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Discussion:
the Challenge of Social TV
 past -> present -> future

                             TV
 Social




      Chen Jing Fung @ III
         2011/10/20
The history - Social TV

              MIT Top 10
               (2010):
              Social TV


• Social TV
   – 2001 Aveiro, university in Europe: the prototype for friends
     connection while viewing TV (no sharing function)

   – 2004 Aclatel - AmigoTV for IPTV: user can invite friends and talk
     with them in the same show (pop up dialog to interfere other
     viewer’s emotion)

   – 2011 wikipedia: social television is a general term for
     technology that supports communication and interaction in the
     context of watching television, or related to TV content. It also
     includes the study of television-related social behavior.
Content selection, sharing, updating
• The revolution of content                     • Close tie with content
  selection                                       sharing and
                                                  recommendation
                                                                        sync

TV list
                              EPG
                                                                  STB
          Web + TV
                                 Schedule for     Web
                                  watching
          Search                   pattern




                                                  Status update
    Real-time broadcasting service

                                     STB
                                                                               AT&T lab
Social TV - problems
    Domain                                    Question
Device/network    1. What is the “device” & “network” in use?
                  2. Some solutions focus on Web in the TV environment.
                  3. “Mobile devices” & “secondary screen” are becoming popular
Modality          1. How are they directly communicating btw different users?
                      • The options: text, audio, and video
Presence          1. How many users represented?
                      • Options: traditional buddy lists, ambient solutions, and
                         more extended buddy lists as other social networks (e.g.
                         Facebook or Twitter-like)
Synchronization   While watching, does the social interaction run synchronously or
                  asynchronously?
Strength tie      1. What is the network reach of the shared activity?
                      • Case 1: Close network usually includes friends or family
                      • Case 2: Open network allows strangers talking with each
                        other
Social TV – majorly interactive activities (1/4)
              Content selection                               Community
                                       Communication                             Status update
                 & sharing                                     building
   Activities          Illustrations                              Features
Content             1. Can reference 1. Most of the content selection and streaming
selection &            for other             solutions lack social features -> what’s good?
sharing                decisions on            • social features have useful info. includes ratings,
                       what to watch              comments, recommendations
                    2. May send to             • Insight from the social network can be used by
                       friends his/her            a viewer or a recommender system
                       favorite          2. Content sharing i.e. the video or a link to it
                       content for full        • Sharing functionality directly: recommend by
                       programs/edit Close tie their interesting parts of video
                                        (sync.)
                       ed versions                (means: fast edit & enrich the relative info.)
Communication         Direct                1. Direct communication btw its users
(1)                   communication via         • Voice chat (AmigoTV & Motorola’s Social TV)
                      chat, audio, or           • Text chat (CollaboraTV, 2BeOn, Joost)
                      video with others               • During TV show, only CollaboraTV included
                                                         asynchronous communication
                                                         (people can leave at specific moments)
                                                      • Buddy list: users can easily see who is
                                                         available for chatting.
 http://www.youtube.com/watch?v=IfrI8lwz4wI
                                                         (if they are watching the same show or not)
Social TV – majorly interactive activities (2/4)
                Content selection                                  Community
                                        Communication                                  Status update
                   & sharing                                        building
   Activities           Illustrations                                  Features
Communication       “Water-cooler Effect” 2. Offer direct communication possibilities
(2)                                             • Limited to (smaller) group of family & friends
                                           3. Social TV allows users (at different locations) to (re)create a
                                               social co-watching experience          sync.
                                                • Joost: allow strangers to interact on a channel
                                        Non-sync.    (Should let strangers ease to focus on the same topic)
                                        example
                                                • Sharing which program someone is watching sync.
                    Physical room ->       4. Optimally support the communication Process
                    Virtual TV chatting         • Diff. level: emotions, text chat and voice chat
                    zone
Community           Commenting about a 1. Community building refers to the activity of sharing
building (1)        TV program with a     thoughts, comments, & impressions about TV show with a
                    large community       large community (also include with followers)
                                            • Game: e.g. NBA Real Time Fantasy (immersive
                                                activities) is provided by the TV channel or by
                                                individual followers of the show
                                                (activity: deciding the result of show)
                                                  • Use of telephone calls
                                                  • Specific web pages with Facebook & Twitter
                                                      updates
Social TV – majorly interactive activities (3/4)
              Content selection                             Community
                                     Communication                            Status update
                 & sharing                                   building
  Activities         Illustrations                            Features
Community                               2. TV Chatter & starling TV run the community, where
building (2)                               comments related to a TV show are gathered
                             Feedback       • Aggregation is from an external channel without
                            to affect the       effort on the show
                            result of the   • Comments of the viewers were used for
                                show            interactively affecting the storyline of a drama
                                                series
                      Invite more                 • Ex: Debate show (Current TV’s ‘Hack the
                      strangers ->                   Debate”
                      novices           3. More devices: mobile phone and laptop
                                            • More convenient to use than a TV remote
       join                                     controller
                      Gather the            • When large audiences of strangers see a TV
                      avid fans
                                                program together,
                                                  • Text model become a good approach
                                                     (comments are synchronized with the show)
                                                  • Time-shifting can let people add/read
        Avid fans                                    comment whenever they want
                                                  Non-sync. example
Social TV – majorly interactive activities (4/4)
           Content selection                                  Community
                                     Communication                               Status update
              & sharing                                        building
    Activities       Illustrations                               Features
Status update       Making         1. Many applications offer the status sharing
                    available to         • “I’m watching Breaking News on CNN”
                    others what    2. ‘checking in’ to that program
                    you are              • TV check-in: Miso & Tunerfish allow users to indicate
                    watching                 the TV show
                                         • LBS: Foursqure & Gowalla provide location-based
              Avid fans                      application for check-in
               Friends -><- Followers          • Incentive: check into more TV show and then
                    (competition)
                                                   earn badges
            badges                       • Status update: These applications offer users to write
                                             something in a shot (ex. Twitter-like) for sharing more
                                             info.
                                         • Sync? (mobile counterpart) status update on time
                                               • Mobile (text based): easy to change status + TV:
                                       sync. with connected TV widget
                                      mobile & TV (link to FB or twitter-like structure)
                                         • Asynchronous? create a sense of commonality
                                               • After communicating with short status updates
                                                   => next day they will talk (post) more words
                                                   which is based on the same show
What Future of Social TV (1/2)
• Predict the future of social TV
  – Build on currently existing or emerging
    applications
  – Google TV brings web media content to TV &
    integrates social media applications as FB and
    Twitter
  – Look at trends in related areas (e.g. content
    creation, communication technology, & social
    network)
     • 3 different interesting directions:
        – Mash-up & connected TV
        – Other activities in the living room
        – New Social TV program formats
What Future of Social TV (2/2)
                                           • New Social TV program
  • Mash-up & connected TV                   formats (Ex. UGC)
 Web + TV
                                              • E.g. quiz shows or soap
  Search material                               opera
                                                                                       broadcasting

                                                              Social
                                                              features
                                                               …
  • Other activities in the living
    room                                                            Share your
learning                                                             location

                                                                   Be a                            singing
sporting                                                          camera
            dancing
                      playing                               share
                                                                                Edit your
                                                                                 show
                                     http://vator.tv/news/2010-04-15-glee-comes-to-the-iphone-with-help-of-
                                     smule
Reference
•   P. Cesar and D. Geerts, "Past, Present,         •   CollaboraTV : Asynchronous Social
    and Future of Social TV: A Categorization,"         Television http://www.chrisharrison.net/ind
    in Proceedings of the IEEE Consumer                 ex.php/Research/CollaboraTV
    Communications and Networking                   •   Chris Harrison - Ph.D.
    Conference (IEEE CCNC 2011), Las                    Research http://www.chrisharrison.net/inde
    Vegas (NV), USA, January 9-12, 2011, pp.            x.php/Research/Welcome
    347-351                                         •   Social TV
•   J. Abreu, P. Almeida and V.,                        forum http://bbs.phpchina.com/forum.php?
    "Branco2BeOn - Interactive television               mod=viewthread&tid=216032
    supporting interpersonal communication",        •   CollaboraTV: AT&T Labs (Youtube
    in proceedings of EGMM, 2001                        video) http://www.youtube.com/watch?v=Ifr
•   Coppens, L. Trappeniers, and M. Godon,              I8lwz4wI
    2004. “AmigoTV: Towards a social TV             •   AT&T Labs Research — Leading
    experience,” Proceedings of EuroITV 2004            Invention, Driving
    (Brighton, U.K.), accessed 14 February              Innovation http://www.research.att.com/proj
    2011                                                ects/CollaboraTV/index.html?fbid=rI5tj2Ey
•   MIT TOP 10 Social                                   CE6
    TV http://www.technologyreview.com/com          •   Current TV’s "Hack the
    munications/25084/                                  Debate” http://current.com/shows/hack-the-
•   IMTC 2025 – Social Tv Keynote by Marie              debate/89467100_hack-the-debate-sizzle-
    Jose Montpetit. http://blog.imtc.org/index.p        excerpt.htm
    hp/2010/05/20/imtc-2025-social-tv-keynote/      •   Joost http://www.joost.com/
•   What’s So Social About TV                       •   boxxee http://www.boxee.tv/
    Anyway http://blog.imtc.org/index.php/2010
    /05/26/whats-so-social-about-tv-anyway/         •   Current TV http://current.com/
•   Social television                               •   starling TV http://starling.tv/
    (wikipedia) http://en.wikipedia.org/wiki/Soci   •   TV chatter http://www.tvchatter.tv/
    al_television                                   •   Foursquare https://foursquare.com/

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Summary the challenges of Social TV

  • 1. Discussion: the Challenge of Social TV past -> present -> future TV Social Chen Jing Fung @ III 2011/10/20
  • 2. The history - Social TV MIT Top 10 (2010): Social TV • Social TV – 2001 Aveiro, university in Europe: the prototype for friends connection while viewing TV (no sharing function) – 2004 Aclatel - AmigoTV for IPTV: user can invite friends and talk with them in the same show (pop up dialog to interfere other viewer’s emotion) – 2011 wikipedia: social television is a general term for technology that supports communication and interaction in the context of watching television, or related to TV content. It also includes the study of television-related social behavior.
  • 3. Content selection, sharing, updating • The revolution of content • Close tie with content selection sharing and recommendation sync TV list EPG STB Web + TV Schedule for Web watching Search pattern Status update Real-time broadcasting service STB AT&T lab
  • 4. Social TV - problems Domain Question Device/network 1. What is the “device” & “network” in use? 2. Some solutions focus on Web in the TV environment. 3. “Mobile devices” & “secondary screen” are becoming popular Modality 1. How are they directly communicating btw different users? • The options: text, audio, and video Presence 1. How many users represented? • Options: traditional buddy lists, ambient solutions, and more extended buddy lists as other social networks (e.g. Facebook or Twitter-like) Synchronization While watching, does the social interaction run synchronously or asynchronously? Strength tie 1. What is the network reach of the shared activity? • Case 1: Close network usually includes friends or family • Case 2: Open network allows strangers talking with each other
  • 5. Social TV – majorly interactive activities (1/4) Content selection Community Communication Status update & sharing building Activities Illustrations Features Content 1. Can reference 1. Most of the content selection and streaming selection & for other solutions lack social features -> what’s good? sharing decisions on • social features have useful info. includes ratings, what to watch comments, recommendations 2. May send to • Insight from the social network can be used by friends his/her a viewer or a recommender system favorite 2. Content sharing i.e. the video or a link to it content for full • Sharing functionality directly: recommend by programs/edit Close tie their interesting parts of video (sync.) ed versions (means: fast edit & enrich the relative info.) Communication Direct 1. Direct communication btw its users (1) communication via • Voice chat (AmigoTV & Motorola’s Social TV) chat, audio, or • Text chat (CollaboraTV, 2BeOn, Joost) video with others • During TV show, only CollaboraTV included asynchronous communication (people can leave at specific moments) • Buddy list: users can easily see who is available for chatting. http://www.youtube.com/watch?v=IfrI8lwz4wI (if they are watching the same show or not)
  • 6. Social TV – majorly interactive activities (2/4) Content selection Community Communication Status update & sharing building Activities Illustrations Features Communication “Water-cooler Effect” 2. Offer direct communication possibilities (2) • Limited to (smaller) group of family & friends 3. Social TV allows users (at different locations) to (re)create a social co-watching experience sync. • Joost: allow strangers to interact on a channel Non-sync. (Should let strangers ease to focus on the same topic) example • Sharing which program someone is watching sync. Physical room -> 4. Optimally support the communication Process Virtual TV chatting • Diff. level: emotions, text chat and voice chat zone Community Commenting about a 1. Community building refers to the activity of sharing building (1) TV program with a thoughts, comments, & impressions about TV show with a large community large community (also include with followers) • Game: e.g. NBA Real Time Fantasy (immersive activities) is provided by the TV channel or by individual followers of the show (activity: deciding the result of show) • Use of telephone calls • Specific web pages with Facebook & Twitter updates
  • 7. Social TV – majorly interactive activities (3/4) Content selection Community Communication Status update & sharing building Activities Illustrations Features Community 2. TV Chatter & starling TV run the community, where building (2) comments related to a TV show are gathered Feedback • Aggregation is from an external channel without to affect the effort on the show result of the • Comments of the viewers were used for show interactively affecting the storyline of a drama series Invite more • Ex: Debate show (Current TV’s ‘Hack the strangers -> Debate” novices 3. More devices: mobile phone and laptop • More convenient to use than a TV remote join controller Gather the • When large audiences of strangers see a TV avid fans program together, • Text model become a good approach (comments are synchronized with the show) • Time-shifting can let people add/read Avid fans comment whenever they want Non-sync. example
  • 8. Social TV – majorly interactive activities (4/4) Content selection Community Communication Status update & sharing building Activities Illustrations Features Status update Making 1. Many applications offer the status sharing available to • “I’m watching Breaking News on CNN” others what 2. ‘checking in’ to that program you are • TV check-in: Miso & Tunerfish allow users to indicate watching the TV show • LBS: Foursqure & Gowalla provide location-based Avid fans application for check-in Friends -><- Followers • Incentive: check into more TV show and then (competition) earn badges badges • Status update: These applications offer users to write something in a shot (ex. Twitter-like) for sharing more info. • Sync? (mobile counterpart) status update on time • Mobile (text based): easy to change status + TV: sync. with connected TV widget mobile & TV (link to FB or twitter-like structure) • Asynchronous? create a sense of commonality • After communicating with short status updates => next day they will talk (post) more words which is based on the same show
  • 9. What Future of Social TV (1/2) • Predict the future of social TV – Build on currently existing or emerging applications – Google TV brings web media content to TV & integrates social media applications as FB and Twitter – Look at trends in related areas (e.g. content creation, communication technology, & social network) • 3 different interesting directions: – Mash-up & connected TV – Other activities in the living room – New Social TV program formats
  • 10. What Future of Social TV (2/2) • New Social TV program • Mash-up & connected TV formats (Ex. UGC) Web + TV • E.g. quiz shows or soap Search material opera broadcasting Social features … • Other activities in the living room Share your learning location Be a singing sporting camera dancing playing share Edit your show http://vator.tv/news/2010-04-15-glee-comes-to-the-iphone-with-help-of- smule
  • 11. Reference • P. Cesar and D. Geerts, "Past, Present, • CollaboraTV : Asynchronous Social and Future of Social TV: A Categorization," Television http://www.chrisharrison.net/ind in Proceedings of the IEEE Consumer ex.php/Research/CollaboraTV Communications and Networking • Chris Harrison - Ph.D. Conference (IEEE CCNC 2011), Las Research http://www.chrisharrison.net/inde Vegas (NV), USA, January 9-12, 2011, pp. x.php/Research/Welcome 347-351 • Social TV • J. Abreu, P. Almeida and V., forum http://bbs.phpchina.com/forum.php? "Branco2BeOn - Interactive television mod=viewthread&tid=216032 supporting interpersonal communication", • CollaboraTV: AT&T Labs (Youtube in proceedings of EGMM, 2001 video) http://www.youtube.com/watch?v=Ifr • Coppens, L. Trappeniers, and M. Godon, I8lwz4wI 2004. “AmigoTV: Towards a social TV • AT&T Labs Research — Leading experience,” Proceedings of EuroITV 2004 Invention, Driving (Brighton, U.K.), accessed 14 February Innovation http://www.research.att.com/proj 2011 ects/CollaboraTV/index.html?fbid=rI5tj2Ey • MIT TOP 10 Social CE6 TV http://www.technologyreview.com/com • Current TV’s "Hack the munications/25084/ Debate” http://current.com/shows/hack-the- • IMTC 2025 – Social Tv Keynote by Marie debate/89467100_hack-the-debate-sizzle- Jose Montpetit. http://blog.imtc.org/index.p excerpt.htm hp/2010/05/20/imtc-2025-social-tv-keynote/ • Joost http://www.joost.com/ • What’s So Social About TV • boxxee http://www.boxee.tv/ Anyway http://blog.imtc.org/index.php/2010 /05/26/whats-so-social-about-tv-anyway/ • Current TV http://current.com/ • Social television • starling TV http://starling.tv/ (wikipedia) http://en.wikipedia.org/wiki/Soci • TV chatter http://www.tvchatter.tv/ al_television • Foursquare https://foursquare.com/