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BANKING INDUSTRY

Presented by:
Anggi Ratna
Profile

Anggi Ratna Utami, S.Si
Graduated on July 2005 from Mathematics ITB, majoring on Mathematics Finance.

Company                        Position                                                Period
Standard Chartered Bank        Consumer Business Analytics                             Sepโ€™11 โ€“
                                                                                       present
Bank Internasional Indonesia   Risk Management,                                        Novโ€™09 โ€“
                               Personal Loan & Merchant Risk Policy Manager            Augโ€™11
Citibank, NA                   Risk Management,                                        Octโ€™08 โ€“
                               Personal Loan Acquisition Policy Analyst                Novโ€™09
Citibank, NA                   Risk Management,                                        Decโ€™07 โ€“
                               Branch Product / Banking Policy Analyst                 Octโ€™08
Citibank, NA                   Personal Loan Business,                                 Febโ€™06 โ€“
                               Marketing Acquisition Analyst                           Decโ€™07
Citibank, NA                   Personal Loan Business,                                 Julโ€™05 โ€“
                               MIS for Sales Operation & Support                       Febโ€™06




                                                                              anggi.ratna@gmail.com
Overview
Basic Principle of Banking

                        Three Lines of Defence (TLD)


Risk                                                   Internal
                             Risk                      Audit
Taking
                             Management
Unit
                             Unit

                             Assessing Risk:
                                                       Providing assurance
                             Measuring &
                                                       that Risk
                             monitoring whether        Management
Actually Managing            risk occurred
the Risk                                               Framework is
                                                       effective

  1st Line of Defence          2nd Line of Defence     3rd Line of Defence
Segmentation of Banking Customers

                                                                                                       Loan size      Household income
                                                                                                       IDR millions   IDR millions



Affluent                                                  SME,                                                             > 400
                                                    Commercial,     Affluent
                  Turnover of IDR 350-1,000mio;       Corporate
                   Small family-owned business;
                     Mainly in retail & trading;                                                             200
                   Typically with <20 employees
 Mass -
Affluent
                                                        Small                                                            150 - 400
                                                     Business     Professional

                                                                                                              50
                                                                                     Low-middle working
                   Turnover of IDR 10-350mio;                       Credit Class      class (white-collar
                  Micro Enterprises; Mainly stall                                          workers)
                                                                                                                         25 - 150
                     owners & petty traders
  Mass                                                Micro                                                    5
                                                    Business                                 Government
                                                                                               Servant;
                                                                     Lower Mass               Blue-collar
                                                                                                                           5 - 25
                                                                                               workers
                                                                                                               1
   Non-
   Bank-                                                  Non-Bank-able
   able


                                         Self Employed                    Employee

 Source: Asian Demographics; Bank Indonesia; BPS
Function Units on Banking


Consumer Bank    Risk Management    Finance     Human Resources


Corporate Bank        Audit        Technology   Corporate Affair


   Treasury           Legal        Operation


                   Compliance


                  Special Asset
                  Management
Consumer Bank

      Lending          Wealth Management




 Transaction Banking


                        Consumer Finance
Corporate Bank

      PRODUCT                 SEGMENT

 Transaction Banking Trade,
 Cash Management,
 Securities Services
                                Global
 Financial Markets            Corporates
 Derivatives, Foreign
 Exchange, Rates,
 Structured Trading and
 Products, Capital Markets,
 Loans Syndications, Asset-    Financial
 backed Securitisations
                              Institutions
 Corporate Finance
 Corporate Advisory,
 Project and Export
 Finance, Structured Trade
 and Structured Finance         Local
                              Corporates
 Principal Finance
 Real Estate, Corporate PE,
 Alternative Investment,
 Group and Infrastructure
Risk Management
Risk Management Process



     Identification



     Measurement



      Mitigation



      Monitoring
Type of Risk


1       Credit Risk      Risk that the debtor fails to repay its loan

2       Market Risk      Risk that the movement of interest rates will cause an unfavorable
                         impact to the banks trading book and banking book

3      Liquidity Risk    Risk that the bank suffers when it has not enough fund to pay its
                         obligation at any given time

4     Operational Risk   Risk caused by failure of system, people, and external event


5    Reputational Risk   Unfavorable effect of negative publication

6     Compliance Risk    Risk of the bank being non comply with its regulator

7        Legal Risk      Risk of the bank sustaining losses from lawsuit

                         Risk of the bank wrongly applying its strategy, which is resulted in
8      Strategic Risk
                         worse performance in the market compared to its competitor
Control the risk


    Credit Risk      Apply standard for collateral, set-up minimum risk level via our
                     credit risk rating

   Market Risk       Perform hedging via forward contracts, options, and/or other
   Liquidity Risk    derivatives.


 Operational Risk    Apply SOP (Standard Operating Procedure), technology updates,
                     stress test of equipment and personnel

 Reputational Risk   Actively educate our customers regarding our products to avoid
                     misunderstanding that will lead to customer complaint
 Compliance Risk     Perform compliance review of our alignment with regulatory
                     requirement
    Legal Risk       Countermeasures in the form legal actions

   Strategic Risk    Proper market study
Consumer Bank
Consumer Bank

      Lending          Wealth Management




 Transaction Banking


                        Consumer Finance
Key Driver for Consumer Banking Financial Performance
                                                                                   Volume          GIM
                                                                      NII      x               -   COF
                                                                                     NIM
                                                Revenue
                                                           +
                                                                      NFI
                           Working profit
                                            -                     Indirect

                                                  Cost      +
Trading profit      -                                              Direct      +     People

                                                                      GCO           Premises
                                                   IIP
                                                             -       Net           Tech and ops
                               Loan                               recoveries
                             impairment     +                                        Others

                                                PIP (provision)

GIM              = Gross Interest Margin
COF              = Cost Of Fund
NIM              = Net Interest Margin
NFI              = Net Fee Income
NII              = Net Interest Income
GCO              = Gross Charge Off ๏ƒ  penghapusan kredit macet
IIP              = Individual Impairment Provision ๏ƒ  GCO - Recovery
PIP              = Portfolio Impairment Provision ๏ƒ  pencadangan macet
LI               = Loan Impairment ๏ƒ  IIP + PIP ๏ƒ Total Bad Debt
Key Driver for Consumer Banking Financial Performance


100



80            35
                            7
                    17

60                                            33
        100
40                                                                      2
                                     75                        13

20                                                     42
                                                                                31

 0
        GII   COF   NFI    Contra  Total  Total Cost Working   GCO   Recovery   TP
                          Revenue Revenue             Profit
Banking Customer Proposition


                  Acquisition                     Retention                   Cross sell
                โ€ขDo products have the right value proposition for customers
  Product       โ€ขDoes it fulfill customersโ€™ need

                โ€ขIs pricing less than the perceived benefits from the customerโ€™s perspective
   Pricing      โ€ขIs pricing structure favorable to the customer

Promotions/C    โ€ขIs promotion compelling for customers
ommunication    โ€ขthe right communication to reach out customers

                โ€ขReach versus accessibility
 Distribution   โ€ขAre we convenient for the customers to use

                โ€ขDo banking people understand the product sufficiently to communicate its value
   People       to customers
                โ€ขAre banking people competent to provide value added advise
                โ€ขAre processes efficient to deliver this value proposition at the lowest possible
 Processes      price
                โ€ขAre processes onerous on our customers

                โ€ขHave we priced sufficiently for risk- risk based pricing
    Risk        โ€ขHow do we ensure we have the right risk infrastructure to manage our clients
Tips to Fresh Graduate to Enter
       Banking Business
โ€ข Passion and Committed
โ€ข Build Good Relationship / Networking
โ€ข Integrity and Respect
โ€ข Dedicated to Team Work
โ€ข Be Open Mind
โ€ข Exceed other expectation ( Excel)
โ€ข Job is different with career
โ€ข Sell yourself
โ€ข Improve English capability (both verbal and written) and
  knowledge of computer applications
โ€ข Know the Company and business
โ€ข Attitude is the most important
THANK YOU

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Career sharing fsl

  • 2. Profile Anggi Ratna Utami, S.Si Graduated on July 2005 from Mathematics ITB, majoring on Mathematics Finance. Company Position Period Standard Chartered Bank Consumer Business Analytics Sepโ€™11 โ€“ present Bank Internasional Indonesia Risk Management, Novโ€™09 โ€“ Personal Loan & Merchant Risk Policy Manager Augโ€™11 Citibank, NA Risk Management, Octโ€™08 โ€“ Personal Loan Acquisition Policy Analyst Novโ€™09 Citibank, NA Risk Management, Decโ€™07 โ€“ Branch Product / Banking Policy Analyst Octโ€™08 Citibank, NA Personal Loan Business, Febโ€™06 โ€“ Marketing Acquisition Analyst Decโ€™07 Citibank, NA Personal Loan Business, Julโ€™05 โ€“ MIS for Sales Operation & Support Febโ€™06 anggi.ratna@gmail.com
  • 4. Basic Principle of Banking Three Lines of Defence (TLD) Risk Internal Risk Audit Taking Management Unit Unit Assessing Risk: Providing assurance Measuring & that Risk monitoring whether Management Actually Managing risk occurred the Risk Framework is effective 1st Line of Defence 2nd Line of Defence 3rd Line of Defence
  • 5. Segmentation of Banking Customers Loan size Household income IDR millions IDR millions Affluent SME, > 400 Commercial, Affluent Turnover of IDR 350-1,000mio; Corporate Small family-owned business; Mainly in retail & trading; 200 Typically with <20 employees Mass - Affluent Small 150 - 400 Business Professional 50 Low-middle working Turnover of IDR 10-350mio; Credit Class class (white-collar Micro Enterprises; Mainly stall workers) 25 - 150 owners & petty traders Mass Micro 5 Business Government Servant; Lower Mass Blue-collar 5 - 25 workers 1 Non- Bank- Non-Bank-able able Self Employed Employee Source: Asian Demographics; Bank Indonesia; BPS
  • 6. Function Units on Banking Consumer Bank Risk Management Finance Human Resources Corporate Bank Audit Technology Corporate Affair Treasury Legal Operation Compliance Special Asset Management
  • 7. Consumer Bank Lending Wealth Management Transaction Banking Consumer Finance
  • 8. Corporate Bank PRODUCT SEGMENT Transaction Banking Trade, Cash Management, Securities Services Global Financial Markets Corporates Derivatives, Foreign Exchange, Rates, Structured Trading and Products, Capital Markets, Loans Syndications, Asset- Financial backed Securitisations Institutions Corporate Finance Corporate Advisory, Project and Export Finance, Structured Trade and Structured Finance Local Corporates Principal Finance Real Estate, Corporate PE, Alternative Investment, Group and Infrastructure
  • 10. Risk Management Process Identification Measurement Mitigation Monitoring
  • 11. Type of Risk 1 Credit Risk Risk that the debtor fails to repay its loan 2 Market Risk Risk that the movement of interest rates will cause an unfavorable impact to the banks trading book and banking book 3 Liquidity Risk Risk that the bank suffers when it has not enough fund to pay its obligation at any given time 4 Operational Risk Risk caused by failure of system, people, and external event 5 Reputational Risk Unfavorable effect of negative publication 6 Compliance Risk Risk of the bank being non comply with its regulator 7 Legal Risk Risk of the bank sustaining losses from lawsuit Risk of the bank wrongly applying its strategy, which is resulted in 8 Strategic Risk worse performance in the market compared to its competitor
  • 12. Control the risk Credit Risk Apply standard for collateral, set-up minimum risk level via our credit risk rating Market Risk Perform hedging via forward contracts, options, and/or other Liquidity Risk derivatives. Operational Risk Apply SOP (Standard Operating Procedure), technology updates, stress test of equipment and personnel Reputational Risk Actively educate our customers regarding our products to avoid misunderstanding that will lead to customer complaint Compliance Risk Perform compliance review of our alignment with regulatory requirement Legal Risk Countermeasures in the form legal actions Strategic Risk Proper market study
  • 14. Consumer Bank Lending Wealth Management Transaction Banking Consumer Finance
  • 15. Key Driver for Consumer Banking Financial Performance Volume GIM NII x - COF NIM Revenue + NFI Working profit - Indirect Cost + Trading profit - Direct + People GCO Premises IIP - Net Tech and ops Loan recoveries impairment + Others PIP (provision) GIM = Gross Interest Margin COF = Cost Of Fund NIM = Net Interest Margin NFI = Net Fee Income NII = Net Interest Income GCO = Gross Charge Off ๏ƒ  penghapusan kredit macet IIP = Individual Impairment Provision ๏ƒ  GCO - Recovery PIP = Portfolio Impairment Provision ๏ƒ  pencadangan macet LI = Loan Impairment ๏ƒ  IIP + PIP ๏ƒ Total Bad Debt
  • 16. Key Driver for Consumer Banking Financial Performance 100 80 35 7 17 60 33 100 40 2 75 13 20 42 31 0 GII COF NFI Contra Total Total Cost Working GCO Recovery TP Revenue Revenue Profit
  • 17. Banking Customer Proposition Acquisition Retention Cross sell โ€ขDo products have the right value proposition for customers Product โ€ขDoes it fulfill customersโ€™ need โ€ขIs pricing less than the perceived benefits from the customerโ€™s perspective Pricing โ€ขIs pricing structure favorable to the customer Promotions/C โ€ขIs promotion compelling for customers ommunication โ€ขthe right communication to reach out customers โ€ขReach versus accessibility Distribution โ€ขAre we convenient for the customers to use โ€ขDo banking people understand the product sufficiently to communicate its value People to customers โ€ขAre banking people competent to provide value added advise โ€ขAre processes efficient to deliver this value proposition at the lowest possible Processes price โ€ขAre processes onerous on our customers โ€ขHave we priced sufficiently for risk- risk based pricing Risk โ€ขHow do we ensure we have the right risk infrastructure to manage our clients
  • 18. Tips to Fresh Graduate to Enter Banking Business
  • 19. โ€ข Passion and Committed โ€ข Build Good Relationship / Networking โ€ข Integrity and Respect โ€ข Dedicated to Team Work โ€ข Be Open Mind โ€ข Exceed other expectation ( Excel) โ€ข Job is different with career โ€ข Sell yourself โ€ข Improve English capability (both verbal and written) and knowledge of computer applications โ€ข Know the Company and business โ€ข Attitude is the most important