PreViz is a powerful movement that is taking place in film & television, product development and architecture. From special FX to business modeling, the practice of ‘Pre Visualizing’ a business’ future is being adopted on a wide scale. Powerfully large projects can rehearse their future to give an insight into how they can build and manifest into responsibly executed businesses. Web commerce is no different. By re-inventing consulting inside of a company, learn how pre-visualization inside eBay is making an impact for design and the world. In Dane’s talk, you’ll hear about: · Fundamental problems that starve innovation · Finding an engagement model that works · Extraordinary companies using preVIZ today · Using preVIZ to rehearse your future

1. Powerof!
Dane Howard, Director Global Brand Experience
preVIZ

2. BUYS
$13
A
CAR
PART
OR
BILLION
ACCESSORY
SOLD
IN
CARS
EVERY
BUYS
AND
PARTS
IN
SECOND
1
A
PASSENGER
VEHICLE
2010 2
EVERY
96
SECONDS 1
A
BOAT
IS
SOLD
EVERY
22
MINUTES
1
Boat
image
A
MOTORCYCLE
IS
SOLD
MORE
THAN
4.2
MM
PASSENGER
VEHICLES
EVERY
7
MINUTES
1 1
HAVE
BEEN
SOLD
SINCE
1999

3. eBay mobile

4. eBay mobile

6. Reactive>Proactive!
Disruptive workshops
preVIZ as practice

7. Problems that starve innovation…

8. From:
BACK To:
defenseoffense
• Reactive posture
• Proactive posture
• Waiting for requirements
• Leveraging user insights
• Static mock-ups
• Interactive experiences
• ‘The’ Solution
• Test variations
• Grow Revenue
• Increase Promoter scores

9. Circa 2009-2010
VIZkitchen
• 4 days
• 20-40 people
• 4-6 prototypes
• 3 usability sessions
• ‘Lots’ of coffee
Repeat if necessary…

10. Making, iterating & validating…
Trending
concept
Day 1
Day 2
Day 3-4
“Why aren’t we doing that!?!”
Courtesy of ayounayang.com/"

11. VIZkitchen
• Proactive group
• Diverse skills
• Manage ambiguity
• Great environment
• Facilitation
‘tasty bits’…

13. Small wins matter
Small wins pave the way for bigger wins. !
A nudge in the right direction can lead to major
*tipping points when you achieve critical mass.
confidence — the expectation of a positive
outcome that motivates high levels of effort —
is built on one win at a time.
*(per Malcolm Gladwell)

14. How Might We…!
Extend the ‘Viz Kitchen’
workshop format into a
formal practice for eBay?

15. Prototyping
Vision-typing
Innovation lab
Design strategy

16. Pre-visualize - is a function to visualize
complex scenes in movie before filming.…
it allows directors to experiment with
different staging and art direction options –
such as lighting, camera placement and
movement, stage direction and editing -
without having to incur the costs of actual
production.
-wikipedia

17. Pre-visualize - is a function to visualize
complex scenes in movie before filming.…
it allows directors to experiment with
different staging and art direction options –
such as lighting, camera placement and
movement, stage direction and editing -
without having to incur the costs of actual
production.
-wikipedia

18. Insight into the future differentiates

19. http://tinyurl.com/fastco-1

20. TIME
You need to
make decision
HERE

22. …we’re a design consultancy inside
hGp://Knyurl.com/fastco-­‐1

23. Cross disciplinary team, divergent backgrounds

24. Film Editing
Interaction Design
Marketing/Advertisting
Fine Arts
Business Development
Communications & Media
Engineering/Development

25. Vendors / 3rd parties
Best of Breed
New Insights
Deepen Capabilities, Hone skills
Consultants

26. 5 full time designers
30+ engagements
25+ workshops
85 Group collaborations
300+ concepts
Several patents pending
…since Jan 2011

27. ?
What
if…
How might
we…

28. Lessons learned (thus far)
1. Collaborative engagements critical to
2. There is a massive appetite for design thinking.!
3. Video is a powerful tool to tell stories.
4. Facilitation requires specific skills, capabilities and
a unique process.
5. Every engagement is different. Design to adapt.
6. Extraordinary Time for change

29. discussion

30. Engagement Model!
Storytelling
Idea preservation!

31. Finding an engagement model…

32. What it looks like…

33. preVIZ
<
your
company
>
Locating opportunities for _______________
New
Offerings
Extend
%
Create
%
(evolutionary) (revolutionary)
Manage
(incremental)
Adapt
(evolutionary) %
Existing
Offerings
Existing New
Users Users

34. Tell
them
where
you
are…

35. You
are
learning
and
discovering
together…

36. “just
enough”
fidelity
in
order
to
make
decisions

37. Knowledge
transfer
inside
the
organizaKon.
Tell
and
‘re-­‐tell’
the
stories.

38. Works
for
small
or
large
engagements

39. NavigaKng
the
abstract
is
important
to
innovaKng

40. Story Telling

43. vimeo.com/24632535

44. www.ebay.com/motors/garage

45. Concept archive & preservation…

47. Sort by
strategic
Corporate
initiatives

48. Thank
you

49. reinventing shopping,!
every single day.!