1. Search Marketing-2011 Google Innovations

2. Outline New Google Ad Formats Mobile Search Google + New Measurement Features 2

3. 3 Ad Formats 64% of Companies Say Google’s Site Links Enhanced their Paid Search Performance

4. Site Links Add additional links to a paid search ad Makes ads more useful and relevant to searchers Can highlight promotions 4

5. Location Extensions Add store location and map to a paid search ad Dynamically matches an ad with the most relevant location Raise awareness with users close to your business 5

6. Product Extensions Add product images and pricing to paid ad Links to existing Google Merchant Center accounts Increases profitability Not charged for engagement, only clicks 6

7. Seller Rating Add rating to paid search ad Identifies highly rated merchants Online store must be rated by 30 reviewers and have 4+ stars in Google Product Search 7

8. Video Extensions Add video to paid search ad Great for trailers, product demonstrations, or previews Charged when users watch video for more than 10 seconds 8

9. 9 Mobile Search 49% of Mobile Searchers Made a Mobile Purchase in Past Six Months

10. 10 Significance of Various Search Trends “Rise in Mobile Internet” ranks #1

11. “I believe that in five years or so, mobile search will have overtaken desktop search.” - Shashi Seth Yahoo! Senior VP of Search Products 11 Mobile Search vs. Desktop Search Mobile searchers are on the go Searching on nights and weekends Keywords are shorter and have more typos Users are looking to take action, NOW

12. Mobile Features Site Links Location Extensions Tells users how close they are to a business Click to Call Insert phone number into Mobile Ads Shows relevant phone number based on geography 12

13. 13 20 Million Users joined Google+ in 24 days

14. What is Google Plus? Join Google + and build a following Share content with different groups Add the +1 button to your content Allow people to “+1” your content 14

15. Effect on Search +1 will be located on all search results Google + shows friend recommendations Google + is likely to effect search results and Quality Score Recommended content indicates quality Advertisers will likely be rewarded by an increased QS 15

16. 16 Measurement 70% of all non-brand revenue is from long-tail keywords

17. Search Funnels Set of reports in Google Analytics Shows click and impression behavior leading up to a conversion Analyze “upper-funnel” keyword’s impact on conversions 17

18. Analyze Competition Compare AdWords performance to other businesses advertising similar keywords Competitor information is confidential 18