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European Outlet Centres
An Introduction




                          FSP RETAIL BUSINESS CONSULTANTS
Provision
  41 major Outlet Centres in the UK
    Total floor space (gross): 593,000m2
    Average floor space (gross): 15,350m2

  113 major Outlets Centres in Western Europe (excluding UK)
    Total floor space (gross): 2,104,000m2
    Average floor space (gross): 18,625m2


  19 major Outlets Centres in Central & Eastern Europe (excluding Turkey)
    Total floor space (gross): 346,500m2
    Average floor space (gross): 18,240m2




                                                                            FSP RETAIL BUSINESS CONSULTANTS
Variety of Formats




                      Town Centre   Outlet Park      Outlet Village




                      Outlet Mall   Mill Village   Factory Conversion
3   August 28, 2012                                     FSP RETAIL BUSINESS CONSULTANTS
Top Occupiers




4   August 28, 2012   FSP RETAIL BUSINESS CONSULTANTS
Top Occupiers
                                                                                                                                         # in
                                                                                                          # Outlet # in CEE
Retailer                    Country of Origin     Merchandise Category        FISH     Price Position                         # in UK   Western
                                                                                                           Stores Countries
                                                                                                                                        Europe
Nike Factory Store                USA                Sportswear/equip          YI      Upper Middle         87       15         21        51
Adidas                          Germany              Sportswear/equip         FS           Middle           66       17         11        38
Puma                            Germany              Sportswear/equip         AS           Middle           64       16         1         47
Reebok                       United Kingdom          Sportswear/equip         AS          Middle            54       13         11        30
Home & Cook                      France         Household Accessories/Gifts    0           Middle           52        7         4         41
Tommy Hilfiger                    USA                  Womenswear              AI      Upper Middle         50        8         5         37
Desigual                         Spain                 Womenswear              YI      Upper Middle         48        1         1         46
Guess                             USA                  Womenswear             AF       Upper Middle         43        4         3         36
Timberland                        USA                    Footwear              AI      Upper Middle         42        5         9         28
Lacoste                          France                 Menswear              FS       Upper Middle         42        3         8         31
Calvin Klein Underwear            USA                    Lingerie              AI      Upper Middle         42        0         9         33
Samsonite                         USA               Handbags/Luggage          AS       Upper Middle         41        3         7         31
Lindt                          Switzerland           Food Specialists          0       Upper Middle         41        3         2         36
Calvin Klein Jeans                USA                  Womenswear              AI      Upper Middle         39        0         4         35
United Colors of Benetton         Italy                Womenswear             AS           Middle           38        9         2         27
Le Creuset                       France         Household Accessories/Gifts    AI      Upper Middle         38        1         13        24
Diesel                            Italy                Womenswear              AI      Upper Middle         37        4         2         31
Levi's                            USA                   Menswear              AS           Middle           36        7         6         23
Triumph                         Germany                Womenswear             FS           Middle           34        9         2         23
Gant                              USA                   Menswear               AI      Upper Middle         34        3         2         29
Claire’s                          USA                    Jewellery            YS           Middle           33        2         29            2
Pepe Jeans                   United Kingdom             Menswear               YI      Upper Middle         33        7         0         26
Mountain Warehouse           United Kingdom          Sportswear/equip         AS          Middle            32        2         28            2
Cotton Traders               United Kingdom            Womenswear             FS     Lower Middle/Value     31        0         31            0
Billabong                       Australia               Menswear               YI         Middle            29        1         6         22

                                                                                                                                Source: FSP
5   August 28, 2012                                                                                               FSP RETAIL BUSINESS CONSULTANTS
Plus Designer Brands




6   August 28, 2012    FSP RETAIL BUSINESS CONSULTANTS
Top Luxury / Premium Occupiers
                                                                                                                           # in
                                                                                                # Outlet # in CEE
Retailer              Country of Origin     Merchandise Category        FISH   Price Position                     # in UK Western
                                                                                                 Stores Countries
                                                                                                                          Europe
Jerem                      France                 Menswear              FS       Premium          23       1          0          22
Polo Ralph Lauren           USA                 Womenswear              AS       Premium          23       0          7          16
Escada                    Germany               Womenswear              AF        Luxury          20       0          1          19
Baldinini                    Italy                 Footwear             AS       Premium          20       0          0          20
Burberry               United Kingdom             Menswear              AF        Luxury          19       0          5          14
Hugo Boss                 Germany                 Menswear              AI        Luxury          18       0          4          14
Versace                      Italy              Womenswear              AF        Luxury          16       0          3          13
Frette                       Italy          Textiles & Furnishings      AI        Luxury          14       0          0          14
Furla                        Italy           Handbags/Luggage           AF       Premium          14       0          1          13
Basler                    Germany               Womenswear              CI       Premium          13       0          2          11
Bally                   Switzerland                Footwear             CI        Luxury          13       0          3          10
La Perla                     Italy              Womenswear              AF        Luxury          13       0          1          12
Guru                         Italy              Womenswear              YF       Premium          13       1          0          12
Pollini                      Italy                 Footwear             AS       Premium          13       0          0          13
Gattinoni                    Italy              Womenswear              AI       Premium          12       0          0          12
Kathy Van Zeeland           USA              Handbags/Luggage           YF       Premium          12       0          1          11
Valentino                    Italy              Womenswear              AI        Luxury          11       0          1          10
Bayard                  Switzerland               Menswear              AI       Premium          11       0          0          11
Michael Kors                USA                 Womenswear              CI       Premium          11       0          2           9
Bose                        USA                 Brown Goods             AI       Premium          10       0          7           3
Armani                       Italy                Menswear              AF        Luxury          10       0          2           8
Pull Love                    Italy              Womenswear              CS       Premium          10       0          0          10
Oneida                      USA           Household Accessories/Gifts   CS       Premium           9       0          8           1
Prada                        Italy              Womenswear              AF        Luxury           9       0          1           8
Enrico Coveri                Italy           Handbags/Luggage           AF       Premium           8       0          0           8
                                                                                                                      Source: FSP
7   August 28, 2012                                                                                      FSP RETAIL BUSINESS CONSULTANTS
Located Close to Densely Populated Areas




                                                        Source: FSP
8   August 28, 2012                        FSP RETAIL BUSINESS CONSULTANTS
Increasingly Associated with Leisure Activities
      Leisure plays a vital role in performance
      Consumers drive further to reach Outlet Centres with strong leisure opportunities
      Outlet Centres which offer a strong and appropriate leisure experience achieve nearly double
      the turnover and significantly higher footfall than those which do not




9   August 28, 2012                                                              FSP RETAIL BUSINESS CONSULTANTS
Rapidly Expanding

                         450,000

                         400,000

                         350,000
Additional Space (sqm)




                         300,000

                         250,000

                         200,000

                         150,000

                         100,000

                           50,000

                                     0
                                           1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

                                              United Kingdom     Italy    France     Germany       Spain     Other European Countries


10                       August 28, 2012                                                                            FSP RETAIL BUSINESS CONSULTANTS
With Opportunities for Future Development




                                                         Source: FSP
11   August 28, 2012                        FSP RETAIL BUSINESS CONSULTANTS
Performance *
  41 major Outlet Centres in the UK
    Average footfall 3.2 million a year
    Average annual turnover: €53.6m
    Average sales density: €3,500/m2

  113 major Outlets Centres in Western Europe (excluding UK)
    Average footfall 2.4 million a year
    Average annual turnover: €62.5m
    Average sales density: €3,350/m2

  19 major Outlets Centres in Central & Eastern Europe (excluding Turkey)
    Average footfall 1.9 million a year
    Average annual turnover: €35.1m
    Average sales density: €1,860/m2


                                                                                   (* FSP Estimates)



                                                                            FSP RETAIL BUSINESS CONSULTANTS
Major Operators
  McArthurGlen (UK)
     472,000m2
     21 Sites
  Neinver (Es)
     284,000m2
     14 Sites
  Value Retail (UK)
    176,000m2
    9 Sites
  Fashion House (UK)
    162,000m2
    8 Sites
  Realm (UK)
    143,000m2
    9 Sites
  Concepts & Distribution (Fr)
     132,500m2
     9 Sites
                                 FSP RETAIL BUSINESS CONSULTANTS
FSP ADVISES ON ALL CRUCIAL ISSUES RELATING TO
RETAIL STRATEGY, OCCUPIER PERFORMANCE,
ASSET MANAGEMENT AND IMPLEMENTATION




                                FSP RETAIL BUSINESS CONSULTANTS
FSP Outlet Services




 PRE-ACQUISITION & DUE DILIGENCE       MARKET INTELLIGENCE                STRATEGY                   LEASING SUPPORT




 Pre Acquisition –                 Feasibility –                  Asset Strategy –              Leasing Support –
 analysis of turnover growth       assessment of catchments,      recommendation of             use of catchment,
 potential, risks and              competition, demographics      operational, leasing and      demographic and spend
 opportunities                     and consumer expenditure,      marketing actions to grow     data plus benchmark,
                                   optimum retail mix, ideal      footfall and sales based      and portfolio analysis to
                                   occupiers and likely trading   upon assessment of            attract target occupiers
                                   performance                    performance



15                                                                                            FSP RETAIL BUSINESS CONSULTANTS
Track Record - Outlet Centres
      The FSP team has worked on more than 60 outlet centres in 25 European countries
      FSP’s expertise includes performance, operations, marketing and leasing experience
      FSP advises, Investors, Operators, Asset Managers, Occupiers and Industry Consultants
           Alpenrhein Village, Landquart, CH – Pre Acquisition
           Andalucía Outlet Village, Malaga, ES – Feasibility and Tenant Mix
           Blackpool Pleasure Beach, Blackpool, UK – Feasibility and Tenant Mix
           Campera Outlet, Lisbon, PT – Pre Acquisition
           Cheshire Oaks, Chester, UK - Performance and Tenant Mix
           Clarks Village, Street, UK – Feasibility, Performance and Tenant Mix
           Duisburg Designer Outlet, Duisburg, DE – Leasing
           Fashion Arena, Prague, CZ – Feasibility and Tenant Mix
           Festival Park, Ebbw Vale, UK - Performance and Leasing
           Gate Tallinn, Tallinn, EE – Feasibility, Concept and Tenant Mix
           Gunwharf Quays, Portsmouth, UK - Performance and Tenant Mix
           Holmstaden Outlet, Kolding, DK – Feasibility, Concept and Tenant Mix
           Junction 32, Castleford, UK – Performance and Tenant Mix
           Junction One, Antrim, UK – Feasibility, Performance and Leasing
           Le Village des Alpes, Bellegarde Sue Valserine, FR – Feasibility and Tenant Mix
           Neumunster Designer Outlet, Neumunster, DE – Initial Feasibility
           One Fashion Outlet, Bratislava, SK – Feasibility and Tenant Mix
           Oslo Outlet Village, Oslo, NO – Feasibility and Tenant Mix
           Park Avenue, Bilbao, ES - Performance and Tenant Mix
           Premier Outlets Center, Budapest, HU – Performance and Tenant Mix
           Rosada Factory Outlet, Roosendaal, NT – Pre Acquisition
           Springfields, Spalding, UK - Feasibility, Concept and Leasing
           Swindon Designer Outlet, Swindon, UK – Feasibility and Tenant Mix
16   August 28, 2012                                                                         FSP RETAIL BUSINESS CONSULTANTS
Testimonials

I am very pleased to have given the approval to the research as this really does appear to me to
be money well spent”
Robert Wood, Fund Manager, Continental European Real Estate




“FSP produced summary research to help market our scheme to retailers. It has been gold for
our agents”
Ian Sanderson, Development Director




                                                                              FSP RETAIL BUSINESS CONSULTANTS
Why FSP?
Quality
     FSP’s key personnel
     Depth of retailer insight
     Clarity of advice
     Research best practice
     Client base

Experience
     Over 35 years consulting experience
     Over 100 years operational retailing experience
     International track record in 25 countries
     Focus on Investors / Asset Managers

Relevance
     Customer / Occupier based approach
     Every project is bespoke
     Use of local research teams
     Actionable recommendations

Service / Partnership
     Attention to detail
     Clarity of reporting
     Adherence to project deadlines
     Working with all asset management professionals
     Active participation to achieve opportunities
     Focus on continuing long term relationships
18                                                     FSP RETAIL BUSINESS CONSULTANTS
Ken Gunn              Sandor Balogh            FSP RETAIL BUSINESS
Director              European Consultant      CONSULTANTS
                                               19 Manor Courtyard
T +44(0)1949 474740   T +44(0)1949 474740      Hughenden Avenue
M +44(0)7773 779919   M +44(0)7824 430211      High Wycombe
F +44(0)1494 474262   F +44(0)1494 474262      UK, HP13 5RE
ken@fspretail.co.uk   sandor@fspretail.co.uk   T +44(0)1494 474740
                                               F +44(0)1494 474262
                                               admin@fspretail.co.uk
                                               www.fspretail.co.uk
                                               www.snap-shop.co.uk

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European outlet centres

  • 1. European Outlet Centres An Introduction FSP RETAIL BUSINESS CONSULTANTS
  • 2. Provision 41 major Outlet Centres in the UK Total floor space (gross): 593,000m2 Average floor space (gross): 15,350m2 113 major Outlets Centres in Western Europe (excluding UK) Total floor space (gross): 2,104,000m2 Average floor space (gross): 18,625m2 19 major Outlets Centres in Central & Eastern Europe (excluding Turkey) Total floor space (gross): 346,500m2 Average floor space (gross): 18,240m2 FSP RETAIL BUSINESS CONSULTANTS
  • 3. Variety of Formats Town Centre Outlet Park Outlet Village Outlet Mall Mill Village Factory Conversion 3 August 28, 2012 FSP RETAIL BUSINESS CONSULTANTS
  • 4. Top Occupiers 4 August 28, 2012 FSP RETAIL BUSINESS CONSULTANTS
  • 5. Top Occupiers # in # Outlet # in CEE Retailer Country of Origin Merchandise Category FISH Price Position # in UK Western Stores Countries Europe Nike Factory Store USA Sportswear/equip YI Upper Middle 87 15 21 51 Adidas Germany Sportswear/equip FS Middle 66 17 11 38 Puma Germany Sportswear/equip AS Middle 64 16 1 47 Reebok United Kingdom Sportswear/equip AS Middle 54 13 11 30 Home & Cook France Household Accessories/Gifts 0 Middle 52 7 4 41 Tommy Hilfiger USA Womenswear AI Upper Middle 50 8 5 37 Desigual Spain Womenswear YI Upper Middle 48 1 1 46 Guess USA Womenswear AF Upper Middle 43 4 3 36 Timberland USA Footwear AI Upper Middle 42 5 9 28 Lacoste France Menswear FS Upper Middle 42 3 8 31 Calvin Klein Underwear USA Lingerie AI Upper Middle 42 0 9 33 Samsonite USA Handbags/Luggage AS Upper Middle 41 3 7 31 Lindt Switzerland Food Specialists 0 Upper Middle 41 3 2 36 Calvin Klein Jeans USA Womenswear AI Upper Middle 39 0 4 35 United Colors of Benetton Italy Womenswear AS Middle 38 9 2 27 Le Creuset France Household Accessories/Gifts AI Upper Middle 38 1 13 24 Diesel Italy Womenswear AI Upper Middle 37 4 2 31 Levi's USA Menswear AS Middle 36 7 6 23 Triumph Germany Womenswear FS Middle 34 9 2 23 Gant USA Menswear AI Upper Middle 34 3 2 29 Claire’s USA Jewellery YS Middle 33 2 29 2 Pepe Jeans United Kingdom Menswear YI Upper Middle 33 7 0 26 Mountain Warehouse United Kingdom Sportswear/equip AS Middle 32 2 28 2 Cotton Traders United Kingdom Womenswear FS Lower Middle/Value 31 0 31 0 Billabong Australia Menswear YI Middle 29 1 6 22 Source: FSP 5 August 28, 2012 FSP RETAIL BUSINESS CONSULTANTS
  • 6. Plus Designer Brands 6 August 28, 2012 FSP RETAIL BUSINESS CONSULTANTS
  • 7. Top Luxury / Premium Occupiers # in # Outlet # in CEE Retailer Country of Origin Merchandise Category FISH Price Position # in UK Western Stores Countries Europe Jerem France Menswear FS Premium 23 1 0 22 Polo Ralph Lauren USA Womenswear AS Premium 23 0 7 16 Escada Germany Womenswear AF Luxury 20 0 1 19 Baldinini Italy Footwear AS Premium 20 0 0 20 Burberry United Kingdom Menswear AF Luxury 19 0 5 14 Hugo Boss Germany Menswear AI Luxury 18 0 4 14 Versace Italy Womenswear AF Luxury 16 0 3 13 Frette Italy Textiles & Furnishings AI Luxury 14 0 0 14 Furla Italy Handbags/Luggage AF Premium 14 0 1 13 Basler Germany Womenswear CI Premium 13 0 2 11 Bally Switzerland Footwear CI Luxury 13 0 3 10 La Perla Italy Womenswear AF Luxury 13 0 1 12 Guru Italy Womenswear YF Premium 13 1 0 12 Pollini Italy Footwear AS Premium 13 0 0 13 Gattinoni Italy Womenswear AI Premium 12 0 0 12 Kathy Van Zeeland USA Handbags/Luggage YF Premium 12 0 1 11 Valentino Italy Womenswear AI Luxury 11 0 1 10 Bayard Switzerland Menswear AI Premium 11 0 0 11 Michael Kors USA Womenswear CI Premium 11 0 2 9 Bose USA Brown Goods AI Premium 10 0 7 3 Armani Italy Menswear AF Luxury 10 0 2 8 Pull Love Italy Womenswear CS Premium 10 0 0 10 Oneida USA Household Accessories/Gifts CS Premium 9 0 8 1 Prada Italy Womenswear AF Luxury 9 0 1 8 Enrico Coveri Italy Handbags/Luggage AF Premium 8 0 0 8 Source: FSP 7 August 28, 2012 FSP RETAIL BUSINESS CONSULTANTS
  • 8. Located Close to Densely Populated Areas Source: FSP 8 August 28, 2012 FSP RETAIL BUSINESS CONSULTANTS
  • 9. Increasingly Associated with Leisure Activities Leisure plays a vital role in performance Consumers drive further to reach Outlet Centres with strong leisure opportunities Outlet Centres which offer a strong and appropriate leisure experience achieve nearly double the turnover and significantly higher footfall than those which do not 9 August 28, 2012 FSP RETAIL BUSINESS CONSULTANTS
  • 10. Rapidly Expanding 450,000 400,000 350,000 Additional Space (sqm) 300,000 250,000 200,000 150,000 100,000 50,000 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 United Kingdom Italy France Germany Spain Other European Countries 10 August 28, 2012 FSP RETAIL BUSINESS CONSULTANTS
  • 11. With Opportunities for Future Development Source: FSP 11 August 28, 2012 FSP RETAIL BUSINESS CONSULTANTS
  • 12. Performance * 41 major Outlet Centres in the UK Average footfall 3.2 million a year Average annual turnover: €53.6m Average sales density: €3,500/m2 113 major Outlets Centres in Western Europe (excluding UK) Average footfall 2.4 million a year Average annual turnover: €62.5m Average sales density: €3,350/m2 19 major Outlets Centres in Central & Eastern Europe (excluding Turkey) Average footfall 1.9 million a year Average annual turnover: €35.1m Average sales density: €1,860/m2 (* FSP Estimates) FSP RETAIL BUSINESS CONSULTANTS
  • 13. Major Operators McArthurGlen (UK) 472,000m2 21 Sites Neinver (Es) 284,000m2 14 Sites Value Retail (UK) 176,000m2 9 Sites Fashion House (UK) 162,000m2 8 Sites Realm (UK) 143,000m2 9 Sites Concepts & Distribution (Fr) 132,500m2 9 Sites FSP RETAIL BUSINESS CONSULTANTS
  • 14. FSP ADVISES ON ALL CRUCIAL ISSUES RELATING TO RETAIL STRATEGY, OCCUPIER PERFORMANCE, ASSET MANAGEMENT AND IMPLEMENTATION FSP RETAIL BUSINESS CONSULTANTS
  • 15. FSP Outlet Services PRE-ACQUISITION & DUE DILIGENCE MARKET INTELLIGENCE STRATEGY LEASING SUPPORT Pre Acquisition – Feasibility – Asset Strategy – Leasing Support – analysis of turnover growth assessment of catchments, recommendation of use of catchment, potential, risks and competition, demographics operational, leasing and demographic and spend opportunities and consumer expenditure, marketing actions to grow data plus benchmark, optimum retail mix, ideal footfall and sales based and portfolio analysis to occupiers and likely trading upon assessment of attract target occupiers performance performance 15 FSP RETAIL BUSINESS CONSULTANTS
  • 16. Track Record - Outlet Centres The FSP team has worked on more than 60 outlet centres in 25 European countries FSP’s expertise includes performance, operations, marketing and leasing experience FSP advises, Investors, Operators, Asset Managers, Occupiers and Industry Consultants Alpenrhein Village, Landquart, CH – Pre Acquisition Andalucía Outlet Village, Malaga, ES – Feasibility and Tenant Mix Blackpool Pleasure Beach, Blackpool, UK – Feasibility and Tenant Mix Campera Outlet, Lisbon, PT – Pre Acquisition Cheshire Oaks, Chester, UK - Performance and Tenant Mix Clarks Village, Street, UK – Feasibility, Performance and Tenant Mix Duisburg Designer Outlet, Duisburg, DE – Leasing Fashion Arena, Prague, CZ – Feasibility and Tenant Mix Festival Park, Ebbw Vale, UK - Performance and Leasing Gate Tallinn, Tallinn, EE – Feasibility, Concept and Tenant Mix Gunwharf Quays, Portsmouth, UK - Performance and Tenant Mix Holmstaden Outlet, Kolding, DK – Feasibility, Concept and Tenant Mix Junction 32, Castleford, UK – Performance and Tenant Mix Junction One, Antrim, UK – Feasibility, Performance and Leasing Le Village des Alpes, Bellegarde Sue Valserine, FR – Feasibility and Tenant Mix Neumunster Designer Outlet, Neumunster, DE – Initial Feasibility One Fashion Outlet, Bratislava, SK – Feasibility and Tenant Mix Oslo Outlet Village, Oslo, NO – Feasibility and Tenant Mix Park Avenue, Bilbao, ES - Performance and Tenant Mix Premier Outlets Center, Budapest, HU – Performance and Tenant Mix Rosada Factory Outlet, Roosendaal, NT – Pre Acquisition Springfields, Spalding, UK - Feasibility, Concept and Leasing Swindon Designer Outlet, Swindon, UK – Feasibility and Tenant Mix 16 August 28, 2012 FSP RETAIL BUSINESS CONSULTANTS
  • 17. Testimonials I am very pleased to have given the approval to the research as this really does appear to me to be money well spent” Robert Wood, Fund Manager, Continental European Real Estate “FSP produced summary research to help market our scheme to retailers. It has been gold for our agents” Ian Sanderson, Development Director FSP RETAIL BUSINESS CONSULTANTS
  • 18. Why FSP? Quality FSP’s key personnel Depth of retailer insight Clarity of advice Research best practice Client base Experience Over 35 years consulting experience Over 100 years operational retailing experience International track record in 25 countries Focus on Investors / Asset Managers Relevance Customer / Occupier based approach Every project is bespoke Use of local research teams Actionable recommendations Service / Partnership Attention to detail Clarity of reporting Adherence to project deadlines Working with all asset management professionals Active participation to achieve opportunities Focus on continuing long term relationships 18 FSP RETAIL BUSINESS CONSULTANTS
  • 19. Ken Gunn Sandor Balogh FSP RETAIL BUSINESS Director European Consultant CONSULTANTS 19 Manor Courtyard T +44(0)1949 474740 T +44(0)1949 474740 Hughenden Avenue M +44(0)7773 779919 M +44(0)7824 430211 High Wycombe F +44(0)1494 474262 F +44(0)1494 474262 UK, HP13 5RE ken@fspretail.co.uk sandor@fspretail.co.uk T +44(0)1494 474740 F +44(0)1494 474262 admin@fspretail.co.uk www.fspretail.co.uk www.snap-shop.co.uk