Last week at our Seattle studio, frog hosted the IDSA and IxDA event “Whole Product Design” where industrial designers and user interaction designers came together to explain the approach and collaborative process behind the products they designed. To explain the challenges of how multi-disciplinary teams design and develop products, and to shed light on the creative synergy between industrial design and interactive design, frog’s Senior Mechanical Engineer David Gustafson and Associate Creative Director Scott Nazarin told the story of the frog designed Intel Point of Sale (PoS) concept.

1. point of sale NRF demo
Intel, Embedded Computing Division
+
frog design 2008-9

2. roles and responsibilities
similarities / differences / overlaps
process: IxD >< ID
things that worked well and things that didn’t work well

3. Katie Dill - Design Analyst / UI
Sung Cha - Motion Designer / GUI
Morten Wagener - ID
Howard Nuk - ID Direction
Sonny King - Design Technologist
Scott Nazarian - UI / GUI Direction
Dave Gustafson - Mechanical Engineer

4. OVERLAP:
Environmental Design
- people flow
- multiple angles
- approach
- bespoke experience
- the encounter
- object
- screen
- transaction

5. flow + affordance = encounter

9. 9

12. natural interactions

13. 'natural' interaction
model
- linear
- multiple standing
positions
- specific dimensions
- analog actions

23. thanks
david.gustafson@frogdesign.com
scott.nazarian@frogdesign.com

29. ID started before IxD
Simulation running on current CPU
Projected Capacitive vs ...Multitouch