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Social Media in Built Environment Research

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Martin Brown
Martin Brown

Presentation to CSD at UCLAN 25 Jan 2013

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! Constructing social media! in research martin brown advocacy | @fairsnape | consulting
• built environment! • centre for sustainable development! • content
We all want better communications
in a world that is connected
and increasingly transparent
... and carbon aware Changing Behaviour constructco2.com
in a world that is becoming ever more socially responsible
Who Cares Wins Why good business is better business! ! David Jones writes that only the businesses that behave responsibly will survive the 'Age of Damage' ! ! and cites social media as the driver for the biggest transformation to business in a generation.!! martin brown e: fairsnape@gmail.com t: @fairsnape
A world that loves to share ... creativecommoners
that finds services online ... Architect Map! @SuButcher
that seeks innovation! ! and differentiation
"Currently few better ways of learning, sharing and advancing construction sustainability, than through social media" Martin Brown! Why Construction should engage with social media! Guardian Sustainable Business, Built Environment Hub
Star Gazing Innovative Solid and Reliable Grounded
Construction ! ! unlocking ! ! the potential of social media ! martin brown e: fairsnape@gmail.com t: @fairsnape
social what? martin brown e: fairsnape@gmail.com t: @fairsnape
There go my people I must find out “ ! where they are ! going so I can lead them.” French politician Alexandre Ledru-Rollin
http://www.davidmeermanscott.com/
“If we don’t get this right Gen X and Gen Y won’t want to work for us but they will want to work for someone else” “you cant hide anything from us … we are to social media savvy”
Why use social media in construction?! ! What’s the ROI? visibility intelligence communicate learn + share martin brown e: fairsnape@gmail.com t: @fairsnape
to see and be seen! build relationships! be innovative! visibility punch above weight martin brown e: fairsnape@gmail.com t: @fairsnape
leads ! client ! competitor! intelligence technology martin brown e: fairsnape@gmail.com t: @fairsnape
staff + clients + people conversations ! communicate projects! communities! collaborative bids martin brown e: fairsnape@gmail.com t: @fairsnape
sustainability! learn + share best practice! research! good news martin brown e: fairsnape@gmail.com t: @fairsnape
CSD! social media
“Blogging is quite simply, one of the most important things that an academic should be doing right now” http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/
Blogging martin brown e: fairsnape@gmail.com t: @fairsnape
Blogging www.centreforsustainabledevlopment.wordpress.com
LISTS! ! #hashtags! ! Tweetchats @CSDUCLan
CSD Page! ! Profiles! ! Discussion Groups
social media support www.fairsnape.com martin brown e: fairsnape@gmail.com t: @fairsnape
What to Share? How to Share? Who to Share?
References:! ! ! centreforsustainabledevlopment.wordpress.com! ! fairsnape.com! ! http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/ ! ! ! ! ! martin brown advocacy | @fairsnape | consulting

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