Ken Gunn and Simon Rosenberg of FSP comment on importance of international tourist to European outlet performance.

1. Factory Outlet Center Ochtrup near Münster, Germany
2016 Brings
Big Outlet
Changes
Inside:
Planned Outlet Projects chart NEW: Outlet Perspectives
Outlet ownership changes Outlet growth in Germany
Resolution’s new partnership And much more…
Gloria Outlets
opens in Taiwan

2. MCARTHURGLEN NOVENTA DI PIAVE PHASE IV
A new phase for one of Europe’s most exciting designer outlets.
For leasing contact Patrizia Pinato at Patrizia.Pinato@mcarthurglen.com
or +39 02 888 36864. MCARTHURGLENGROUP.COM

3. Contents
Inside
Advertiser Index
Fashion House Group........................... BC
ICSC European Outlet Conference......... 13
ICSC RECon........................................... 23
McArthurGlen.......................................IFC
Neinver....................................................5
Winter 2016
4 IOJ’s Planned Outlet Centers chart shows 30 new projects
in the pipeline
6 Cover Story: McArthurGlen’s performance drives the
developer’s growth in Germany and beyond
8 Ownership changes come quickly for outlet centers
in Poland, the Czech Republic and Peru
10 Outlet Perspectives: IOJ’s new feature queries the industry on
burning questions. For this issue, outlet executives talk about who
spends more, tourists or locals.
12 Stable stays the course with new outlet centers in Germany
14 Silk Road, RDM keep up a steady outlet pace in China
16 The Outlet! Company and Gloria Hotel Group team up on
Gloria Outlets in Taiwan
18 Nanjing East Outlets opens on a 77-acre site with plenty of
room for expansion and recreation
20 Global News: Construction starts on Noventa di Piave’s fourth
expansion; Fashion House Moscow will launch second phase in
November; Fashion House Bucharest, which opened in 2008,
added three new tenants in late 2015; holiday sales were joyful
for Realm’s portfolio; Rioja wins approvals for Mill Green
project; Millerchip promoted to new position at Realm;
Resolution Property enters a new retail partnership.
Vol. 12 No. 1
International Outlet Journal is a publication for the
non-U.S. factory outlet industry. Copyright © 2016
STaFF
Winter 2016 International Outlet Journal 3
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PAGE 6 PAGE 16PAGE 12

4. 4 International Outlet Journal Winter 2016
Planned Centers
Europe: Planned Phase 1 Outlet Projects, 2016-2019*
name city country Developer/Operator GLA sf GLA m2 date
McArthurGlen Designer Ghent Belgium McArthurGlen Group 215,000 19,995 2019
Outlet Ghent
Prague Outlet Prague Czech Prague Outlet 334,000 31,000 2016
Republic
Billund Quality Outlets Billund Denmark Lalandia/REAM 129,600 12,000
Tallinn Outlet Tallinn Estonia Suda Maja/Rohleder Lumby 134,500 12,509
Zsar Outlet Village Vaalimaa Finland East Finland Real Estate 129,600 12,000 2017
Vaalimaa Luxury Outlet Vaalimaa Finland Gruppo Arcotecnica 115,344 10,680 2017
Outlet Village Helsinki Vantaa Finland Fortus and Glastad Farsund 108,000 10,000
Village d’Aquitaine Bordeaux France Bergerac Outlets SAS 161,500 15,020
Marques Avenue Colmar Colmar France Concepts & Distribution 193,800 18,023
Viaduc Village LaCavalerie France Stone Market 64,670 5,988
The Village, Villefontaine Lyon France Freeport Retail Ltd. 269,100 25,026 2016
McArthurGlen Designer Miramas France McArthurGlen Group 280,000 26,040 2017
Outlet Provence
Le Village des Alpes Nimes France Bergerac Estates Limited 215,278 20,021
(Bellegarde)
Leipzig Fashion Outlet Brehna Germany Stable International 172,200 16,015 2016
Designer Outlet Village Duisburg Germany Freeport Retail Ltd. 280,800 26,114 2017
McArthurGlen Designer Remscheid Germany McArthurGlen Group 286,200 26,500 2017
Outlet Köln (Köln)
Werl The Style Outlets Werl Germany NEINVER 182,992 17,018 2016
MO Fashion Outlet Budapest Hungary Rioja Developments 161,500 15,020
San Pellegrino Outlet Village San Pellegrino Italy Arcus Real Estate 139,900 13,011 2016
Torino Outlet Village Turin Italy Arcus Real Estate 209,900 19,521 2016
Centerfalls Designer Beirut Lebanon Sidcom 324,000 30,132 2016
Outlet Resort
Amsterdam The Style Outlets Amsterdam Netherlands NEINVER 204,520 19,020 2016
Zevenaar Fashion Outlets Zevenaar Netherlands Stable International 194,400 18,000 2018
Algarve The Style Outlets Faro Portugal NEINVER 252,960 23,525 2016
Fashion House Outlet Bucharest Romania FASHION HOUSE Group 189,000 17,500 2016
Centre Bucharest East
FASHION HOUSE Outlet St Petersburg Russia FASHION HOUSE Group 398,000 37,014 2017
Centre St. Petersburg
Viladecans The Style Outlets Barcelona Spain NEINVER 285,252 26,528 2016
Istanbul Fashion Outlet Istanbul Turkey ArcoRetail S.p.A. 559,700 52,052
McArthurGlen Designer Istanbul Turkey McArthurGlen Group 215,300 20,000 2018
Outlet Istanbul (Asia)
McArthurGlen Designer Istanbul Turkey McArthurGlen Group 215,300 20,000 2018
Outlet Istanbul (Europe)
30 planned centers 18 developers/operators 6,622,316 615,272
*11 are planning 2016 openings
Source: VRN/IOJ

5. Experience, Profitability and Future
A quality shopping experience based on location, architectural design, brand mix and services.
The Style Outlets and FACTORY outlet centres offer choices that are functional and efficient while
remaining attractive to shop operators and visitors.
Marketing and leasing strategies that ensure successful results, increasing sales and foot traffic with
a total of 42 million customers visiting our outlet centres in 2014.
And all this upholding the principles of economic and environmental sustainability.
Vicolungo The Style Outlets
311,600 SQ.M. 1,450 SHOPS FRANCE GERMANY ITALY POLAND PORTUGAL SPAIN

6. 6 International Outlet Journal Winter 2016
Cover Story
Long a believer in the
outlet potential of
Germany, MCG adds
a 3rd center there as
plans for a 4th move
forward.
A new joint venture announced
in November gives McArthurGlen the
majority stake in Hütten Holding’s Fac-
tory Outlet Center Ochtrup near Münster
in the Rhine-Ruhr region of northwest-
ern Germany. MCG will operate the
18,000-m2 center, handling its day-to-day
management, marketing and leasing.
FOC Ochtrup was developed in
2004 by fashion and retail entrepreneur
Thomas Dankbar, the principal of
Hütten Holding. His vertical fashion
company Bianca has its factory in
Ochtrup, Already a successful center with
more than 2 million visitors annually,
Ochtrup Outlet is home to 65 tenants
including Nike, Adidas, Liebeskind,
Lacoste, Esprit, Bogner and Tom Taylor.
McArthurGlen Group, which currently
manages 22 centers in nine countries, al-
ready operates two designer outlets in Ger-
many: McArthurGlen Berlin and McAr-
thurGlen Neumünster, near Hamburg. The
group is also investing a further €150 mil-
lion in what will become its fourth German
outlet center, McArthurGlen Remscheid
MC adds FOC Ochtrup
to its German portfolio
Adidas
Airfield
Alfi
Allrounder
Ara Shoes
Armani
Australian Footwear
Bellybutton
Bench
Benvenuto
Betty Barclay
Bianca
BiBA
Björn Borg
Blutsgeschwister
Bogner Fire + Ice
Bugatti
CECEBA Bodywear
Cecil
Clarks
Comma
Converse
Crocs
Daniel Hechter
DC
Depot
Desigual
Diesel
DKNY
Dockers
Dornbusch
Eat Ants
Ecco
Edc by ESPRIT
Esprit
Eterna
Fossil
Gant
Garcia
Gelco
Geox
Gin Tonic
Home
Hunkemöller
Jack & Jones
Jacques Britt
Kahla
Kanz
Kneipp
Lacoste
Lambert
Lemmi
Levi’s
Liebeskind Berlin
Lindt
Marc Aurel
Marc by Marc Jacobs
Marc O’Polo Junior
Marc O’Polo Underwear
Marc Picard
FOC Ochtrup Brands
Maruti
Mephisto
Mexx
Michael Kors
More & More
Möve
Mustang
Nike
O’NEILL Footwear
Only
Otto Kern
Patagonia
Pieces
Pierre Cardin
Puma
Quiksilver
Ravensburger
Redford
Roxy
Salamander
Samsonite
Sanetta
Schiesser
Schwarze Rose
Seidensticker
Sigikid
Signum
Silit
Skägen
Sons and Daughters
Speidel
Steiff
Street One
Superfit
Tom Tailor
Tom Tailor Denim
Tom Tailor Underwear
Vero Moda
Watch Station
WMF
Zodiac
At the center of Factory Outlet Center Ochtrup, which features neoclassic architecture,
is the 123-year-old Gebrüder Laurenz textile building (top photo).

7. Winter 2016 International Outlet Journal 7
near Cologne, due to open in 2017.
Gary Bond, McArthurGlen’s Managing
Director of Development, told IOJ that
MCG has been pursuing this center for a
while. “We’ve known Thomas Dankbar for a
numbers of years,” he said, “and we are de-
lighted to be working with him on taking the
center to the next level. Thomas has incred-
ible contacts throughout Germany – we’re
looking forward to working closely with him
to secure permission to extend the center
by a further 8,000 square-meters. I hope this
will be the first of many new partnerships
across Europe.”
Ochtrup, 1½ hours north of Dusseldorf,
has a huge catchment -- 13 million in a
three-hour radius, Bond said, adding that
McArthurGlen has access to the brands
that German shoppers love. “Germany has
always been a prime target for us because of
its high wages and high spending – and it’s
still underserved by retail.”
Dankbar said that MCG’s track record
will be good for the center and the commu-
nity. “I am very proud of how Ochtrup has
developed since we first opened 11 years ago
with just 5,000 m2 of GLA,” he said. “It is
now time to take the center to the next level.
McArthurGlen’s skills, resources and ways
of working will bring huge benefits to the
center and to the local economy.”
Factory Outlet Center Ochtrup is a 30
minutes from Münster, features neo-
classical architecture and a brick and glass
design. At its center is an iconic 1893
listed building that used to belong to the
Gebrüder Laurenz textile company. c
Within the next three years McArthurGlen plans
to expand the GLA of its 22-center portfolio by 50 per-
cent, growing to almost 900,000 m2 at the end of 2019
from 600,000 m2 today:
4 Seven new projects are under way or in planning, all due
to open by the end of 2019 in Ghent, Málaga, Normandie,
Provence, Remscheid and two in Istanbul. When complet-
ed, the projects will total more than 215,000 m2 of GLA.
4 Seven existing centers are expanding, delivering an ad-
ditional 78,000 m2 worldwide. These expansions will be
at McArthurGlen Designer Outlet Villages in Ashford, Eng-
land; Naples, Venice and Milan, Italy; Parndorf, Austria;
Roermond, The Netherlands; and Vancouver, Canada.
McArthurGlen’s performance factors:
l Portfolio turnover grew to around €3.5 billion between
MCG performance drives
Portfolio’s GLA expansion
the beginning of 2012 and the end of 2015 – an increase
of nearly 30 percent.
l For 2015, McArthurGlen saw double-digit growth in
both footfall and customer spend; tourism sales grew by
more than 40 percent.
l Tourism sales quadrupled between 2010 and 2014. Across
the portfolio, the average spend per international customer
is more than six times the average spend of local customers,
with China as the biggest international customer, account-
ing for more than a third of all tax-free sales. In 2015 tax-free
sales figures grew 25 percent over tax-free sales in 2014.
McArthurGlen, which secures more than 600 leases a
year, added 50 new brands in 2015 to its tenant line-ups.
Some of the new brands include Coach, Cesare Paciotti,
Frey Wille, J. Crew, Kiton, Ports 1961 and Thomas Sabo.
McArthurGlen has acquired a majority stake in Factory Outlet Center Ochtrup,
which was opened in 2004 by Hütten Holdings.

8. Ownership Changes
8 International Outlet Journal Winter 2016
Parque Arauco expands
outlet portfolio in Peru
Santiago, Chile-based Parque Arauco in
December 2015 acquired 100 percent ownership
of Strip Centers del Perú, giving it full control
of two planned projects and three existing cen-
ters, including the 80,730-sf InOutlet Faucett in
Lima. Parque Arauco had previously owned 51
percent of SCP and acquired the remaining 49
percent from prior investor Los Portales.
In January Parque Arauco held the grand
opening of InOutlet Premium in Lúrin, which
is in southern Peru on the Panamericana Sur
Highway. Brands tenanting the 91,800-sf center
include Nike, Adidas, Tommy Hilfiger, Kenneth
Cole, Calvin Klein, Dunkelvolk, and Marathon.
Parque Arauco operates 8.8 million sf of retail
space in Peru, Columbia and Chile. The portfolio includes three
outlet centers in Chile and the two in Peru.
The 274,500-sf Arauco Premium Outlet Buenaventura in
Santiago, Chile opened in 2012. In 2014, the developer opened
the 70,000-sf Arauco Premium Outlet San Pedro in San Pedro
de la Paz, Concepción, and the 75,500-sf Arauco Premium
Outlet Curauma in Valparaíso. The company opened its first
shopping center in Chile in 1982, entered Peru in 2005 and
Colombia in 2008.
LaSalle investment group buys
Futura Park Wroclaw
Wroclaw Futura Park in Poland has been sold by IRUS
European Retail Property Fund to LaSalle Investment Manage-
ment for €27 million. The transaction took place in November,
according to Neinver, which established the IRUS fund in 2007.
The 20,200-m2 project coexists with Neinver’s 14,000-m2
Factory Wroclaw, which has a tenant line-up that includes
Guess, Chicco, O´Neill, Caramelo, Reebok, Samsonite, Miss
Sixty, BillaBong, Mango, Pepe Jeans, Polo Ralph Lauren,
Adidas, Diesel, Hugo Boss, Tommy Hilfiger, Lee, Dockers,
Rip Curl, Desigual, Levis, Nike, Gas, Benetton, Asics, Calvin
Klein, Converse, Gant, Lindt, Puma, Triumph and Vanity Fair.
Neinver will continue to manage Futura Park, which attracts
more than 1.5 million visitors annually.
IRUS Fund portfolio comprises a total of 11 outlet
schemes, located throughout Spain, Portugal, Germany, Italy
and Poland with a total GLA of 265,695 m2. and an appraised
value of € 1,146,900,000.
Neinver is under way on the 25,600-m2 Viladecans The
Style Outlets near Barcelona, set to open this year; the 17,000-
m2 Werl The Style Outlets (between Dusseldorf and Han-
nover) and the 18,000-m2 Amsterdam The Style Outlets in the
Netherlands, set to open in 2017.
Freeport center sold to Austrian
group; ROS will manage it
In November the owners of Austria’s Fashion Outlet
Parndorf acquired Freeport Fashion Outlet in Hate, Czech
Republic, from VIA Group Portfolio. Freeport Retail opened
the 242,200-sf center in 2003.
The site is at the Austria-Czech border 50 miles north of
Vienna and was formerly a duty-free zone. Tenants include
Asics, Clarks, Esprit, Huber, Juicy Couture, Lego Wear,
O’Neill, Pearl Izumi, Ray Ban, Speedo, Tony Perotti,
Wellensteyn and Zwilling. The Parndorf center is 30
miles southeast of Vienna.
The purchaser, Fashion Outlet Parndorf Investment
Group, is a JV of APM Holding and BETHA Zwerenz
& Krause. An additional investor for this purchase is
the pension fund Versorgungswerk der Zahnärztekam-
mer Berlin & Babcock Pensionskasse VVaG.
The Parndorf group has retained ROS Retail Outlet
Shopping for management, marketing and leasing of the
Freeport center. The immediate plan is to upgrade the
tenancy, amenities and marketing of Freeport Fashion
Outlet. ROS now provides services for six outlet centers
– Fashion Outlet Parndorf (Austria), Freeport Outlet
(Czech Republic), Shopinn Brugnato Outlet Village
(Italy) and three in Germany, Designer Outlet Soltau,
City Outlet Bad Munstereifel and Fabrikverkaufe Geis-
lingen, a 19-tenant center near Stuttgart. c
Brands at Parque Arauco’s InOutlet Faucett in Lima, Peru include Billabong,
Calvin Klein Jeans, RipCurl, Tommy Hilfiger and Quiksilver.
Among the 70-plus outlet tenants at Freeport Fashion Outlet in the Czech
Republic are Adidas, Asics, Benetton, Desigual, Geox, Guess and Lacoste.

9. FOR MORE INFORMATION, PLEASE VISIT WWW.ICSC.ORG/2016EOS OR CALL +44 20 7976 3100
#ICSCEUROPE
ICSC European Outlet
Conference
22 March 2016
Business Design Centre, London, United Kingdom
In Association with:
ICSC Global Partners
ICSC European Partners
Save
The
Date!

10. 10 International Outlet Journal Winter 2016
Outlet Perspectives
Colin Brooks
Managing Director, REALM
An analysis of
tourist shoppers
within the Realm
portfolio of outlet
centres in the UK
reveals three key
trends:
The further
people travel,
the greater their one-off spend
Tourists adopt a mindset that helps
them spend as they tend to be more
relaxed and open to impulse purchas-
ing. There is a novelty value, too, from
seeing brands and products that are not
normally so readily available to them in
their home town or country, and they
are inclined to take full advantage of
hard-to-find items.
The further people travel, the
less satisfied they are
The counter-intuitive relationship
between greater spending and lower sat-
isfaction is an example of the sunk-cost
bias – a phenomenon which makes us
behave and shop irrationally. The longer
range outlet shopper may well have set
off with the intention of buying shoes,
luggage and cosmetics but they may
discover a shortage of product in their
specific size or preferred brand. At this
point the voice inside their head will
say “I have travelled nearly two hours
to get here; there must be something I
can buy.” This response results in their
being more purposeful in an effort to
justify the trip, resulting in a higher
spend but overall lower satisfaction as
their original desires were not met.
Locals are loyal;
tourists are fleeting
Local shoppers from the sub 30-min-
ute drive-time have an annualised
spend that is on average four times the
value of tourists who originate from
the 90-minute-plus catchment. Longer
range shoppers are clearly less suscepti-
ble to tactical advertising, which in turn
influences many marketing decisions.
The return on promotional investment
is easier to establish with a local, loyal
and more engaged shopper who spends
less during the visit but more through-
out the year.
Carlos González
Managing Director, NEINVER
Shopping tour-
ism has become an
often-decisive fac-
tor in consumers’
travel experiences.
Although Europe
lags behind Latin
America, Japan and
emerging markets
in this area, we have
detected an increase in foreign visitors
who come to outlet centers proactively,
in search of fashion and accessories.
Targeting both local and foreign
shoppers, certain centers in The Style
Outlets platform, including those in
Italy and Germany, find that tourists ac-
count for about 8 percent of their foot
traffic. The nationalities that buy the
most include Chinese and Russian visi-
tors, who continue to spend more than
average, and we have seen increased
spending by visitors from Kuwait, Saudi
Arabia and, to a lesser extent, Switzer-
land.
As shopping tourism keeps growing
(it could well see an 88 percent increase
by 2019, according to Euromonitor),
the retail sector’s strategy must focus
on meeting the wants and needs of a
fast-growing segment of its customer
base. In fact, in 2014 alone, this type of
traveler spent €217 million on brands
worldwide, and therefore it is vital to
work towards customizing offerings and
generating synergies with public institu-
tions and industry organizations.
Ken Gunn
Partner and Director, FSP
The contribution
made by tourists
to European outlet
performance ranges
from zero to 60 per-
cent of sales. Where
an outlet centre
sits on this range is
determined by many
factors, including
the desirability of its brands, quality of
environment and architecture, proximity
to major tourist attractions, provision of
relevant services (e.g., tourist informa-
tion, tax refund and bureaux de change)
and the ability of managers to provide
first-class customer service (in many
languages) and to work proactively and
strategically with domestic and interna-
tional hospitality industry partners.
It is easy to simply think of tourists as
brand-hungry Chinese or Russians but the
reality is much more diverse. While some
centers serve the world’s major cities,
there are also outlet centres serving large
domestic tourist markets (such as Clarks
Village and Shopinn Brugnato) and others
that are daytrip magnets for large regional
populations (such as Gunwharf Quays
Who really spends
the most at outlets?For the first Outlet Perspectives column, a new feature for IOJ, we
asked five industry executives to describe the difference in spend at outlet
centers between tourists and local shoppers. As you might guess, tourists –
especially internationals – tend to spend more than locals, at least on their one
visit. However, our executives brought up a number of interesting side issues
on this topic, such as how to define a tourist and the yearly value of shoppers
who spend less per visit but come to the center more often. Another surprising
aspect of the tourist/local equation turns out to be satisfaction levels – those
who travel the furthest, well, read on to find out.
Brooks
González
Gunn

11. Winter 2016 International Outlet Journal 11
and McArthurGlen Roermond).
Nearly half of tourism trips involve
visiting friends and families, so even
cities with relatively few recognisable
attractions can still attract large num-
bers of domestic tourists. When FSP
undertook a visitor survey at a rural site
in a relatively unheralded part of the
UK, 75 percent of respondents who
had travelled for longer than 15 minutes
considered themselves to be on a day
out rather than a shopping trip. This
tourist or leisure mindset is one of the
key strengths that differentiates outlet
and full-price shopping venues, and it’s
one of the strongest opportunities for
further growth.
The food and beverage offer at many
outlet centres, particularly those in
France and Germany, is weak and out
of step with the requirements of many
visitors. Tourists typically spend 25
percent more on F&B than they do on
fashion, but F&B is less than 5 percent
of sales at most outlet centres on the
European continent. There are also op-
portunities for leisure, and indeed, many
outlet centers, such as Gunwharf Quays
or Zweibrücken The Style Outlets,
benefit from their adjacency to major
leisure attractions.
International tourists can spend
nearly twice as much per visit as the
average outlet visitor while domestic
tourists spend around one and a half
times the average. While this sounds
very attractive, it is worth remembering
that the potential for repeat visits during
the year is limited. Over the course of
a year for example, FSP’s analysis of
outlet shopper value shows that regular
visitors from the inner catchment can
in fact spend more than three times
the average value of a tourist making a
single annual visit.
Seasonal patterns can also result in
substantial swings from quiet to heav-
ily congested periods, and for some
consumers, this can be a reason not to
visit. It is therefore important to plan
seasonal promotions carefully and to
seek to manage visits across the year.
In FSP’s experience, tourists represent
core business for some outlet centres,
but simply icing on the cake at others.
It is important for operators to recog-
nise the unique tourist/resident value
opportunities that exist at every site
and to adopt an appropriately balanced
approach to attract visitors of all types.
Whether they have travelled halfway
around the planet, or just around the
block, the best outlet centres work hard
to create a sense of enjoyment in their
positioning, seek to curate the perfect
day out experience and provide excep-
tional customer service, which makes all
visitors feel that they are valued guests.
Brendon O’Reilly
Managing Director,
FASHION HOUSE Group
Our experience
in Fashion House
Group is obviously
based on our busi-
ness focus on the
emerging markets
of Central & East-
ern Europe and
Russia, which have
many different
characteristics compared to the outlet
sector in more developed territories.
Consumers in these markets, particu-
larly enthusiastic to acquire Western
European and U.S. brands, use outlet
centers much more regularly, spend-
ing less money per visit but making
regular monthly visits, compared to
the norms of the more developed
economies.
Therefore, what is really important for
our business is the lifetime value of regu-
lar customers, which we see by looking
at their spend with us over a year rather
than only looking at an average trans-
action value per visit. And, of course,
there’s more value in regular customers’
referrals and recommendations.
What is the same in CEE/Russia as in
the global outlet sector is that consum-
ers who travel from further away tend
to spend more per visit and stay longer.
That is practically a universal truth, for
sure. In our Fashion House Outlet Cen-
tres, either in a resort such as Gdańsk or
in the capital cities Warsaw, Bucharest
and Moscow, there is a distinct tourist
element to the customer base. Many are
“shopping tourists” from neighbouring
countries with high prices or limited
supplies of Western goods.
But normally, a high-spending tourist
may well visit only one time, whereas
our enthusiastic local fashionista may
come dozens of times, such that the
lifetime value of the local, regular shop-
per will always be greater.
Simon Rosenberg
Senior Retail Consultant, FSP
Since the 1980s
the evolution of the
outlet centre has been
one where the role of
experiential tourism
has begun to play an
integral part of the
industry’s focus and
growth. Traditionally
the outlet centre role
was to clear high volumes of overstock
from mid-market brand names to do-
mestic shoppers. Global brands would
scorn at the idea of having a large
exposure in such a potentially brand
damaging channel.
Today’s 4th generation outlets (The Vil-
lage format) have given shoppers a destina-
tion that is fun, mixed-use, enticing and is
in effect a destination for a family day out
and in some cases an evening activity, too.
With larger catchments being drawn to
such experiences, global brands are increas-
ingly enhancing their stores to attract those
shoppers in order to see growth and profit-
ability in their own retail portfolios.
The international tourist is an impor-
tant catalyst for spreading loyalty and
engagement back home. Once a custom-
er has bought into the outlet equation of
brands and values, she is more likely to
seek out the brand in other distribution
channels around the world. It is a route
to feeding brand loyalty via the medium
of price, promotion and experience.
Such is the importance of the inter-
national tourist. More and more opera-
tors seek to use translated POS material,
targeted promotions, shuttle buses and
link trips to ensure that whoever the
shoppers are and wherever they originate
from, they will feel compelled to spend.
New outlet developments are now
primarily located close to major cities
with strong motorway and/or rail links.
We know that one key to success is
making sure that tourists from any-
where can arrive at the outlet centre
with seamless efficiency. c
For the Spring 2016 IOJ, Outlet Perspectives will
ask brands, “What common denominators do you
see in the centers where your stores perform the
best? How about commonalities in centers where
your stores struggle?” If you would like to provide
your perspective on this question in 250 words or
less, please send it to IOJ editor Linda Humphers at
lhumphers@icsc.org by Tuesday, 1 March.
O’Reilly
Rosenberg

12. 12 International Outlet Journal Winter 2016
Center Opening
With the 2015 opening of
Fashion Outlet Montabaur,
Germany now supports 12
outlet centers totaling
almost 230,000 m2. Stable
will add another in April.
By LINDA HUMPHERS
Editor in Chief
When Stable International opened
Fashion Outlet Montabaur more than 85
percent occupied on July 31, 2015, the de-
veloper knew the center would perform well.
First, the scheme is right on the A3, between
Cologne and Frankfurt, where 165,000 cars
pass daily – the A3 is Germany’s second-most
frequently traveled motorway. And the center
is just two minutes from the bustling Inter
City Express rail station.
So when 52,000 people visited Fashion Out-
let Montabaur in its first three days, Stable was
even more confident that the center’s perfor-
mance would grow. Five months later, more
than 1.5 million shoppers had visited the center
and turnover is now 20 percent above forecast.
The center’s sleek and open architecture per-
fectly fits the outlet center of the future.
Montabaur is in the geographic center of
the two densely populated regions of Rhine-
Main and Rhine-Ruhr. With a population of
17.5 million within 90 minutes, and an FOC-
relevant demand volume of €4.9 billion, there
is ample, and now proven, sales potential in
this market.
IOJ first reported on Fashion Outlet Mon-
tabaur in 2008, which shows the commitment
required to develop an outlet center in most
of Europe. Between economic downturns
for consumers, investors and brands, tough
approvals processes by concerned munici-
palities, and tenant radius restrictions (now
disallowed), the outlet business isn’t for the
faint-hearted.
But now that Stable has opened the 14,000-
m2 Fashion Outlets Montabaur, the company’s
second German project will open in April.
Stable stays the course
with FOCs in Germany
Asics
Bassetti
Benetton
Better Rich
Betty Barclay
Bruno Banani
Bugatti
Camel Active
Carl Gross
Clarks
Columbia*
Comma
Converse
Desigual
Diesel
Dressler
Esprit
Estella
Fossil
Gaastra
Garcia
G-Star
Hunkemöller
Juvia
Kunert
La Place
Levis
Marc O Polo
Marvelis
Melvin and Hamilton
Michel Herbelin
Möve
Mustang
Nike
Neill
Odlo*
Olea
Pano
Rich and Royal
S. Oliver
Salamander
Schneiders
Society Shop
Stefanel
Tom Tailor
Tommy Hilfiger
Triumph
Vingino
WMF
*opening soon
Fashion Outlet Montabaur tenants
The 14,000-m2 Fashion Outlets Montabaur has seen robust footfall since its
opening day on July 31, 2015.

13. Winter 2016 International Outlet Journal 13
Fashion Outlet Leipzig, also on the
planning list since 2008, is already 90
percent leased. Phase 1 will be 11,000
m2 with space for 65 tenants, which will
be followed by a second phase of 8,000
m2 that will add another 50 shops.
The center’s site is within the triangle
of Leipzig, Halle and Dessau, near the
crossroads of the motorways A9 (from
Munich to Berlin) and A14 (from Dresden
to Hannover). The one-level center, which
will be enclosed to accommodate the
weather in the region, has been designed
in the style of a Victorian market hall.
In other news, Fashion Outlet Rosada,
which Stable manages, reported a 12
percent increase in sales for 2015 com-
pared to 2014. An 8,000-m2 expansion
and complete makeover of the common
areas will open there in May, bringing
the center to 24,396 m2 and more than
100 stores. Fashion Outlet Rosada is in
Roosendaal, the Netherlands, between
Rotterdam and Antwerp. c
Existing Outlet Centers in Germany
Center Developer/Operator GLA sf GLA m2 Opened
Montabaur Fashion Outlet Stable International Development BV 156,600 14,564 2015
McArthurGlen Designer Outlet Neumünster McArthurGlen Group 291,150 27,077 2012
Designer Outlet Soltau Resolution Property 145,000 13,485 2012
Factory Outlet Center Ochtrup McArthurGlen/Retail Development Group 183,000 17,019 2012
McArthurGlen Designer Outlet Berlin McArthurGlen Group 226,000 21,018 2009
Designer Outlets Wolfsburg Outlet Centres International 189,000 17,577 2007
Seemaxx Factory Outlet Center Hesta Immobilien GmbH 48,440 4,505 2006
Ochtum Park Mullmann & Grundstucksverwaltung 66,960 6,227 2006
Ingolstadt Village Value Retail PLC 221,000 20,553 2005
Wertheim Village Value Retail PLC 225,000 20,925 2003
Zweibrucken The Style Outlets NEINVER 226,000 21,018 2001
OutletCity Metzingen Holy AG 484,400 45,049 1995
12 centers 2,462,550 229,017
Source: VRN/IOJ
The architecture of Stable International’s Fashion Outlets Montabaur shows the
clean, sweeping line of steel and glass of modern Germany.

14. 14 International Outlet Journal Winter 2016
Center Opening-Asia
Silk Road, which opened
its third outlet center
in 2015, readies three
more for this year and
and two for 2017.
Chinese consumers who enjoy
dressing in Italian designer apparel and
accessories – at bargain prices – have
found a new Silk Road to these afford-
able luxuries in the spreading network of
Florentia Village Designer Outlet centers.
The joint-venture of Silk Road Holdings
and RDM Asia (which handles operations,
marketing and leasing) has opened three
Florentia Villages in the leading metro
areas of Beijing-Tianjin, Shanghai and the
most recent, in Guangzhou.
The JV has also broken ground on two
more centers with late 2016 opening dates
and has another pair for 2017. In addition
to those projects, as well as expansion to its
Beijing and Shanghai centers, the team also
plans a boutique-sized center of just 4,686
m2 set to open this fall in Hong Kong. The
two-level center will be near the Kowloon
Commerce Center in the Kwai Chung area.
By yearend 2017, the eight Florentia Vil-
lages will total nearly 385,000 m2. Silk Road
anticipates serving 30 million shoppers an-
nually in its eight outlet centers – the three
operating Florentia Villages drew 8 million
visitors during 2015, with combined retail
sales of $700 million, according to RDM.
The latest milestone was the Sept. 24
opening of 31,034-m2 Florentia Village
Guangzhou-Foshan. RDM plans to open
a 16,517-m2 phase 2 by this May, to bring
total Guangzhou GLA to 47,551 m2.
The center opened with about 75 signed
tenants, including 15 with store openings
planned for year this year.
The FV Guangzhou site, on Shugang
Road by the Guangzhou West Express-
way has a 90-minute catchment of at
least 28 million people and is within a
20-minute drive of the city centers of
Guangzhou and Foshan. FV Guangzhou
Silk Road, RDM keep
steady pace in China
Silk Road’s Steady Pace in China
Florentia Village locations GLA sf GLA m2 Opening
Beijing-Tianjin 538,200 50,053 2011
phase 2 86,100 8,007 2017
Shanghai 538,200 50,053 2015
phase 2 322,900 30,030 2017
Guangzhou-Foshan 333,700 31,034 2015
phase 2 177,600 16,517 2016
Chengdu 538,200 50,053 2016
Wuhan 473,600 44,045 2016
Hong Kong Elite 50,382 4,686 2016
Chongqing 538,200 50,053 2017
Qingdao 538,200 50,053 2017
8 Florentia Villages 4,135,282 384,581
Source: RDM Asia
The 31,034-m2 Florentia Village Guangzhou, which opened September 24, 2015, is
Silk Road/RDM’s third outlet center in China since 2011.

15. Winter 2016 International Outlet Journal 15
provides free shuttle bus service every
30 to 40 minutes connecting to Guang-
zhou South Railroad Station, a massive
modern facility that accommodates
four railways including high-speed train
service, as well as subway service.
The center features an underground
facility for a portion of its 2,500 parking
spaces, a concession to the April-to-
September rainy season.
“Consumers have shown an equal
display of interest under dif-
ferent weather conditions.
the footfall has performed
steadier than the expectation,”
Maurizio Lupi, managing direc-
tor, RDM Asia, told IOJ.
In a centerwide promotion
during the first two weeks, shop-
pers who spent €420 in one day
received a €15 gift card, plus
a scratch card with chances to
win merchandise from Bottega
Veneta, Celine, Prada and other
tenants. Lupi said the U.S.-based
brands Coach, Gap and Nike
were among the most popular
stores during the opening period.
Etro, Folli Follie, Inniu, IT, J.
Linderberg, Jorya, S.T. Dupont
and Swarovski were among the
global brands that chose FV
Florentia Village Guangzhou Tenants
Puma
Sammy
Samsonite
Sasa
Skechers
Starbucks
S.T. Dupont
Stella Luna
Subway
Swarovski
Teenie Weenie
Test-Tube
Timberland
Todllon
Tommy Hilfiger
Under Armour*
Venchi*
Versace*
* opening soon
Adidas
Aigle
Anagram*
Armani
Bean Pole*
Brooks Brothers
Calvin Klein Jeans
Calvin Klein Performance
Calvin Klein Underwear
Charriol*
Clarks
Coach
Columbia Sportswear
Converse
Crocs
Daniel Hechter
Ecco
E. Land
Etro
Fed
Fila
Folli Follie
Furla*
Gant
Gap
G-Star Raw*
Guess
Häagen Dazs
Hazzys/Camicissima
Hugo Boss*
Hush Puppies
Inniu
I.T.
Jack & Jones
Jeep
Jessica Episode*
J. Lindeberg
Jorya
KFC
Lacoste
Lancy*
Lee
Levi’s
Lily
Marisfrolg
MaxMara*
Michael Kors*
Moussy
Navigare
New Balance
Nike
The North Face
Ochirly
Only
Philipp Plein*
Pizza Hut
Ports
Guangzhou for their first outlet stores
in southern China.
Florentia Village centers offer a ten-
ant mix tuned toward luxury brands,
with iconic Italian designers from
Armani to Versace prominent among
them. Silk Road promotes the “Visit
Italy without going to Italy” theme,
amplified by extravagant Venetian-style
architecture. For the Chinese New Year
celebration in February, FV Guangzhou
planned to offer both a traditional lion
dance and a Venetian Carnevale parade.
RDM Asia is a unit of Florence,
Italy-based Fingen Group, a diversified
real estate, textiles, retail and financial
business that has a JV with McArthur-
Glen for five outlet centers in Italy.
RDM’s partners in Silk Road Holdings
include Hong Kong-based Gaw Capital,
London-based TH Real Estate and
New York-based Waitex. c
Florentia Village Guangzhou’s Venetian-style architecture goes hand in hand with the center’s “visit Italy without going to Italy”
marketing campaign.

16. 16 International Outlet Journal Winter 2016
Center Opening-Asia
The Outlet! Company and
Gloria Hotel Group team
up to bring Western-style
outlet retailing to Taiwan.
The retail scene in greater
Taipei, capital of the island nation of Tai-
wan, has a new landmark: The 210,867-sf
Gloria Outlets opened by Outlet! Company
and Gloria Hotel Group on Dec. 18. The
center features 90 retailers in a largely open
racetrack layout, something of a novelty
for Taiwanese shoppers. Plans call for three
phases that will ultimately lead to a 590,000-
sf center with more than 250 stores.
The site is in Qingbu, a 45-minute drive
southwest of central Taipei on Local Road 31 just south
of the interchange with Airport Expressway (Highway 2).
More than 9 million people reside within 40 miles of Glo-
ria Outlets in the dense Taipei-Keelung-Taoyuan metropo-
lis of northern Taiwan. A 2015 study by CBRE showed
that Taipei is the world’s fourth most-sought market by
global retailers, behind Tokyo, Singapore and Abu Dhabi.
Gloria Outlets has 2,500 underground parking spaces,
is directly connected to the existing high-speed rail
network, and a platform at the center will connect to an
under-construction rail link to the main airport, Taoyuan
International. At the grand opening, many consumers
arrived by high speed rail, which connects to the relatively
small second floor that houses the 600-seat food court and
a dozen retailers, including Nautica, Nike Factory Store,
Tommy Hilfiger and Under Armour.
Long lines formed at these stores and in front of
other brands. Roots, a Canadian lifestyle brand popular
in Taiwan, offered 90-percent discounts on many prod-
ucts. Hugo Boss, Timberland, Tommy Hilfiger and Tumi
were among retailers with price cuts of 50 percent to 70
percent. Swarovski shoppers signed up for chances to
win a limited edition bracelet. Retailers taking part in a
centerwide promotion for extra-savings coupons included
Aigner, Armani, Polo Ralph Lauren and Roberto Cavalli.
Gloria Outlets’ developers retained Architects Orange,
the California-based firm that has designed outlet centers
for Simon, including Desert Hills Premium Outlets
in Los Angeles and Yeoju Premium Outlets in South
Korea. Surfaces are generally pastel, sleek and smooth,
accented with rough stone and marble textures. Two
sunken plazas help illuminate the parking areas below the
main floor. The larger plaza provides common space for special
events with fountains to tease the senses.
The JV has already begun construction on a 140,470-sf phase
2 with a planned opening by holiday 2016. Further plans call for a
237,900-sf phase 3 to open by holiday 2017.
Gloria Outlets draws
Taiwan’s value shoppers
Designed by architects from California, Gloria Outlets has the pastel
colors and open plan of outlet centers in the U.S.

17. Winter 2016 International Outlet Journal 17
Gloria Outlets Tenants
0918
2020 EYEhaus
Agatha Paris
Agnes b.
Aigner
Alexandre de Paris
Arena
Armani Outlet
Artifacts
Best Hot Pot Restaurant
Brooks Brothers
Calvin Klein Underwear
Chloe Chen
Coach
Columbia
The Cosmetics Company Store
Cotelac
Desigual
Diane Von Furstenberg
Dubu House Korean Cuisine
Dunhill
Ecco
Eden Park Paris
Esprit
Fei Yue Ji Thai & Vietnamese Cuisine
Folli Follie
Funbox
GMP Baby
Gyu-Kaku Japanese Grill
Han House Korean Cuisine
Hanlin Tea Room
Hao Pin Teppan Dishes
Harujuku Kitchen
Hengdeli
Hugo Boss
iCB
JEpoque
J. Lindeberg Stockholm
Jeep
Jimmy Choo
Jorya Outlet
Joseph
Kenzo
Kipling
Kuo Health Chinese Medicinal Cuisine
La Bonta Italian Cuisine
Laetitia Puff & Dessert
Les Enphants Plus
Les Nereides
LeSportsac
Levi’s
Loewe
Michael Kors
Moiselle
Mothercare
Mountain Hardwear
Napapijri
Nautica
New Balance
Nike Factory Store
Nike Golf
Nishiki Ramen
Nordic
Orobianco
Paul & Joe
Paul Frank
Philips
Police
Polo Ralph Lauren Factory
Store
Puma
Ramen Sanji
River Woods
Roberto Cavalli
Roots
Roots Lodge Café
Salvatore Ferragamo
Samsonite
Sanmin
Sentosa Singaporean Cuisine
Starbucks Coffee
Subway
Superdry
Swarovski
Swatch
TGI Fridays
Timberland
Tin Café
Tod’s
Tommy Hilfiger
Tough Jeansmith
Triumph
True Religion
Trussardi
Tsao Di Ting Traditional
Taiwanese Food
Tumi
UGG Australia Outlet Store
Under Armour
Woogo Smoothie
Xian Chu Teppanyaki
Zwilling J.A. Henckels
side of the city opened in 2005
l Leeco Outlet Gongguan District in the university area of
Taipei opened in 2012
l The 500,000-sf E-DA Outlet Mall, in Kaohsiung, east of
Taipei, is part of a complex that includes an amusement park,
entertainment venues, hotels, residences and schools.
Direct competition is due for Gloria Outlets in the form of
Mitsui Outlet Park Linkou in New Taipei City, close to Taoyuan
International and less than 20 miles from Gloria Outlets.
Phase 1 of the planned 485,000-sf center is slated to open by
this spring. The project is a JV of Japan’s Mitsui-Fudosan and
Taiwan-based Farglory Group. c
Gloria Hotel Group is based in Taipei, and The Outlet!
Company has offices in Taipei, Shanghai and Hong Kong.
The duo started a long-term development and management
partnership in 2009. For Gloria Outlets Taiwan they worked
with Cathay Life Insurance, the master plan developer for
the 54-acre site where hotel, entertainment and office space
will also be developed.
TOC’s top executives, Daniel Kelly, president, and Anjelica
Manalo, VP-finance and administration, were previously with
Simon (then Simon Chelsea Premium Outlets) in its Asian
outlet ventures. Rick Mao, VP leasing, has expertise in tenant
negotiation and management for luxury retail properties in the
Taipei market. TOC currently handles the leasing and manage-
ment of two outlet centers in mainland China: Mega Mills in
Shanghai, open since January 2013, and Nanjing East Outlets,
which opened in October 2015 (see story on page 22).
The greater Taipei region is home to at least three other
outlet centers, although the layouts and shopping experi-
ence are quite different from the Gloria Outlets model.
l The multistory Leeco Outlet Neihu District on the east
Shoppers have easy access to Gloria Outlets, which is directly
connected to Taiwan’s high-speed rail network and will soon
link to the island’s main airport.

18. 18 International Outlet Journal Winter 2016
Center Opening-Asia
Nanjing East Outlets
opens with fireworks
The center’s 77-acre site has plenty
of room for expansion and for family
recreation activities, including picnic
space, a Ferris wheel and a 9-hole
miniature golf course.
Nanjing East Outlets, a joint-venture of The
Outlet! Company and WB Outlet Developments, grand
opened in Zhenjiang City on Oct. 1, 2015. Although the
239,206-sf center soft-opened in February 2015, the
autumn event was timed to coincide with and celebrate
the National Holiday in China. Merriment was in the
air, with traditional drum shows, fireworks, flash mob
dances and a fashion show featuring wares from more
than 50 tenants including Adidas, Armani, Coach,
Ermenegildo Zegna, Gap, Nautica, Nike, Replay, Ted
Baker and Under Armour.
Shoppers tapped into cash coupons and gift-with-pur-
chase certificates through both in-store promotions and
centerwide lucky draws. The GM of the 4,736-sf Coach
store said the retailer achieved the highest opening-day
sales of any Coach outlet store in China.
The Nanjing center is at the junction of the S243
Highway and the G25 Expressway, about 30 miles south
of downtown Nanjing, and it is served by shuttle bus and
high speed rail. The 77-acre site has ample space for family
recreation, including a lakeside park with pedal boat rentals,
picnic grill space, children’s playground equipment and a
nine-hole miniature golf course topped off by a 165-ft
Ferris wheel. Eight food retailers are arrayed around the
central food court, which seats 500.
TOC’s partner, WB Outlet Developments, is a
Hong Kong-based consortium that was key in
the land acquisition for the site. Nanjing, the
capital of Jiangsu province, has a metro popu-
lation of 8.2 million.
Construction on a 114,100-sf phase 2 at
the center will start this year and open in
The Outlet! Company and WB Outlet Developments worked to-
gether to develop Nanjing East Outlets; a second phase of 114,000
sf will open in 2017.

19. Winter 2016 International Outlet Journal 19
summer 2017. A 104,400-sf phase 3 has also been proposed.
TOC’s first Chinese project, Mega Mills, opened in Shang-
hai in January 2013. The two-level, 575,000-sf center is a
joint-venture with Shanghai Welead Investment Co., a unit of
the diversified Pearl River Investment Group. That center in-
cludes a nine-screen cinema, a 600-seat food court, a selection
of fast casual restaurants and more than 150 retailers, includ-
ing Balmain, Furla, Gucci, Michael Kors, Roberto Cavalli,
Shanghai Tang, Ted Baker and Versace.
In December 2016, TOC opened with Gloria Hotel Group
the 210,867-sf Gloria Outlets in Taiwan (see page 20 for further
details). The Outlet! Company has not yet started a third main-
land China project, but is considering both the Wuhan and
Zhuhai markets. The developer is also exploring the potential
for outlet centers in Philippines and Thailand. c
Nanjing East Outlets Tenants
361°
Able Jeans
Adidas
Aigle
Aigner
Anne Fontaine
Arc’Teryx
Armani
Beaume
Braun Buffel
BTR
CGX
Charriol
Coach
Columbia
Converse
Crocs
Daniel Hechter
Delsey
Devil Nut
Diesel
Dkode
Ecco
Edwin
Eland
Embry Form
Eminent
Erdos
Ermenegildo Zegna
Etam
Fabi
Ferre Milano
Fila
Folder
Gap
Gas
Giovanni Valentino
Hasbro
He Feng Ting Ramen
Interesting Outdoor
I.T.
Jack Wolfskin
JB Martin
Jorya
Kailas
Kolping
Levi’s
Mandarin Collar
Modesto Bertotto
Mothercare
Nautica
Navigare
New Balance
Nike
Northland
One Way
Palladium
Patagonia
Paul & Joe
Peuterey
Plory
Ports
Rebecca
Replay
Rothschild
Royalway
Salomon
Samsonite
Satchi
Seiko
Starbucks
Stella Luna
Swarovski
Ted Baker
Teenie Weenie
Test-tube
Tru Trussardi
UGG
Under Armour
Yooki
The grand opening of Nanjin East Outlets was delayed to take
advantage of China’s National Holiday, a time of huge promo-
tions and merriment.

20. 20 International Outlet Journal Winter 2016
Global Briefs
Resolution Property has formed
a joint venture with the Chinese invest-
ment group Fosun Property. Formed in
June 2015, the entity is called Resolution
Property Investment Management and
will act as Fosun’s exclusive investment
manager across Europe. Through the
RPIM joint venture, Fosun Property will
be the cornerstone investor in the forth-
coming Resolution Real Estate Fund V.
Resolution Property, which is approach-
ing its 15th year as a value-add investor
in the European retail property sector,
will target Western and Central European
markets, especially gateway locations in
the United Kingdom, Germany, France,
Netherlands, Belgium, Spain, Scandinavia,
Poland, Hungary and Czech Republic.
The company will build on its ex-
tensive track record and proven asset
management approach as a pioneering
value-added investor in European outlet
and shopping center assets. It will seek
opportunities to reposition existing as-
sets through reconfiguration, extension,
redevelopment, rebranding and re-engi-
neering of the tenant line-up.
Meanwhile, Resolution is busy:
l Construction of the 8,000-m2 exten-
sion at Rosada Fashion Outlet in Roos-
endaal, Netherlands, will open in May.
New tenants will include Cecil, Street
One, Adidas, La Place, Van Gils, G-sus
and Gentiluomo.
l At Designer Outlet Soltau, centrally
located between Hamburg, Bremen and
Hanover in Germany, Puma has opened
ResolutionPropertyentersanewretailpartnership
a 370-m2 store. The center is now fully
let with 2015 sales up 12 percent and
footfall up 7 percent.
l More than 40 percent of units in
the 12,000-m2 first phase of the newly
acquired Honfleur Outlet Centre in
Normandy are in legal hands or ad-
vanced negotiations. Phase 1 is due to
open in Q2 2017. The development is a
joint-venture with SHEMA, the French
public/private partnership.
“The demand from top European
brands for strategically-located, high
quality outlet centers remains strong,
reflecting high footfall and healthy cus-
tomer spending power in key regional
markets,” said Michel Nangia, principal
at Resolution Property.
Resolution Property, founded in 1998,
has an outlet portfolio that includes
the aforementioned Rosada, Soltau and
Honfleur centers, as well as McArthur-
Glen Designer Outlet center in Troyes
and in Roubaix.
Holiday sales joyful
for Realm’s portfolio
The Realm portfolio of UK Outlet
Centres delivered particularly strong
year-end and New Year trading figures.
The 2015 totals for footfall were up by
5.1 percent and corresponding turnover
increased by 11.25 percent. While many
full price retailers suffered in the im-
mediate run up to Christmas, the Realm
portfolio saw turnover swell by 6.82
percent in December as a whole, with a
stellar 20.8 percent uplift between Box-
ing Day and New Year.
The categories of sports and outdoor
wear, which have always been outlet
Construction of the 8,000-m2 extension at Resolution Property’s Rosada Fashion Out-
let will open in May. The center is in Roosendaal, Netherlands.
Resolution acquired the 13,500-m2 Designer Outlet Soltau in 2014; the three-year-old
center is at the center of a triangle formed by Hamburg, Hannover and Bremen.

21. Winter 2016 International Outlet Journal 21
Construction starts on Noventa di Piave’s fourth expansion
McArthurGlen has begun con-
struction a €50 million expansion of
its award-winning Noventa di Piave
outlet center near Venice. Polo
Ralph Lauren was the first brand
to sign up for a major store in the
extension, which is due to open by
spring 2017.
Opened in 2008, and with three
expansions under its belt since
then, McArthurGlen Noventa di
Piave is one of Europe’s most
visited designer outlets, welcom-
ing more than 3 million custom-
ers annually. Brands operating
outlet concepts in the center include
Armani, Bottega Veneta, Brioni,
Burberry, Fendi, Ferragamo, Gucci,
Loro Piana, Marc Jacobs, Prada and
Versace.
Over the past three years, the cen-
ter has recorded a 59 percent increase
in visitor numbers and 69 percent in-
crease in sales. A popular destination
for international travellers, long-haul
tourist sales represent 25 per cent of
the center’s total turnover. The stel-
lar performance of the center is why
Noventa di Piave is a major flagship
in the McArthurGlen portfolio of 22
designer outlet centers, including
five in Italy.
The is 40 km from Venice with no
direct outlet competition and with
a population of nearly 5.5 million
within a 90 minute radius. The
26,000-m2 center has 132 luxury
and designer outlets, as well as
eight cafes and restaurants, The
newest expansion will add 6,000
m2 and 25 stores, as well as 1,000
parking places, bringing the center’s
total to 3,500 parking spots.
Winner of the prestigious ICSC
Europe’s ‘Best Established Shop-
ping Centre’ Award 2015,
the Noventa di Piave
designer outlet village
features McArthurGlen’s
signature architectural
style of luxury piaz-
zas, open walkways and
landscaped gardens – in
Noventa’s case inspired
by the elegant palazzos of
Venice and Treviso.
McArthurGlen is also ex-
panding four of its centers
this year:
n McArthurGlen Parndorf,
in Austria, 5,000 m2
n McArthurGlen Ashford,
in England, 9,290 m2
n McArthurGlen Serravale
in Italy, 12,500 m2
n McArthurGlen Roer-
mond in the Netherlands,
15,000 m2
staples (there is a Nike in three out of
every four outlet centers in Europe),
are now very much in ascendancy as the
nation becomes more preoccupied with
health, fitness and wellbeing. Footwear
and apparel for running, gym and leisure
grew by 35 percent across the portfolio.
The eight UK centers operated by
REALM are:
l Clarks Village in Street
l Freeport Braintree
l Freeport Fleetwood
l Freeport Talke
l Junction 32 in Castleford
l Lakeside Village in Doncaster
l London Designer Outlet in Wembley
l Livingston Designer Outlet in Scotland Realm’s 140,000-sf Lakeside Village, which opened in Doncaster, England in 1996,
is one of Europe’s oldest outlet centers.
McArthurGlen’s Designer Village Noventa di Piave near Venice is one of the developer’s top
performers with a 69 percent increase in sales in the last three years.

22. 22 International Outlet Journal Winter 2016
Global Briefs
Fashion House Moscow will launch
second phase in November
Fashion House Group, the largest outlet developer in
the CEE and Russia, started construction in October 2015
on the second phase of its outlet center in Moscow. The
€11 million, 4,500-m2 expansion to Fashion House Moscow
will open on November 4 with 30 new brands, all in time
for this year’s holiday season. The center, a 39,000-m2 en-
closed mall – the first fully enclosed outlet center in Russia
– experienced more than 30 percent sales growth in 2015.
FH Moscow, which opened in June 2013, has become
a popular spot for wedding photos, according to CEO
Brendon O’Reilly. “Whole wedding parties just show
up,” he said. “They love the big fountain and the interior
concept that has a different city theme for each shop-
ping street. They can be photographed in ‘London’ or
‘Milan’ or ‘Paris’ right in Moscow.”
Tenants in FH Moscow include Adidas, Reebok, Nike,
Puma, Lacoste, Le Creuset, Tommy Hilfiger, Benetton, Sam-
sonite, Tom Tailor and Mango. The Red Carpet Alley, dedi-
cated to the high-end fashion stores, includes Blumarine,
Baldessarini, Dirk Bikkembergs, Bea YukMui, P.A.R.O.S.H.,
Doucal’s, Moreschi, Zanotti, Luca di Marco and Versace.
FHG, which is part of Liebrecht & wooD Group, a Europe-
an real estate development company established in 1991,
is also working on Fashion House Outlet Centre St. Peters-
burg. The center’s site is 20 km south of St. Petersburg’s
city center. The infrastructure, including road access, power
and water system connections, traffic lights and bus stops,
has been completed. The €70 million, 20,260-m2 project is
scheduled to open in spring 2017 with 120 store units.
FHG has delivered and currently manages five Fashion
House Outlet Centres: three in Poland (in Gdansk, Sosnow-
iec and Warsaw), one in Bucharest, Romania, and the cen-
ter one in Moscow for a total GLA of more than 86,000 m2.
Fashion House Bucharest, which opened in 2008, added
three new tenants in late 2015 – Sport Vision, R&R Bou-
tique and Issimo Home – and an expanded Tom Tailor store.
Sport Vision, 375 m2, is an international multi-brand
store operator that hosts more than 40 footwear, ap-
parel and equipment labels, including Nike, Adidas, Um-
bro, Reebok, Champion, Converse, Ellese, Puma, Sergio
Tacchini, Carrera, Karrimor and Slazenger
Issimo Home, 78 m2, a manufacturer of premium
home and bath textiles, operates 200 stores in Turkey
and has retail partnerships in 15 countries.
R&R Boutique, 144 m2, a shoe manufacturer, will oper-
ate a multi-brand concept featuring its own creations, as
well as international footwear brands.
Tom Tailor decided to expand its current store in
Fashion House Outlet Centre with an additional 173 m2,
which raised the total area of the store to 320 m2.
In the past 12 months, 10 other new tenants joined
the 20,451-m2 Bucharest outlet center: Guess, Mustang
Jeans, Spanish Kids, Kiddie Rides, Format Lady, Faith by
MD, Nissa, Napoleoni, TED’s, Lacoste & Gant. The center
is next to Bucharest’s ring road with direct access from
the A1 highway, 30 minutes from the city center. The
center has 2,150 parking places and 60 tenants, includ-
ing Puma, Adidas, US Polo, Champion, Stefanel, Mango,
Ecco, Camel Active, Lee Cooper, Nissa, Lacoste and Gant.
Millerchip promoted to
new position at Realm
UK outlet center operations and
management agency
Realm has appointed
Giles Millerchip head
of legal, a newly cre-
ated position. Miller-
chip will be based in
the North West Of-
fice of Realm, sited
in Alderley Edge. He
was formerly head
of legal at McArthurGlen, which he
joined in 2000 after prior experience with
several law firms in Chester and London.
Colin Brooks, managing director of
Realm, said, „We are delighted to have
recruited Giles; he brings a wealth of
specialist legal and leasing experience to
the Realm business.”
Rioja wins approvals
for Mill Green project
The joint venture of Rioja
Developments and U+I won district
council planning committee approval
on Dec. 5, 2015 for their €145 million
Mill Green Designer Village project in
Cannock Chase, Staffordshire, Eng-
land. Phase 1, with a planned opening
in 2018, would have 80 stores, with
another 48 stores and a multi-story
parking garage to be added in phase 2.
The ultimate buildout would encompass
255,730 sf.
The site is just off the major M6 Toll
Road at Eastern Way (Route A460),
about 15 miles northwest of central
Birmingham, and adjoins the Mill Green
Nature Park. The nearest competitor is
Genting Resorts World’s 50-store Out-
lets at Resorts World Birmingham, about
30 miles away, which opened Oct. 15. c
Millerchip
As the Russian ruble tumbles, shoppers head to Fashion
House Moscow, leading the developer to begin construction on
the project’s phase 2, which opens November 4.

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