This presentation reveals the three stages of crafting your Virtual Marketing Platform (VMP) focusing specifically on the small business owner. Firstly, you will get a bird’s eye view of 10 different components that make up your VMP. In the building state you will see how to prioritize the components for implementation. Lastly, you will discover what can be automated leaving you with only the high level interactions to focus your attention. Small business is still a relationship business and your Virtual Marketing Platform will enable you to be more efficient and effective in growing your online presence.