SEO 101 for Self Storage: China's Growing Middle Class Means Opportunity
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This document provides an overview of search engine optimization (SEO) fundamentals and the opportunity for self storage companies in China. It notes that China will soon have over 1 billion middle class consumers using the internet and mobile internet, representing a major opportunity. It then discusses key SEO concepts like content creation, search engine algorithms, and the importance of organic versus paid search results. The document emphasizes creating helpful content like how-to guides and maintaining an online presence across multiple local listing and review sites.
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SEO 101 for Self Storage: China's Growing Middle Class Means Opportunity
- 1. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Last Revised Date: March, 2013 Author: Joshua Steimle
- 2. Seeing the Whole Picture An experiment. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 4. What is the whole picture? What are you missing? SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 5. “I’m from the future. You should go to China.”
- 6. The Big Picture Putting things together. • Self storage • + China’s middle class • + Internet • + mobile Internet • = massive opportunity SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 7. China’s Middle Class How large is it? “By 2030, China should have approximately 1.4 billion middle class consumers. India is next, reaching 1.07 billion in a little under 20 years.” Source: Forbes, 2011 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 8. China: Internet Penetration Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 9. China: Total Internet Users Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 10. China: Average Time Online Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 11. China: Internet Users By Gender Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 12. China: Internet users by age Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 13. China: Internet Penetration By Province Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 14. China: Smartphone Usage Source: iiMedia SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 15. The PC is dead. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 16. Worldwide PC Shipments Source: IDC SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 17. Worldwide Computing Device Shipments Source: IDC SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 18. PC % of Computing Devices Source: IDC SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 19. What’s all this mean? To summarize thus far... • There are a lot of people in China. • A lot of those people use the Internet. • A lot of those people use the mobile Internet. • There is an enormous opportunity for self storage companies that embrace mobile Internet marketing in China. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 20. What is SEO? SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 21. What does SEO stand for? Search engine optimization. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 22. What is a search engine? Google, Yahoo!, Baidu, etc. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 23. Market Share Google dominates. Google Baidu 66% Yahoo! 8% Everyone Else 5% 21% Source: comScore, 2012 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 24. Differences? Not so much. All search engines want the same things... • Traffic • Traffic • Traffic • Money SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 25. Search Engine Revenues Mostly advertising. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 26. Search Advertising Pay-per-click, PPC, Adwords, etc. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 28. More Traffic = More $$$ How do search engines generate traffic? • By giving visitors what they want SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 30. Search Results Where do they come from? • Paid search results • Largely determined by advertisers • Assisted by search engines • “Natural” or “Organic” search results • Determined by search engines • Algorithms SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 32. Search Results Paid vs. Natural 6% Paid Natural 94% Source: Econsultancy, 2012 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 34. How do I get to #1? ABC, 123 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 36. ABC All ‘bout content • What • How-to’s • Tips • News • How • Blog • New pages and sections SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 37. 123 Keep it easy • 1 how-to or tip • + 2 blog posts • = 3 new pages per month SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 38. Quality & Quantity Good & Plenty • Make it so interesting a human would read it • Focus on people, not search engines SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 39. SEO Resources Reading material • seomoz.org/beginners-guide-to-seo SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 40. Final Takeaways Action items • Have a website • Provide online reservation and payment • Mobile website • Think local - Google Maps, Yelp, etc. • 1 how-to or tip per month • 2 blog posts per month SEO 101 for Self Storage Fundamentals of Search Engine Optimization
- 41. Questions SEO 101 for Self Storage Fundamentals of Search Engine Optimization