1. http://www.FromBayArea.com
Version 4.1.3
First post date: Feb/23/2010
Last modified: Mar/18/2010
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2. F
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3. 

✜
( )


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4. Q
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5. ‘60~’80
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6. 20
– F
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7.  Global Competition:
the New Reality
(1985 [1])
( )  Made in America:
Regaining the Productive Edge
(1989 MIT [2])
IT
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8.  Six Sigma[3]
 [4]
 SCM[5]
 User Experience[6]
(*) 90
(*)
GM
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9.  For the past 25 years, we have
’04 2 optimized our organizations for efficiency
”Innovate America” and quality. Over the next quarter
century, we must optimize our entire
society for innovation.
http://www.publicforuminstitute.org/nde/sources
/NII_Final_Report.pdf
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10. (*)
FTA(**)
F
(*)
(**) - 10 -

11. - 11 -

12. F
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13. ‘80
vs
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14. ‘90
20% (*)
(*) Google 20%
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15. ‘90
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16. - 16 -

17. - 17 -

18. 2.1
1997
2008
4
- 18 -

19. 2.1
(*)
(*) 2003
(
)
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20. 2.1
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21. 2.1
| Shareholders’ Meeting
(*) | Board Meeting
Chairman
Directors
Director Vice President(VP)
*Director
Executive
Senior
| Top Management Team
President & CEO
Executive VP & CFO
Senior VP, HR
& CFO CTO
& CTO VP, Engineering
VP, Marketing
…
(*) VP: Vice President
(*)
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22. 2.1
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23. 2.1
15
HP 11 10 2
IBM 13 12 3
15 Microsoft 9 7 2
Adobe 10 7 1
GE 16 14 4
J&J 11 10 3
Lockheed Martin 13 12 2
Medtronic 11 10 2
Wal-Mart 15 13 3
CEO( )
Amazon.com 8 7 1
Walt Disney 12 10 3
Harley Davidson 12 10 2
Goldman Sachs 12 10 2
Coca-Cola 14 13 3
Tiffany 9 8 2
‘09 12
(*)
(*) Adobe 2 (2 )
- 23 -

24. 2.1
(CEO)
(*)
(*) 2001 - 24 -

25. 2.1
CEO
(*1)
(*2)
(CEO)
(*1)
(*2)
- 25 -

26. 2.1
CEO
- 26 -

27. 2.1
CEO
CEO( )
CFO, CIO,
Vice President CEO CTO, CMO, …
CEO
…
VP, Engineer VP, Sales
VP, Marketing VP, HR
CEO
VP: Vice President
CFO:
CIO: or
CTO:
CMO:
- 27 -

28. 2.1
CEO
CEO Vice President
- 28 -

29. 2.1
( 15 )
12 5 0
14 4 0
29 0 0
21 2 0
15 17 14 2
25 0 0
9 3 0
( ) 14 3 0
12 0 0
& 15 3 0
9 0 0
9 4 0
NTT 13 0 0
5 4 0
18 0 0
‘09 12
(
(*)
- 29 -

30. 2.1
(*)
-wikipedia - 30 -

31. 2.1
(*)
(*)
- 31 -

32. 2.1
…
…
( )
- 32 -

33. 2.1
2003
(
58 )
- 33 -

34. 2.1
(*)
(*)
- 34 -

35. 2.1
CEO
COO
(*) ( )
( )
)
)
(*)
” ”
- 35 -

36. 2.1
CEO
COO
( )
( )
)
)
” ”
- 36 -

37. 2.1
50%
A B
A
10% C
1980
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38. 2.1
A B
C
2000
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39. 2.1
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40. 2.1













1,113
- 40 -

41. 2.1
10 3 2
6 40
7
- 41 -

42. 2.1
ABC
ABC
- 42 -

43. 2.1
- 43 -

44. 2.1
- 44 -

45. 2.2
- 45 -

46. 2.2
( )
(*)
(*)
Web
- 46 -

47. 2.2
IBM
1
- 47 -

48. 2.2
Hewlett-Packard
CEO Mark V. Hurd
- 48 -

49. Hewlett Packard Joel Z. Hyatt: ‘07
Current Media CEO
Marc L. Andreessen: ‘09
Netscape CTO
eBay Facebook
John R. Joyce: ‘07
Lawrence T. Babbio, Jr. ‘95(*) Managing Director ’75~’05
30 IBM CFO Senior VP of IBM Global
Vice Chairman President Services
‘95 Compaq HP HP
Robert L. Ryan: ‘04
‘05 Medtronic
CFO UnitedHealthcare
Sari M. Baldauf: ‘06 General Mills
‘05 Nokia Executive VP
Lucille S. Salhan: ‘97(*)
NPO JHMedia CEO
90 CEO
Chairman
Rajiv L. Gupta: ‘09 1 Compaq 1997
‘09 4 Rohm and Haas
Company Chairman&CEO
The Vanguard Group( ) and Tyco G. Kennedy Thompson: ‘02
International( Wachovia( ) Chairman ’00~’08
) CEO
John H. Hammergren: ‘05
(*) ‘02 Compaq ’02 HP
( ) McKesson
HP
Corporation CEO - 49 -

50. 2.2
 IT
5 5 IT
 IT VP Engineer&CTO
 VP
CEO
 IT
- 50 -

51. 2.2
Vice President
- 51 -

52. 2.2
Vice President


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53. 2.2
- 53 -

54. 2.2
O×!&?
X%$&@!
~@&!&?
2007 9
- 54 -

55. 2.2
“As with many Japanese companies, the
board didn’t represent the shareholders
but rather the company’s bureaucracy.
One gained a seat on the board of
directors through mere length of service
rather than because of any ability to
conceive and carry out an effective
strategy.”
- Carlos Ghosn, “Shift: Inside Nissan’s
Historic Revival”
(*) board:
bureaucracy:
length of service:
conceive and carry out:
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56. 2.2
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57. 2.2
21
- 57 -

58. 2.2
CEO
- 58 -

59. 2.2
CEO
- 59 -

60. 2.2
80 90
- 60 -

61. 2.2
- 61 -

62. 2.3
- 62 -

63. 2.3
( )
- 63 -

64. 2.3
A person can perform only from
strength. One cannot build
performance on weakness,
let alone on something one cannot
do at all.
(*)
-Peter F. Drucker
“Managing Oneself”
(*)
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65. 2.3
(*)
- 65 -

66. 2.3
(*)
–
(
(*)
- 66 -

67. 2.3
–
- 67 -

68. 2.3
100 30
60
- 68 -

69. 2.3
- 69 -

70. 2.3
This idea - that no step can be taken without
unanimous agreement - was, in any case,
largely a myth. Japan's great industrial
successions had been accomplished by
individuals with very strong personalities,
bosses or executives who paid little heed to
conventions, often ruled like autocrats, and
 relished power struggles. The so-called
consensus was generally nothing more than
window dressing. In the automobile industry,

for instance, Taiichi Ohno, the inventor of
the Toyota Production System, was thought
 by many to have been a veritable tyrant.
– Carlos Ghosn
“Shift: Inside Nissan’s Historic Revival”
unanimous:
heed to conventions:
rule like autocrats:
relish power struggles:
window dressing:
veritable tyrant: - 70 -

71. 2.3
 ( )
 ( )
 ( )

 ( )
✜
 ( )
✜
 ( )
 ( )
 ( CEO)
 ( )
 ( )
 ( )
 ( )
 ( )
✜ 1950 :
✜ 1965 :
 ( )
✜
 ( )
- 71 -

72. 2.3
(*) Wikipedia
- 72 -

73. 2.3
(*)
–
–
(*)
( )
- 73 -

74. 100%
( )
- 74 -

75. 2.4
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76. - 76 -

77. - 77 -

78. - 78 -

79. - 79 -

80. - 80 -

81. - 81 -

82. - 82 -

83. F
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84. - 84 -

85. - 85 -

86. - 86 -

87. - 87 -

88. - 88 -

89. - 89 -

90. ’80
E. A.
- 90 -

91. 20
400
- 91 -

92. - 92 -

93. - 93 -

94. [1] “Global Competition: the New Reality”
( ) [5] SCM( )
SCM
[2] “Made in America: Regaining the
Productive Edge”
MIT
SCM
SCM
[3] Six Sigma [6] User Experience (UX)
” ”
GE
UX
IT web PC iPod /
iPhone
[4]
- 94 -