life…
Symbol in the middle
Goals To highlight some of the attributes assigned to the Millennial generation To look at how the world has changed in the past three generations- so that we might understand the interaction between generations that we find in schools/work. To look at why this might be important to education Generations are characterized by groups of people born within the same time period– and have a strikingly similar values and view of the world based on shared early life experiences. It is about passing through life stages together… The theory is that b/c of our shared experiences- we might share beliefs towards science, technology, government, ‘progress’, national pride, gender, celebrity… Story isn’t that young people have changed- or parents have changed– but that some things in our world have changed– and others have stayed the same… We are all just responding and adapting as best we can…. It’s not about finding the best approach. Just recognizing how we might look at the world differently b/c we were born at a certain time– and passed thru the world changing at a different stage in life…
Three primary mechanisms create change, according to our model – Trends – continuous change over a long period of time, but usually confined to one era Discontinuities – discontinuous change that occurs rapidly, usually ending one era and starting and new one. Together these constitute “in-bound” change, the change we describe when we forecast the future. Choice – our response to change and strategies for influencing and creating change – the “outbound” change that is also involved in creating the future.
Incorrect assumptions are most often the root of failed forecasts or expectations about the future. Therefore, futurists are much more in the assumptions business than in the data business.
Three primary mechanisms create change, according to our model – Trends – continuous change over a long period of time, but usually confined to one era Discontinuities – discontinuous change that occurs rapidly, usually ending one era and starting and new one. Together these constitute “in-bound” change, the change we describe when we forecast the future. Choice – our response to change and strategies for influencing and creating change – the “outbound” change that is also involved in creating the future.
We will be collecting the game sheets and the end of the exercise, and would love to share your ideas with the field on the CFM website. The presumption is, if you write it down, we have permission to use it. So, if you want to be credited, write your name and institution on the bottom of your forecast sheet. If you want something you write to be confidential, write “Private” in big letters on that sticky.
Next we are going to build on a forecast someone else wrote. Use the little square stickies to respond to the forecast you are about to read, written by your neighbor. Choose how you want to respond, and select the corresponding sticky: Challenge = I disagree! Why? In what way? Support = I agree! And what’s more… Adapt = Here is what this future will look like for me/at my institution Investigate = I have a question related to this forecast, can someone answer it?
Here is an example of a response to our sample mini-forecast
Goals To highlight some of the attributes assigned to the Millennial generation To look at how the world has changed in the past three generations- so that we might understand the interaction between generations that we find in schools/work. To look at why this might be important to education Generations are characterized by groups of people born within the same time period– and have a strikingly similar values and view of the world based on shared early life experiences. It is about passing through life stages together… The theory is that b/c of our shared experiences- we might share beliefs towards science, technology, government, ‘progress’, national pride, gender, celebrity… Story isn’t that young people have changed- or parents have changed– but that some things in our world have changed– and others have stayed the same… We are all just responding and adapting as best we can…. It’s not about finding the best approach. Just recognizing how we might look at the world differently b/c we were born at a certain time– and passed thru the world changing at a different stage in life…
Three primary mechanisms create change, according to our model – Trends – continuous change over a long period of time, but usually confined to one era Discontinuities – discontinuous change that occurs rapidly, usually ending one era and starting and new one. Together these constitute “in-bound” change, the change we describe when we forecast the future. Choice – our response to change and strategies for influencing and creating change – the “outbound” change that is also involved in creating the future.
Trends, discontinuities and choices are each the primary ingredients to the three types of futures we deal with – Trends (and other elements like plans) lead to the expected, baseline (probable) future. The probable future occurs if all the assumptions made about the world are correct. It is more likely than any other single future, but its absolute probability is quite small since so many other things could happen instead. Discontinuities (or alternative assumptions) lead to the other alternative (plausible) futures. As a set, they are much more likely to occur, but any single one is still quite improbable. Choices (and actions) lead to the preferred future.
Our CFM lecturer this fall will be Gregory Rodriguez, director of the California Fellows Program, Irvine senior fellow at the New America Foundation and an op-ed columnist for the L.A. Times, as our 2009 lecturer. (Live lecture to take place in DC Dec 9, recorded for webcast in January 2010.) We have challenged Gregory to speculate on the implications of demographic trends for museums. The live lecture will be in DC in December, and it will be webcast on January 27 th . We have engaged the Cultural Policy Center of the University of Chicago to lead our next research project Demographic Transformation and the future of museums: trends and implications. A synthesis of existing research mined from census data, poll data, published research on Demographic projections for the next 25 years, Current patterns of museum attendance (and cultural participation more generally) by race, ethnicity, cultural origin and other relevant factors, culturally/ethnically specific attitudes towards museums, including perceptual and behavioral barriers to museum attendance, Diversity of the museum workforce and museum governance. It will include some illustrative case studies of museums that are already dealing with these emergent trends, and draw on some focus groups or one-on-one interviews with young people from ethnic groups that are currently underrepresented among museum audiences; these stories will help illustrate and humanize the other data. Will conclude with an analysis of holes in the existing research and recommendations for additional research and policy initiatives. The University of Houston’s Futures Studies Program is offering museum professionals affiliated with CFM a 25% discount on their week-long certificate course in Strategic Foresight Jan 11-15, 2010. (The discounted tuition is $1500.) The project-based workshop will “teach participants to anticipate disruptive change and work towards the creation of transformational change in order to influence the future of their organizations, companies and communities.” (The course offers 4 CEUs for attendance and a certificate upon completion of a project after the workshop.) Hope some of you might be interested in joining me at the course.