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Constructing social media martin brown
 
fairsnape  isite   blog @fairsnape
 
socialwhat?
lets think real time web getting under the www
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
What do people see when  they look for you on-line? On the Web? Across social media?
 
 
 
 
 
visibility intelligence learn   + share communicate see and be seen be innovative punch above weight leads industry + Market  client + competitor  sustainability best Practice good news staff + clients … people  collaborative working  relationships Why use social media in construction ? What’s the ROI? conversations
 
 
 
Real-time twitter Tweetchats … #GVischat #TBIMchat #AIAchat #Futrchat #CSRchat “ brilliant use of twitter for learning, sharing, brainstorming”
Construction  unlocking   the potential of social media
Where to start? 1. In the Boardroom
Stargazing Grounded Balance of  Continuity  and  Change .
French politician Alexandre Ledru‐Rollin “ There  go my  people  I must find out    where  they are  going  so I can  lead  them.”
“ We are encouraging use of social media as a method for continuing the conversations with our clients,” “ The risks of using the media are the same risks that you have with any employee representing the company.  “ If you teach your staff how to talk about the company and how to interact with the public regarding the company, then these platforms are not an issue.”
http://www. davidmeermanscott .com/
“ If we don’t get this  right  Gen X and Gen Y   won’t want to work for us but they will want to work for   someone else ” “ you cant hide anything from us … we are to social media savvy”
Where to start? 1. In the Boardroom 2. Communications
Poor communications at the root of most construction problems?
Blogs new look project diaries? Learning from clients “ The value of what we know is sharing it”
Communicating ….
sharing ….
informative ….
dairy ….
progress ….
Where to start? 1. In the Boardroom 2. Communications 3. On projects
There’s an app …
Site Diary   Making  Site Images  work + = ?
Where to start? 1. In the Boardroom 2. Communications 3. On projects 4. Winning Work / PR
Bid and PQQ Production Collaborative input to bids
Bids  and  Interviews Contractor Interview Team  Project Team  Client
this presentation online   Great for getting wider reach of your presentations and …  Introducing  QR Codes
Web  Project Sheets Links to   Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code  (for accessing online info from printed version) Allow Feedback RSS  Sharing onwards Make project sheets come alive again
…  limitless opportunities for QR codes Source:  SMPR @katiebrowntweets
One:  Tune In Two:  Tune Out Three:  Get Amplified Four:  Link in Five:  Google + Drop it   Six:  Blog it Seven:  Know it  Eight:  Make it live Nine:  Share it Ten:  QR Code it    Win Work with social media
Where to start? Board level  Explore your digital visibility  Engage with linkedin and twitter Learn share and collaborate  Put site pictures to work Use in project sheets and bids
Construction  managing   the potential of social media
Don’t forget to measure Social Media is like any other Initiative … Guidelines Objectives Targets  Measure  Evaluate
…  have some form of  fair play Web Use  Guidelines  Policy   or  Code  of Conduct
@gemmawent gemmawent.com
Hands on  getting started  clinics / workshops
Improving your  digital visibility
Using social media to win work
Web in a hour (for micro SME’s)
PR support …  through friends
Social Media User Guidelines
How will  you   respond  to social media?
constructing social media martin brown  @fairsnape CREDITS: @eepaul  @subutcher  @lucymarcus  @pauleycreative @gemmawent @katiebrowntweets
t: @fairsnape martin brown  e: fairsnape@gmail.com
wishing you a very merry christmas  and prosperous new year

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Constructing Social Media

Hinweis der Redaktion

  1. And lastly, just in case you were, please heed the advice of David Meerman Scott (who wrote ‘The new Rules of Marketing and PR’. Don’t worry about sharing your best information online. Your competitino already knows what you’re doing, and People like leaders, not followers. That was August 19 th 2008 by the way. He was ahead even then.
  2. And don’t forget. We’re listening – we may even talk about you.