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Teaching Old Markets New Tricks

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frog
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frog Interaction Designer Jennifer Dunnam explores the farmers’ market, technology, and the future urban environment. Presented at the Food, the City, and Innovation Conference in Austin, Texas.

Design
1 of 7
Teaching Old Markets New Tricks Jennifer Dunnam Interaction Designer frog
Food Spotting | Mobile App Chi’Lantro | Food Truck
Where can I find heirloom tomatoes?
Ownership & Investment crowd-sourced project funding new products collective ownership and services and shared risk for customers What if the city owned the farm?
Location & Distribution socially networked customers request delivery customers services and notifications location location products requests events activities vendors post daily events mobile & responsive and product listings network of vendors What if the market followed the crowd?
Participation & Exchange customers buy items directly from their neighbor’s garden I need more carrots! vendors add surplus items to market sales gardeners post surplus items online What if garden surplus could generate quick cash?
Teaching Old Markets New Tricks

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Teaching Old Markets New Tricks

  • 1. Teaching Old Markets New Tricks Jennifer Dunnam Interaction Designer frog
  • 2. Food Spotting | Mobile App Chi’Lantro | Food Truck
  • 3. Where can I find heirloom tomatoes?
  • 4. Ownership & Investment crowd-sourced project funding new products collective ownership and services and shared risk for customers What if the city owned the farm?
  • 5. Location & Distribution socially networked customers request delivery customers services and notifications location location products requests events activities vendors post daily events mobile & responsive and product listings network of vendors What if the market followed the crowd?
  • 6. Participation & Exchange customers buy items directly from their neighbor’s garden I need more carrots! vendors add surplus items to market sales gardeners post surplus items online What if garden surplus could generate quick cash?