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Sitecore User Group – Bristol @ Cardiff
                                     Justin Rowe


                                “Happy Halloween”


fusionworkshop.co.uk
Why content comes first




fusionworkshop.co.uk
Why content comes first




fusionworkshop.co.uk
Why content comes first




fusionworkshop.co.uk
Why IA content comes first




fusionworkshop.co.uk
Why content comes first




                       http://www.flickr.com/photos/potzuyoko/7188172030/



fusionworkshop.co.uk
Why content comes first




fusionworkshop.co.uk
Why content comes first




                       http://www.flickr.com/photos/alisonlongrigg/3503494291/

fusionworkshop.co.uk
Why IA content comes first




fusionworkshop.co.uk
Why content comes first




fusionworkshop.co.uk
Why content does come
first
 1. Business
      Data and information comes first because
      it’s arguably the most important thing to a
      business online.

 2. Sitecore
      Data and information structure should also
      be one of the start points when
      implementing a Sitecore site…



fusionworkshop.co.uk
What is content?

con·tent [kon-tent]

   Something that is contained: the contents of a box (website).

   Something that is to be expressed through some medium, as
    speech, writing.

   Substantive information or creative material viewed in
    contrast to its actual or potential manner of presentation…

                              http://dictionary.reference.com/browse/content - 22/10/2012




fusionworkshop.co.uk
Content is derived


“     …a single piece of web
 content will probably be made
 up from a number of data
 items, commonly including
 text, images and metadata
 from any number of sources.
                               ”
fusionworkshop.co.uk
fusionworkshop.co.uk
Considerations
“   Think about the sites
    users, the CMS user, the
    business’ need for return on
    investment, and the
    technologies capabilities
    and limitations.
                       ”
fusionworkshop.co.uk
Sitecore best practice

“    When defining
     requirements, focus on
     information architecture, which
     includes data template and
     standard values definitions
     including workflow, layout
     details, and insert options, the
     content tree, and other relations
     between items.
                                               John West CTO Sitecore
                                                                     ”
                       & author of “Professional Sitecore Development”

                                        http://sitecorejohn.wordpress.com/




fusionworkshop.co.uk
Principles to aid with the creation and
understanding of IA
   Choices
   Objects
   Entry points
   Focused navigation
   Evolution
   Top down – bottom up
                           D. Brown EightShapes 2010




fusionworkshop.co.uk
Artefacts to aid the creation of IA

   Online business goals and objectives
   Online brand guidelines
   Representative content
   Content audit/inventory

   Personas
   Personalisation, engagement plans

   UI style guidelines, wireframes and prototypes
   SEO recommendations
   Social strategy

   Accessibility audit, usability findings


fusionworkshop.co.uk
Give content focus

 Business goal
     what does this do for the business?


 Objective
     what is the operational purpose?


 Communication goal
     how should we deliver to the customer?


     Defining KPI’s will ensure contents
     effectiveness can be measured and refined.



fusionworkshop.co.uk
Example: Wysiwyg




fusionworkshop.co.uk
Example: Structure based




fusionworkshop.co.uk
Example: Encapsulated content




fusionworkshop.co.uk
Example: Related content




fusionworkshop.co.uk
Putting it all together
IA in the context of Sitecore is a process that leads to
object and template definition.

Ensure user ambitions and business goals can be met.

Use Sitecore field types based on content
requirements, you are building the editors UI.

Sitecore is a customer engagement platform (CEP)
unless your content is structured correctly DMS will
simply not work.

Content tied to layout can not be repurposed (the be’s).



fusionworkshop.co.uk
IA resources

 “Professional Sitecore Development” by John
  West, chapter 2

 Data Definition Reference and Data Definition
  Cookbook
                       http://sdn.sitecore.net/upload/sitecore6/data_definition_reference_sc61_usletter.pdf
                                      http://sdn.sitecore.net/upload/sitecore6/datadefinitioncookbook-a4.pdf



 Reusing and Sharing Data
                             http://sdn.sitecore.net/upload/sitecore6/64/reusing_and_sharing_data-a4.pdf



 Continue the conversation … Sitecore user group



fusionworkshop.co.uk
Summary
The way data is stored, it’s structure, its
relationships and governance should
support it and allow it to become focused
content no matter how or where its
surfaced, who is viewing it and why.

Release the content …




fusionworkshop.co.uk
Why content comes first
                          justin.rowe@fusionworkshop.co.uk




fusionworkshop.co.uk

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Sitecore user-grop-cardiff-31oct-v003-final

  • 1. Sitecore User Group – Bristol @ Cardiff Justin Rowe “Happy Halloween” fusionworkshop.co.uk
  • 2. Why content comes first fusionworkshop.co.uk
  • 3. Why content comes first fusionworkshop.co.uk
  • 4. Why content comes first fusionworkshop.co.uk
  • 5. Why IA content comes first fusionworkshop.co.uk
  • 6. Why content comes first http://www.flickr.com/photos/potzuyoko/7188172030/ fusionworkshop.co.uk
  • 7. Why content comes first fusionworkshop.co.uk
  • 8. Why content comes first http://www.flickr.com/photos/alisonlongrigg/3503494291/ fusionworkshop.co.uk
  • 9. Why IA content comes first fusionworkshop.co.uk
  • 10. Why content comes first fusionworkshop.co.uk
  • 11. Why content does come first 1. Business Data and information comes first because it’s arguably the most important thing to a business online. 2. Sitecore Data and information structure should also be one of the start points when implementing a Sitecore site… fusionworkshop.co.uk
  • 12. What is content? con·tent [kon-tent]  Something that is contained: the contents of a box (website).  Something that is to be expressed through some medium, as speech, writing.  Substantive information or creative material viewed in contrast to its actual or potential manner of presentation… http://dictionary.reference.com/browse/content - 22/10/2012 fusionworkshop.co.uk
  • 13. Content is derived “ …a single piece of web content will probably be made up from a number of data items, commonly including text, images and metadata from any number of sources. ” fusionworkshop.co.uk
  • 15. Considerations “ Think about the sites users, the CMS user, the business’ need for return on investment, and the technologies capabilities and limitations. ” fusionworkshop.co.uk
  • 16. Sitecore best practice “ When defining requirements, focus on information architecture, which includes data template and standard values definitions including workflow, layout details, and insert options, the content tree, and other relations between items. John West CTO Sitecore ” & author of “Professional Sitecore Development” http://sitecorejohn.wordpress.com/ fusionworkshop.co.uk
  • 17. Principles to aid with the creation and understanding of IA  Choices  Objects  Entry points  Focused navigation  Evolution  Top down – bottom up D. Brown EightShapes 2010 fusionworkshop.co.uk
  • 18. Artefacts to aid the creation of IA  Online business goals and objectives  Online brand guidelines  Representative content  Content audit/inventory  Personas  Personalisation, engagement plans  UI style guidelines, wireframes and prototypes  SEO recommendations  Social strategy  Accessibility audit, usability findings fusionworkshop.co.uk
  • 19. Give content focus  Business goal what does this do for the business?  Objective what is the operational purpose?  Communication goal how should we deliver to the customer? Defining KPI’s will ensure contents effectiveness can be measured and refined. fusionworkshop.co.uk
  • 24. Putting it all together IA in the context of Sitecore is a process that leads to object and template definition. Ensure user ambitions and business goals can be met. Use Sitecore field types based on content requirements, you are building the editors UI. Sitecore is a customer engagement platform (CEP) unless your content is structured correctly DMS will simply not work. Content tied to layout can not be repurposed (the be’s). fusionworkshop.co.uk
  • 25. IA resources  “Professional Sitecore Development” by John West, chapter 2  Data Definition Reference and Data Definition Cookbook http://sdn.sitecore.net/upload/sitecore6/data_definition_reference_sc61_usletter.pdf http://sdn.sitecore.net/upload/sitecore6/datadefinitioncookbook-a4.pdf  Reusing and Sharing Data http://sdn.sitecore.net/upload/sitecore6/64/reusing_and_sharing_data-a4.pdf  Continue the conversation … Sitecore user group fusionworkshop.co.uk
  • 26. Summary The way data is stored, it’s structure, its relationships and governance should support it and allow it to become focused content no matter how or where its surfaced, who is viewing it and why. Release the content … fusionworkshop.co.uk
  • 27. Why content comes first justin.rowe@fusionworkshop.co.uk fusionworkshop.co.uk

Hinweis der Redaktion

  1. Aim of this presentationShow how to remain focused on business requirements.Pointers for implementing an information structure into Sitecore.
  2. Search for “what is web content?”get 2 sets of answers;90% will be lists of the types of page commonly found on websites – news, home page, testimonials, reviews, FAQs etcRemainder will simply be 2 things - text and multimediaText and multimedia is the level we need to work at, pages are not granular enough to get the best from an object based CMS such as Sitecore
  3. Maintain a balanced approach.Find out everything you can about the business and their customer base.Understand the strengths and limitations of the proposed technology.What other data stores will be integrated with, CRM, PMS and eCom … how is the data stored.Collect as much representative content, data and information about the proposed site as possible.Break it down, group it, categorise it and then re-build.Above all consistency is key.
  4. Defining requirements is part of initiation, requirement gathering, grooming user stories…In initiation not build.
  5. Choices People make choices, people have limited capabilities. Limit the number of options so as not to overwhelm, offer choice in depth, use progressive disclosure.ObjectsTreat data as an entity, it has attributes and relationships, it grows with age.Entry pointsWe don’t know how people will find our content ensure it can be viewed in context, provide spatial awareness and depth.Focused navigationNavigation should be simple and should have singular purpose. Navigation items should be grouped in the same manner.EvolutionAnticipate growth; be aware of change and shift of focus and priorities. Don’t focus to tightly. Top down bottom up (or both)Support both a hierarchical navigation structure and search through the use of intelligent categorisation (personalisation).
  6. Personas should contain user stories for that user types top level tasks.Prototype where possible in Sitecore to save effort.Content inventory Page ID, Name and URLBusiness goal, Objective and Communication goalAudienceCategorisationLanguageDocument type, file typeAuthenticationOwner maintainerDepartmentExpiry dateRedundant outdated or trivial (ROT)
  7. Increase revenueDecrease costsIncrease customer satisfactionAttract new customers Decrease call volumeEstablish credibilityIncrease credibilityIncrease reachAwarenessConsiderationTrialConversionLoyaltyAdvocacy