2. ABOUT ME
Founder: W3 EDGE, W3 MARKUP
CTO: Mashable
Co-host: WordPress Community Podcast
Geek: In General
3. POLL, HAVE YOU OPTIMIZED FOR….
search engines?
conversions?
social media (to drive page views,
engagement, etc)?
performance?
4. BUILDING BLOCKS
Success is relative: define goals
Focus: set limits, make your site a destination
Competitive Analysis: differentiate yourself,
determine what you are not
Traffic Drivers: practice, discover + develop
techniques
Develop your brand: connect with readers,
network
Measure: track, analyze + remain cautiously
optimistic
5. GREAT USER EXPERIENCE *IS* SUCCESS
Progressive enhancement across devices
Consistent brand experience across devices
Don’t make users think
Create rich user experiences
Make your content load first, do whatever it
takes
All of the above means lower bounce rates,
more page views per visit and each new visitor
is more likely to return
6. QUICK TIPS
Enable gzip compression (and minify)
Use XFBML implementation for facebook plugins
Use ShareThis and Tweetmeme, they provide
analytics
Segment Traffic using Google Analytics Campaigns
to URLs you share and use FeedBurner if you don’t
already
Add Facebook Open Graph meta tags to your posts
(plugin?)
Want more? click WordPress Podcast link when you
see it each week right from your WordPress
Dashboard
9. THOUGHTS?
Quick Questions?
Ask.
Long Questions?
Meet me @ the Genius Bar or save them for
the “SEO & Website Optimization” session
with Roy Huiskes
10. THANK YOU
Need more help?
Hire Me!
ftownes@w3-edge.com
http://twitter.com/w3edge