An advertising agency is an independent business that helps clients promote their products and services. They handle tasks like creating advertising campaigns, developing branding strategies, and coordinating sales promotions. There are different types of agencies like limited-service, specialist, and in-house agencies. The agency works as a mediator between producers and consumers to connect them. It develops ads from the producer's perspective and promotes them once approved by the client. The relationship between agencies and their media clients is one of partnership and collaboration. Regular reviews are important to follow diligently across all aspects of the relationship. Advertising research uses various approaches and perspectives to improve advertising efficiency and understand how consumers interact with ads.

1. Introduction to Advertisingtopic- Relationship between various participants of Advertising Name- Merwyn Fernandes Class- SYBMM Roll No- 01

2. ADVERTISING AGENY An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Agencies may be hired to produce an advertising campaign

3. TYPES OF ADVERTISING AGENCIES Limited-Service Advertising Agencies Specialist Advertising Agencies In-House Advertising Agencies Interactive agencies Other agencies

4. Clients & Their Relationship with Advertising Agency Advertising Agency Works for Client Satisfaction It is very difficult for a producer to advertise the product on his/her own as there are several other works to be done. There are special agencies called advertising agencies that help to connect producers and consumers by becoming a mediator between the two. An ad agency develops an ad from a producer's perspective and once the ad is finalized by the client then the agency works for the promotion of the ad to advertise the brand in the market

5. MEDIA The Relationship between Media Environments and Advertising Effects: A Literature Review Paper submitted to the Information Systems Division for Presentation at the 54th Annual Conference of the International Communication Association (ICA). This paper provides the results of an extensive and structured synthesis of the existing empirical literature on the influence of media environments on the effectiveness of embedded advertisements.

6. Relationship between advertising and media agencies The relationship between advertising and media agencies with their clients is truly one of the long standing examples of partnership and collaboration across business functions. While a relationship of trusted partnership with the advertising and media agencies is essential, it is also mutually important for the players to follow a diligent and regular review process across all aspects of the relationship.

7. CONSUMER The "consumer" is the one who consumes the goods and services produced. As such, consumers plays a vital role in the economic system of a nation because in the absence of the effective demand that emanates from them, the economy virtually collapses. Mahatma Gandhi said a customer is the most important visitor in our premises.

8. Educating the Consumer about Advertising People sometimes complain about the perceived overabundance of advertising in daily life. While consumers are accustomed to ads on television and in magazines, commercial promotion appears to be cropping up in more and more places.. Recognizing advertising appeals.

9. RESEARCH IN ADVERTISING Advertising research is a specialized form of marketing research conducted to improve the efficiency of advertising. According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use the information in advertising. It can entail a variety of research approaches, including psychological, sociological, economic, and other perspectives.

10. Types of advertising research Pre-testing Campaign pre-testing Post-testing